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8 Easy and Simple Ways to Add Likes to Your Facebook Page

May
22
2012

As the internet and Social Media evolve one thing is clear – Facebook is king. Fast approaching 1,000,000,000 members (yes that’s ONE BILLION), Facebook is the site where everybody is spending time online!

“Every successful business depends on people – Facebook is where they are spending their time online. Either you will use Facebook and succeed or you will not embrace Facebook and fail.”- Sean Malarkey

When you start your marketing, the first thing to do is to open a business page. Make sure that all information you put on your page is genuine and not defamatory. This will make potential customers trust you.

Now, let’s see what are the 8 easy and simple ways to boost your Facebook likes.

1. Tell Your Friends to Like You!

Make sure you let your Facebook followers know that your business needs more likes, and that you would appreciate it if they visited your business page. It’s an easy way to get started and build an initial following.

2. Interact With Your Customers

This is probably the biggest way to generate likes. It may sound obvious, but when people “like” your business, they genuinely like your business, and like you as well. If they know that the people behind the business are receptive to their wants and needs, customers will like you. Regularly responding to comments on your wall not only will help you gain more likes, but will help you have a better understanding of what your customers’ needs are.

3. Use the Like button

The first thing that you can do is use the Facebook “like” button on your blog site. It is very efficient and easy to install as well. I recommend the WP FB Like plugin if you are using WordPress for your blog site.

4. Adding a Facebook Fan Box to Your Website

This is an extremely effective tool. The fan box should be prominently displayed on your site. If someone visits your website and notices that you are on Facebook, the chances of them clicking on your fan box and checking you out are very good. Many people stay logged into Facebook by default so it is a simple point and click that will land them on your fan page. If you don’t have a fan box, get one up as soon as possible.

5. Invite Your Friends With Text Messaging

You can send a text message to 32665 (FBOOK) with the words fan yourusername or like yourusername and they will be added to your fan page. This is a great way to add fans when you are hosting a webinar or giving a presentation to a live audience.

6. ASK Questions

Interact with your Facebook fans by asking questions, conducting polls, allowing them to tag photos and have some fun. Ask their opinions about the latest gadgets or what they expect from your blog. This is a great way to “LISTEN” to your followers; you will find out what they think, what they are looking for, and what they need. Then you can respond accordingly.

7. Status Tagging

Status tagging is a great way to recognize someone and to network value. You can share valuable content and provide added publicity for the originator of the material by using the status tagging feature.

Your fans can then check them out and see other valuable content they may provide. The return on this is that your fan page will also gain some visibility from the status tagging. You can tag both a person or a page by typing the @ sign and then the name of the person or page that you wish to tag. A pop-up box will appear with suggestions as you begin to type. You can choose the right one without having to continue typing the full name.

8. Use the Power of Contests

Contests are BIG and everybody loves them! I suggest checking out WildFireApp. There are some rules and regulations on contests via Facebook so make sure you check out the rules before you get started. You can find the rules here.

There’s nothing more fulfilling than seeing that the number of likes on your Facebook business page has grown. So what are you waitíng for? Go and build a strategy to boost your likes and watch your business flourish!

About The Author
If you want even more updates on how to market your business online, sign up for Evolve – Your Free Weekly Onlíne Marketing To-Do List to Evolve Your Business and something that you can finish in less than 10 minutes. florentinaistrati.com

Posted in Facebook, Social Media | No Comments »

All About YouTube Marketing

May
21
2012

Promoting a business can be extremely taxing, especially when you’re just getting started. If you’re into checking out marketing blogs, you’ve probably come across some information about YouTube marketing. This form of advertising falls under the umbrella of video advertising, which falls under the even larger umbrella of Internet marketing. Take a look at some specifics of this business strategy to deepen your understanding about its importance and utilize it to help popularize your products or services.

Why Online Video Advertising?

Video marketing is one of the leading advertising platforms on the Internet. People of all ages and from different backgrounds are taking advantage of this promotional opportuníty in an effort to maximize the visibility of their business. It falls under the concept of showing rather than telling and continues to draw an abundance of viewers if done correctly. There are several types of video marketing. The primary kinds include article video marketing, viral video marketing and social video marketing. Individuals can utilize one or multiple forms according to their specific needs and intentions. If you’re not certain about how to implement videos, it’s a good idea to consult with a professional or consider audio production schools in your area that’ll provide thorough instruction:

Article Video Marketing

This type of video marketing typically interests those who prefer the less time-consuming practice of watching informational videos rather than reading articles. Video marketing involves businesses or individuals developing numerous short clips that display the contents of articles written beforehand. Most videos are between two and five minutes and cover a wide range of topics. After the videos are created, they’re uploaded onto popular video-sharing websites to target an audience.

