Archive for the ‘SEO’ Category

Should You Buy a Keyword-Rich Domain for your Site SEO?

I’ve been asked this by a few clients recently, and the answer is yes. And no.

The wording in our domain is just one small element that contributes towards your website listings. If your domain is spot-on but the rest of your SEO is useless or non-existent, you’ll get nowhere. If your domain is useless but the rest of your SEO is spot-on, you’ll be flying.

The most important time to consider your domain is when you are first setting up your website – then you can choose a domain featuring one of your main key phrases, and it will contribute to your over all optimisation efforts. Ensure, of course, that your domain is easy for people to read, understand and type in too – you don’t want to sacrifice usability for SEO.

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SEO Basics: The Importance of SEO-Friendly URLs

One of the core foundations of SEO is URLs, the address of the page you are looking at that displays in the top bar of your browser. Google uses a myriad of ways to work out what your website and the pages within in are all about, and URL is one of them. Alone, it’s not an all-powerful thing, but in conjunction with everything else it’s a vital part of SEO.

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How Well Does Google Rate Your Adwords Campaign?

If you’ve dived into Adwords without doing reading beforehand, you may not be aware that Google assigns Quality Score ratings to your keywords, based on a load of factors in your campaign. It’s something worth knowing about, because a higher Quality Score means you get to pay less per click – essentially Google offers rewards in exchange for you crafting a better campaign.

In order to work on your QS, first of all you need to be able to see it. In the Keywords tab you can hover over the little speech bubble to the right of the keyword to view the QS, it’s given as a score out of ten. You can also enable the ‘Quality Score’ column within the ‘Performance’ menu in the Columns section.

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Google’s Top Position Isn’t Top Anymore…

Google has gone through a lot of changes in the last year, and the front page of Search Results has undergone a slow overhaul which has resulted in the top three organic positions ending up lower down for some results and often eclipsed by some much more eye-catching results. The top positions are still pulling in hefty search numbers of course, so there’s no need to throw the toys, but for some of your search phrases it’s highly likely you will need to augment your marketing strategy to ensure you’re in the top portion of the page.

Take this search results page as an example, for a product (in this case we’re going to look at adjusting the marketing for an ecommerce site to increase visibility):

Google SERP for 'Scrub Suits' Search

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Crucial SEO Aspects of Web Design: Site Loading Speed

Google’s aim is to provide the best resources to its searchers, and this includes listing websites that are easy and fast to navigate. So when Google spiders your website it takes note of how fast the pages are loading, and will list you better for a nice speedy page-load time.

Image Sizes

It’s important for you to know this if you have a CMS system that allows you to upload images, because you’ll need to ensure you don’t load images straight from camera. They will be massive, and although you’re resizing them on your website, browsers will have to download the whole huge image before displaying it, and this takes time. So before uploading images to your website, ensure you resize them to something sensible, in a graphics program.

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Optimise Your Web Design So It is Search Engine Friendly

A good website design and structure is fundamental to your website’s success, especially one that will interact and comply with search engine rules and regulations.

Here are some useful things to consider when developing your website that will improve your website listings in search engines:

-Only link to useful content or to give credit for someone else’s work. In the past people used to provide a link to someone else’s website in the hope that they would in return provide a link to your website. However, nowadays Google no longer see’s these links as valuable and instead treat them as a form of spam. Google does still value links and linking will still assist in where you appear in search engine listings; however it is important that linking is done in the right manner.  (more…)

Use Meta Tags To Optimise Your Website

One way of optimising your website is through writing Meta Tags. Meta Tags are read by the robots in search engines. By reading your Meta Tags, search engines like Google will hopefully be able to tell how relevant or how useful your website is and therefore how high it will rank. Therefore, Meta Tags are very helpful for getting your website listed, they contain Meta Titles, Meta Descriptions and Meta Keywords.

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SEO Basics: Mapping Your Site for Search Engines

One of your main tasks when optimising a website for the Search Engines is to ensure that the robots they send to ‘spider’ (or ‘crawl’) your website can find their way around easily and can make sense of your site pages. If Google can’t discern a sensible structure and hierarchy for your pages, then it will assume that users cannot either, and you will not be considered a user-friendly resource. It may also miss some of your content, and content is a very important tool in listing well.

Map

Here are some fairly basic steps to ensure your content makes sense and is easily spidered… (more…)

Centralise Your Google SEO Tools for the New Year

Now is the time for New Year’s Resolutions, and a great time to look at ensuring you have excellent foundations for your Search Engine Optimisation. There is no point forging ahead if you are not sure how to access vital tools, or how to assess what you are doing. Start out how you mean to go on, and you will be more focused and less confused!

I am a big fan of making Resolutions achievable – no sense in setting yourself up to fail. So let’s start with something easy. Have you signed up for all the free tools Google provides for assessing your site’s success (and if not, why not?!) and do you know how to access them all?

Listing Google accounts and what properties are assigned to them

One thing I find clients often struggle with is ensuring they have just one central Google account for the website, with all the associated tools accessible under that account. It can be a personal account, if you prefer to operate that way, or an account with a generic email such as info@ so that you don’t mind giving access to other team members without the worry that they are accessing your personal Gmail account.

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Rethinking Your SEO Strategies for 2014

With the end of 2013 coming up a little more quickly than perhaps we’d like, it’s time to start thinking about our resolutions for next year. The top of the list might be working off those extra Holiday pounds, but if you’re an online marketer, an equally important priority will be revisiting your SEO techniques in 2014.

Search Engine Optimization really is an ongoing process. While the coming and going of the years might bring in subtle changes, most of the skills you’ve accumulated this year will translate fairly well into the next. Stick with us here for a look at some important resolutions you’ll want to commit to for another successful year of online marketing.

Resolve to Learn Something New

The start of a new year might be just the kick in the pants you need to look at your skill set a little more objectively. While you may be perfectly competent and comfortable with your current success rate, web marketing remains a fickle mistress. There’s always a new trick to learn. (more…)