It’s almost a weekly occurrence. An email (or four) pops up in my inbox asking for help because pages that once ranked really well in Google have gradually been falling. For most, it happens without fanfare over time, until somebody finally asks the questions “Where have all our sales gone?” and “Why can’t anybody find us on Google anymore?”
Since the first roll-outs of Google’s Panda and Penguin updates, there has been a slow and silent progression with regard to keyword optimization and SEO copywriting. With “better quality” and “natural-sounding text” being two popular battle cries of Google, web pages all around the Internet are seeing differences in rankings and traffic.