Articles can be converted into videos in a number of ways. One of the most popular ways is to turn the written pieces into a PowerPoint presentation or animated slideshow. Pictures and a voiceover narration are usually added to the presentation before it’s recorded via screen capture software and put on the Internet for viewing pleasure. An alternative involves recording an article and saving it as an MP3 file. Afterwards, video layout software is used to change the audio to a video. The finished product is then exported and uploaded to relevant websites for exposure.

Viral Video Marketing

Another form of online video advertising is viral video marketing which contains humorous events, eyewitness incidents or clips from comedy sketches on television. Many clips are shot by amateurs on mobile devices and edited with the use of economical tools and software before being published on video sharing sites, social networking sites and personal websites.

Most viral videos are created as a dialogue and shared with the intention of entertaining family and friends, although many people use it as a way to engage prospective customers. This option has benefited word-of-mouth marketing and was preceded by email-sharing. These videos continue to grow in popularity in a variety of sectors, including education and music. However, fans of this concept must be careful not to violate copyright laws, as this has been a major downside to viral video-making and has been the result of several problems within the entertainment industry.

Social Video Marketing

This choice is equally significant. Social video marketing (SVM) is similar to viral video marketing in that it engages a wide audience through the distribution of video. However, the notion of self-expression tends to be more evident. This form of video marketing relies heavily on social theory, consumer culture theory, and economic theory.

SVM also intends to leave a deeper contextual message, rather than simply being a pass-along model between sender and recipient. In other words, a more individualistic approach is taken and the finished product tends to have more depth as it forms solid relationships and builds trust between publishers and viewers.

Introducing YouTube

Despite the kind of video marketing used, many advertisers can attest to the benefits of sharing their clips on YouTube. This video-sharing site attracts millions of visitors on a regular basis and contains a large host of products, including music videos, TV clips, movie clips, video blogs, and original clips. Although mostly individuals upload videos on the site, several major corporations have been known to make contributions as well.

Content is constantly investigated by YouTube’s employees. Explicit or offensive material can only be viewed by registered users. This group also has the privilege of uploading videos, as well as watching them. Unregistered users, on the other hand, solely have the right to view distributed clips.

Besides uploading, YouTube also contains other valuable features. Playback is a major attribute on the site and enables users to view finished products if an Adobe Flash Player plug-in is installed on their computer. Browsers that support specific HTML5 versions, such as advanced video coding and WebM, also afford individuals the opportunity to view videos, although some clips are still inaccessible with this alternative. Additional features include 3D videos, various platforms and a new localization system.

How it All Began

At the beginning of 2005, YouTube was established by three former PayPal employees. The entire concept of the video-sharing website was developed over the course of a few months and started out as a technology start-up company. Its headquarters were initially located in San Mateo, California.

After its inception, the site grew faster than anticipated. By the summer of 2006, it was reported that thousánds of videos were being uploaded every day and millions of viewers were watching clips per day. Numbers continued to increase and moved into the billions by 2010. Since then, YouTube has embarked on several new concepts, such as the ability to upload full-length videos and the free streaming of specific content. A new design was also launched to provide additional benefits to users.

Today, YouTube is headquartered in San Bruno, California. After being acquired by Google, the Google+ social networking site was integrated with YouTube which allow the site’s videos to be viewed from Google’s interface. YouTube is a dominant force in the online business market in the United States and it also ranks relatively high in other regions, including the United Kingdom. As of 2012, more than 4 billion videos are streamed per day.

About The Author
Article by James Chapman. Learn more about YouTube marketing. AppliedOnlineMarketing.com

Posted in Internet Marketing | 1 Comment »

Facebook Advertising Slammed on Eve of IPO

May
18
2012

WebProNews talks to a couple of marketing experts to suss out some meaning of General Motor’s unfriending Facebook.

This week could have been a better one for Facebook. An ominous constellation of events aligned that conjured up a palpable cloud of doubt over Facebook’s ability to lure and sustain advertisers. First, WordStream released the results of a study that shows Google leads Facebook in a number of advertising-related areas like ad targeting options and ad formats. Then, the week was capped off with an announcement from General Motors that it would be pulling all $10 million from its paid advertising campaign on Facebook because, in short, GM says they don’t work.

Not the best sentiments to have attached to your company if you’re Facebook considering the company is likely to make its initial public offering this coming Friday. Facebook wants people to spend and invest money with the site, not withdraw it. So were the last few days a dreary period of runic divination for Facebook or just unfortunate happenstance? The short-term ramifications will largely be nonexistent but such developments do cast a thin pall on what should be Facebook’s most glorious achievement yet: having the most lucrative IPO in the history of tech businesses.

Going Places

GM’s announcement to stop paying for ads is likely a lot of sound and fury signifying very little. What’s of greater import is which party, GM or Facebook, let the other down. As far as GM goes, there’s been some talk that it was handling its social media campaign poorly or simply had misguided expectations from advertising on Facebook. One of GM’s chief competitors didn’t shy away from highlighting this possibility.

Zuh-zing.

GM insists that its decision to stop with the paid Facebook ads was purely coincidental that it happened so soon before Facebook’s IPO and the Wall Street Journal, who broke the story yesterday, reports that GM had always intended to reassess how it’s spending money on the site. Regardless, whether you call it fate or call it intentional, it’s hard to dismiss this peculiar sequence of events.

“A lot of people are probably suspicious of the timing of that announcement,” said Andrew Frank, a marketing analyst with Gartner, who spoke to WebProNews about GM’s decision.

Although the timing may be curious, Frank doesn’t think GM’s withdrawal of advertising funds is a hostile decision nor should it be seen as a total freeze on Facebook’s potential to appeal to large companies. “Facebook very frequently updates its formats and releases new products, so it will have another chance to pitch to GM,” he said.

GM’s cessation of paid ads on the site isn’t such a dark omen for Facebook’s future relationship with other high-profile advertisers, either, he adds. “It won’t have too much of an effect. $10 million is pretty small to the overall scheme of Facebook revenue.” He added, “It’s clearly a negative, but I think that advertisers will probably look beyond that one data point.”

Still, others think there might be cause for some apprehension on the advertisers’ side of the street. Larry Kim, the CTO of WordStream, the company that produced the report yesterday that showed Facebook lagging behind Google, told WebProNews that he isn’t surprised GM dropped its paid ads on Facebook.

“It’s not a great way of selling cars,” Kim said, “but if it truly isn’t a great way to sell cars, is there a risk that other brands need to figure out as well? Absolutely.”

The potential certainly exists for Facebook to become a great place to sell cars, however, that would take a lot of big directional changes on the company’s part. Just don’t hold your breath on that happening anytime soon.

Backseat Drivers

Mark Zuckerberg (now) famously wrote to shareholders in Facebook’s official S-1 filing, “We don’t build services to make money; we make money to build better services.” A recent profile in New York portrays a Zuckerberg who was disdainful of advertising on Facebook in the early days, not wanting it to become the “ad-choked cesspool” that MySpace eventually melted into.

It would appear that Zuckerberg’s disposition toward advertising has survived to this day and, riding into the company’s IPO lucre, he is content to relegate advertisers to the backseat. He claims that he’s sticking to the mission to make the internet more social, not more fertile for advertisers.

Whether you’re a frustrated advertiser or just a studied speculator on the side, that may not exactly come as news to you. “Based on the very slow pace of ad innovation in the last six years, it’s clearly not Facebook’s top priority,” Kim said. “They’ve made significant advances with social networks, such as with Timeline, but not nearly anything of that scale on the advertising side. It’s ten year’s behind.”

Facebook’s lack of prioritizing is what informs Kim’s lack of surprise that GM won’t pay for more ads on Facebook. “There’s no shortage of places that companies like GM can spend on advertising,” he said. “Why spend money on a website that’s not even doing their best to make the most out of advertising?”

About the Author:
Drew Bowling is a staff writer for WebProNews. He never met an all-you-can-eat buffet he didn’t like.

Twitter: @bentfortherent | Google: +Drew Bowling

Posted in Facebook, Social Media | No Comments »

WNW Design Ltd Launches GT Motorcyles New Website

May
17
2012

WNW Design are proud to announce the launch of the new GT Motorcycles website.

GT Motorcycles is the dealer of quality new and used motorcycles in Devon. They sell Ducati, Honda, Kawasaki, Suzuki, Daelim, Keeway, Sym motorcycles and scooters, as well as clothing from Rukka, Spyke, Weise, Milano Sport and many others.

Browse the website www.gtmotorcycles.com for more information.

Posted in Web Design, WNW Clients | 1 Comment »

WNW Design Ltd Launches Simply Proofreading Website

May
17
2012

WNW Design Ltd are proud to announce the launch of the Simply Proofreading website.

Simply Proofreading have got over 10 years experience in proofreading legal documents. They also know-how, by working on all forms of legal documents from over 30 countries worldwide. Simply Proofreading work via secure private network to offer a comprehensive range of proofreading services with error-free documents delivered to deadline.

Browse the website www.simplyproofreading.co.uk for more information.

Posted in Web Design, WNW Clients | No Comments »

Bulletproof Strategy to Benefit from the Google Penguin Update

May
17
2012

I’m sure by now you’ve heard all of the hoopla over Google’s recent Penguin Update. The forums are buzzing with SEO-ers up in arms over the carnage. Matt Cutts has been whisked away to an undisclosed location (not really) while Internet Marketers by the gigabyte are showing up at his front door with torches in hand looking for an explanation.

At least that’s what you might think if you were to read the forums. Believe it or not, there are plenty of people benefiting from the Penguin Update as well. It only makes sense. For every site that gets bounced off the page there is a new site replacing it. Yes, they are out there and they are quietly celebrating Google and their beloved little monochromatic buddy. So, how can you be one of those celebrating? Easy, sort of. Here’s a little something to get you started.

Step 1: Stop Complaining

Let’s get this out in the open first and foremost. This most recent update to Google’s search engine algorithm is not perfect. That’s right. Google did not take the time to personally test all 88 billion possible searches that take place over the course of the month to make sure each one is ordered exactly as you would like. This was a sweeping change that touched pretty much every possible term searched. Of course, if you are going to cast out such a big net, you are bound to catch a few shopping carts, tires, and dead bodies. Over the next few weeks the algorithm will likely be tweaked and things will begin to settle a bit. It happens every time. Stop whining about it. Google isn’t going to all of a sudden reverse the update because Bob from Nebraska isn’t happy.

Step 2: Get To Work

Whether or not you have been affected, if you are currently residing on the dark side, it’s not too late to join us over here on the light side (or whatever the heck you call the opposite of the dark side). If you were not given a smack from Google this time around, your day is coming if you think you are going to keep getting away with shady link building, keyword stuffing and spammy content. You are going to have to change your ways at some point, so why not now? If you are looking for a bulletproof solution to your search engine woes, here it is – Become an expert.

That’s it. It’s simple logic. These updates are nothing more than Google’s commitment to return the most relevant results for the term being searched. If someone is searching for a dentist in Hopeulikit, Georgia (yeah I know, that’s a real town – I actually looked it up) Google is not going to want to show 10 dentists that are the best at link building. They want to show the 10 best dentists in town. The experts. As an expert in your field you can’t be ignored – not even by Google. Here’s a start on how you do it.

Write Extraordinary Content

You are not going to be able to get away with that same old regurgitated drivel if you want to be an expert. You are going to have to come up with extraordinary content on a regular basis. It’s tough. Not everything you write is going to be a Pulitzer Prize wínner. We’re all guilty of writers block or phoning it in every now and then, including me – I mean, have you seen this post? The important thing is that you can regularly get some wood on the ball and write a really valuable blog post, e-book, white paper, or case study that you can post on your website at least once or twice a week.

Give It Away

Stop acting as though you are solely responsible for splitting the atom and that you can’t share your secrets with anyone. You should be giving away as much content as you can through blog posts, e-books, webinars, videos, podcasts, seminars and workshops. Get your message out there so people will know who you are but more importantly so Google will know who you are. If you have hundreds or even thousands of pages of QUALITY content with your name all over it, isn’t it safe to assume that you are going to be seen as a valuable resource by human and robot alike? Don’t just take my word for it, in his post entitled “Where Should You Put Your Content,” Chris Brogan puts it best in saying “I tend to put my content out here as a faith walk, I give away 90% and charge for 10% – it’s the Open & Free Business Model I preach & teach.”

Social Media

Get out that flute and start practicing your pied piper routine. You need to be leading the charge towards a better tomorrow and social media is a great tool to get you in front of the proverbial room and preach your gospel. That doesn’t mean to oversell, harass, annoy or “friend collect.” It means to build a substantial community. Then be an outstanding member of that community. Be the one giving away tons of good information. Be the one that helps others get what they want. Be the one that is always accessible. Be consistent in your message. Eventually, they will hold you up as their expert.

Build Quality Links for the Right Reason

Like it or not you still need other sites linking to yours. It’s one of those things that still stands at the core of the Google algorithm. That doesn’t mean that you have to hire a link farm to create a bunch of spammy links. I know that’s the easy way out, but experts don’t take the easy way out just because it’s easy. Start visiting blogs in and around your industry and start commenting on their posts. But here is the key – sound intelligent, create value and add to the conversations in all of your comments! This accomplishes a few things. It creates a link to your website on a like minded blog with a lot of valuable content. It also introduces you to a new audience that wouldn’t normally have found you had you not said something that triggered them to want to check you out further.

Write for Human Beings on Your Site

The content on your static pages like home, about us, services and products needs to be compelling and written for a human being. Don’t over SEO these pages by stuffing them with keywords, making them longer than they should be or linking every other word or phrase to another page on your site. Google won’t like it and your visitors won’t understand it. Google is smart enough to understand what the page is about if you write it well without having to drill it into their heads.

Step 3: Keep Going

Look, this whole expert thing is not the easy route, I get that. In fact, I’m sure there is a short cut in the Penguin Update just waiting to be found and exploited. Don’t fall for it. What happens when that hole gets filled by the next update and you’re back to fighting for your life again? There is one thing that short cuts, gray areas, and questionable techniques won’t ever have that being an expert will always. Sustainability. In the end, there won’t ever be an algorithm update that removes websites for being too valuable. That’s your goal.

About The Author
Marc Ensign is an Internet Marketing geek specializing in search engine optimization, social media and digital design. Marc’s approach to success is based on embracing the rules as opposed to finding the holes. While everybody else is looking for the easy way out, Marc’s methodology is based on putting in the work and building sustainable and significant results.

Posted in Google, SEO | No Comments »

5 Ways To Protect Your Website from Future Google Updates

May
16
2012

With the recent Penguin update that came down a few weeks ago from Google, a lot of site owners are wondering what they can do to recover from a search engine penalty. We know that Penguin was designed to target webspam tactics (Panda was more about content quality), and while glaring black hat tactics like keyword stuffing are easy to spot and fix, it’s not always as simple to find the gray hat SEO tactics that might be contributing (or will with subsequent updates) to a search engine penalty. Many DIY SEO site owners run afoul of the Google Webmaster Guidelines simply because they don’t realize they are doing anything wrong.

If your site has managed to escape unscathed by a Google update so far, don’t assume that you’re free and clear forever. Each search engine update gets a little better at catching and flagging sites that are in violation of the Webmaster Guidelines. Before you find yourself in emergency mode because your organic traffic was cut in half due to a penalty, here are 5 things every site owner can do to protect their website and ensure that future updates will only help their site perform better in the search engines:

1. Forget About Keyword Density

There is no “right” number of times you should use a keyword in any given piece of content. Forget every piece of advice you’ve ever heard about keyword density (2%, 6%, use each keyword at least three times!) and just focus on writing great content. One of the few hard and fast rules of SEO is that content should always be written for the human reader first, the search engines second. Believe it or not, a well-written piece of content will partially optimize itself because the topic naturally encourages you to use various keywords. You won’t ever want to force a keyword into the content to meet some keyword count quota – it’s almost always going to negatively impact the usability of your content. Of course you want to optimize your content for SEO, but worry about targeting keywords AFTER you’ve written the content. You can go back and tweak the post to be a little more SEO friendly in the revision round.

2. Diversify Your Anchor Text

A lot of SEO experts are hypothesizing that exact match anchor text might have been a big flag for the Penguin update. It’s important to diversify your anchor text so the search engines don’t have any reason to suspect that you might be trying to manipulate the SERPs. Branded keywords are probably going to make up a large percentage of your anchor text portfolio, but you don’t want to rely too heavily on a short list of targeted keywords (and please don’t use CLÍCK HERE as anchor text; it has no SEO value) for your anchor text. Much like with optimizing your content, there is no “right” number of times to use a particular keyword or keyword phrase as your anchor text.

3. Remóve Questionable Links From Your Link Portfolio

In the weeks before Penguin, Google started sending out notifications to many site owners warning them about “unnatural links” in their link portfolio. These could be link exchanges, paid links, unrelated links, links from splogs and low quality directories and so forth. If there are any links in your link portfolio that might catch the eye of Google for the wrong reasons, it’s best to do away with them now so you don’t have to worry about it later. Keep in mind that a few “bad” links aren’t going to destroy your SEO, especially if the vast majority of your link portfolio is full of great links. You can’t control who links to you, which has made many site owners worry about the ramifications of negative SEO (a competitor would purposely link from dangerous sites to you to hurt your site). It’s when you have an okay link portfolio or shady SEO past that you need to worry about scrubbing your link portfolio as quickly and effectively as you can.

Some SEO experts have also hypothesized that sites might feel a trickledown effect via their link portfolio. Even if your site wasn’t hit by Penguin, if a lot of the sites linking to yours were those poor quality sites Google penalized, links from those sites become pretty much useless to your SEO. Your site may have escaped unharmed, but your link portfolio took a big hit.

4. Analyze the Value and Quality of Your Content

Ever since the first Panda update last year, just about every Google update since then has been focused on quality, especially content quality. It’s hard to hold a mirror up to our own efforts sometimes, but take a good hard look at your content. Where is there room for improvement? Are there any thin pages that you could combine in order to make a strong page with a great user experience? Are there pages you should just delete entirely? Put yourself in the shoes of your customer – would you want to purchase from your brand? Is your content compelling and user driven or is it just a bunch of company mumbo jumbo and ego?

If you haven’t already, now is the time to launch a company blog (or up the number of posts you have going live each week.) Onsite SEO and link building are crucial to long term SEO success, but content is really what is going to propel your brand forward. The more quality content you have built around your website the better you look in the eyes of the search engines. It gives your customers a reason to interact with your brand (and link to your site!), builds your online authority and helps grow your overall online presence.

5. Imagine There are No Search Engines

Speaking of overall online presences (and this is going to sound strange coming from an SEO professional), treat your online marketing like there were no search engines. It’s important to diversify your traffic sources so your entire online livelihood isn’t based on the mercy of the search engines. If Google didn’t exist, what other online activities would you invest into connect with your audience? Build up these other channels so that if your site is impacted by an update, you can survive until you figure out and fix the problem. Google doesn’t owe you anything, and even though they want site owners to do a good job with their SEO (it helps clean up the SERPs, which gives Google a better product) they aren’t obligated to make sure your site survives. It’s up to you to learn the rules of the online world and give your website the best chance at online success!

There are many, many things a site owner could so with their SEO that could trigger a penalty from Google. But these are 5 things a site owner can (and should) do to not only protect their sites from future updates, but actually benefit from them!

About The Author
Nick Stamoulis is the President of Brick Marketing, a Boston SEO services agency. With over 12 years of industry experience, Nick Stamoulis shares his knowledge by offering SEO training and consulting sessions and by publishing the Brick Marketing SEO Newsletter, read by over 150,000 opt–in subscribers. Contact Nick Stamoulis at 781-999-1222 or nick@brickmarketing.com.

Posted in Google, SEO | No Comments »

Has Google Penguin Rendered SEO Pointless?

May
15
2012

Worried about over-optimizing penalties due to Google Penguin?

Heed this advice.

Google is at it again! With the Google Penguin update, some websites have seen a big drop in traffic. If your site was considered spammy, Google may have knocked you down a few (or many) pegs on the search engine results pages.

No matter what happened with this SEO update it’s important for you to realize something. Google will probably nevér stop tweaking and adjusting their algorithms. Your job with SEO isn’t ever going to be done (NOT EVER! Cue: evil laugh…)

Continually tweaking the algorithms is Google’s concerted effort to operate with continuous improvement principles. It’s how they hope they’ll hang onto the lion’s share of the internet search market by staying ahead of evil SEO super villains who find ways to fake their way to the top.

What does this mean to you, the company who isn’t trying to game the system and who just wants to do the right thing so that you can attract customers to your site and provide them with an honest-to-goodness product or service? It means you’ll want to continually watch your back, for one thing!

Should you just forget SEO and leave things to chance since Google seems like it is constantly trying to stop people from succeeding at it? No. The right strategy for SEO is more important than ever. The right strategy should encompass doing your very best to please your customers and to make quality a top priority.

• Don’t get as hung up on keyword density.

• Don’t be as concerned about link juice and linking strategies.

• Do get really in tune with what your customers want.

• Do put quality at the top of the priority list and keep it there.

Sure, keywords, tags, and other SEO elements are still important. But search engines look at obvious attempts to game the system. They also look at your conversion rate to see if you’re doing a good job of servicing the traffic they send you. When the search engines measure your site, they want to know if you’re doing things in a way that is bringing you converting traffic. If they send you 10000 visitors today and 0 of them convert, search engines will re-assess whether or not you deserve that traffic.

By the same token, if you’re on the bottom of page 1 and are getting more positive results than your competitors in spots 1 and 2, search engines will take notice and you’ll inch your way up those ranks.

SEO isn’t Pointless!

If you’ve lost rankings, you might be thinking that SEO is pointless. But it’s not. It’s important to do things so that your customers can find you. The right SEO strategies also include smart on-page optimization strategies that logically walk the visitor through the site. The best SEO results happen when you know your customers, know your industry, understand how search engines work, avoid duplicate content, avoid common SEO mistakes, et cetera.

SEO isn’t the be-all and end-all. Make sure you employ diverse onlíne marketing strategies. Content marketing, social media, pay per clíck, em@il marketing, and other marketing methods can all help you too. Develop multiple streams of traffic and a solid customer relationship management strategy so that you don’t have to continually chase after new traffic as your only source of income. Your existing customers can keep buying and can be a great source of word-of-mouth referrals as well!

About The Author
Article by Clint Maher. Oracle Digital is an Expert SEO Company Perth specializing in a comprehensive range of internet marketing solutions for business. Our personalized and systematic approach to business ensures that we realize the goals of our clients. Our expert services include Search Engine Optimization, and many more. Visit us today and get your site on top of the search engines!

Posted in SEO | No Comments »

7 Tips for Powerful PPC Ads

May
14
2012

Before we get started, let’s go back to basics.

PPC (Pay-Per-Click) Google ads are found above and to the right of your search results. Written with your keywords and key phrases in mind, they are highly targeted and are only seen by people searching for your product or service. As the name suggests, you only pay when someone clicks your ad, so they can be quite cost effective (if you know what you’re doing).

So how can you make sure your ads are effective?

Well, here are 7 tips to help you create powerful PPC ads.

1. Know your audience

As with all your marketing, your advert will be targeted at a specific audience. It is important that you make sure your message is written specifically for them. Writing something for everyone will result in a wishy-washy ad that doesn’t attract anyone.

2. Include your keywords

The whole point of PPC is that it’s targeted, so make sure your keywords are included in the heading and body of your ad. Not only will this highlight your ad’s relevance, it will also reassure the potential customer that you are offering what they are looking for.

3. Keyword only headings are a no-no

It may be tempting just to cram all your keywords into your heading, but it will create something ugly and meaningless. Your heading should be benefits driven, offer a hook and contain your keyword. That’s quite a tall order considering you only have 25 characters to play with, so you’ll have to get creative.

4. Be focused

Each ad you write should be focused on one benefit only. You only have 25 characters for your heading and 35 characters for your description, so there’s no room for waffle.

5. Call to action

The best ads will have a call to action. It could be your phone number or a link. Either way it will add value to your ad and give you a way to measure its effectiveness.

6. Proofread

So important and yet frequently forgotten about – proofreading will prevent you from looking like a total amateur and publishing an ad with a blaring typo in it.

7. Test

The only way to make sure your ads are working as hard as possible for you is to test them. Try different headings, calls to action and benefits to see which brings in the highest response rate. Only through this continual process can you find the perfect formula.

Over to you
Do you use PPC advertising?

If so, leave a comment below and leave your top tips for getting the most out of your ad.

About the author: Sally Ormond is a UK based freelance copywriter (and SEO Copywriting specialist) who works with businesses of all sizes and industries to create eye-catching, persuasive copy. But her writing doesn’t stop there – also a self-confessed Twitter addict (@sallyormond) and blogger, she offers a wide range of useful articles about copywriting, marketing and social media in business on her blog, Freelance

Posted in Pay Per Click, SEO | No Comments »

WNW Design Ltd Launches RTB Plumbing Website

May
10
2012

WNW Design Ldt are proud to announce the launch of the RTB Plumbing website.

RTB Plumbing are a local family owned business commited to providing efficient and professional plumbing service. They pride themselves on high work standard and customer care.

Browse the website www.rtbplumbing.com for more information.

Posted in Web Design, WNW Clients | No Comments »

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