Archive for the ‘Tools’ Category

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New and Improved 10 Tips to the Top

Oct
27
2005

Written by Jill Whalen (c) 2005 for SeoNews

Having a website that gets found in Google, Yahoo, and MSN, etc. isn’t hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started:

1. Do not purchase a new domain unless you have to. Due to Google’s aging delay for all new domains (see this forum thread), your best bet is to use an existing domain/website if at all possible. If you’re redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect to wait a good 9-12 months before your site will show up in Google for any keyword phrases that are important to you.

2. Optimize your site for your target audience, not for the search engines. This may sound counterintuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those “someones” are typing in search words that relate to what your site offers, then they are most likely members of your target audience. You need to optimize your site to meet *their* needs. If you don’t know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.

3. Research your keyword phrases extensively. The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as Keyword Discovery, Wordtracker, Google AdWords, and Yahoo Search Marketing data. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page.

Nevër shoot for general keywords such as “travel” or “vacation,” as they are rarely (if ever) indicative of what your site is really about.

4. Design and categorize your site architecture and navigation based on your keyword research. Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. For instance, let’s say your site sells toys. There are numerous ways you could categorize and lay out your site so that people will find the toys they’re looking for. Are people looking for toys to fit their child’s stage of development?

(Look for keyword phrases such as “preschool toys.”) Or are they more likely to be seeking specific brands of toys? Most likely, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site’s navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.

5. Program your site to be “crawler-friendly.” The search engines can’t fill out forms, can’t search your site, can’t read JavaScrïpt links and menus, and can’t interpret graphics and Flash. This doesn’t mean that you can’t use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary. If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will nevër find those resulting pages. You’ll need to make sure that you always have some kind of HTML links in the main navigation on every page which link to the top-level pages of your site. From those pages, you’ll need to have further HTML links to the individual product/service pages. (Please note that HTML links do NOT have to be text-only links. There’s nothing wrong with graphical image navigation that is wrapped in standard tags, as the search engines can follow image links just fine.)

6. Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and descriptively as possible. Your site visitors and the search engines look at the clickable portion of your links (aka the anchor text) to help them understand what they’re going to find once they click-through. Don’t make them guess what’s at the other end with links that say “clïck here” or other non-descriptive words. Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you’re pointing to by using its main keyword phrase.

7. Write compelling copy for the key pages of your site based on your chosen keyword phrases and your target market’s needs, and make sure it’s copy that the search engines can “see.” This is a crucial component to having a successful website. The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. This copy shouldn’t be buried in graphics or hidden in Flash. Write your copy based on your most relevant keyword phrases while also making an emotional connection with your site visitor. (This is where that target audience analysis comes in handy!) Understand that there is no magical number of words per page or number of times to use your phrases in your copy. The important thing is to use your keyword phrases only when and where it makes sense to do so for the real people reading your pages. Simply sticking keyword phrases at the top of the page for no apparent reason isn’t going to cut it, and it just looks silly. (Purchase and read our Copywriting Combo for exact tips on how to implement this correctly.)

8. Incorporate your keyword phrases into each page’s unique Title tag. Title tags are critical because they’re given a lot of weïght with every search engine. Whatever keyword phrases you’ve written your copy around should also be used in your Title tag. Remember that the information that you place in this tag is what will show up as the clickable link to your site at the search engines. Make sure that it accurately reflects the content of the page it’s on, while also using the keyword phrases people might be using at a search engine to find your stuff.

9. Make sure your site is “link-worthy.” Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site’s overall link popularity. You can go out and request hundreds or thousands of links, but if your site stinks, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information, other sites will naturally link to it without you even asking. It’s fine to trade links; just make sure you are providing your site visitors with only the highest quality of related sites. When you link to lousy sites, keep in mind what this says to your site visitors as well as to the search engines.

10. Don’t be married to any one keyword phrase or worried too much about rankings. If you’ve done the above 9 things correctly, you will start to see an increase in targeted search engine visitors to your site fairly quickly. Forget about where you rank for any specific keyword phrase and instead measure your results in increased traffïc, salës, and conversions. (You can sign up for a frëe trial of ClickTracks, which easily tracks and measures those things that truly matter.) It certainly won’t hurt to add new content to your site if it will really make your site more useful, but don’t simply add a load of fluff just for the sake of adding something. It really is okay to have a business site that is just a business site and not a diatribe on the history of your products. Neither your site visitors nor the engines really give a hoot!

About The Author
Jill Whalen of High Rankings® is an internationally recognized search engine optimization consultant and host of the frëe weekly High Rankings® Advisor search engine marketing newsletter. Jill’s handbook, “The Nitty-gritty of Writing for the Search Engines” teaches business owners how and where to place relevant keyword phrases on their Web sites so that they make sense to users and gain high rankings in the major search engines.

Jill specializes in search engine optimization, SEO consultations, site analysis reports, SEM seminars and is the co-founder of the new search marketing and website design company, Search Creative, LLC.

Posted in General SEO, Google, Keywords, Linking, Organic Optimisation, SEO, Tools | Comments Off

Malware: Computing’s Dirty Dozen

Oct
21
2005

Written by Joel Walsh for SiteProNews

It seems that no sooner do you feel safe turning on your computer than you hear on the news about a new kind of internet security threat. Usually, the security threat is some kind of malware (though the term “security threat” no doubt sells more newspapers).
What is malware? Malware is exactly what its name implies: mal (meaning bad, in the sense of malignant or malicious rather than just poorly done) + ware (short for software). More specifically, malware is software that does not benefit the computer’s owner, and may even harm it, and so is purely parasitic.

The Many Faces of Malware

According to Wikipedia, there are in fact eleven distinct types of malware, and even more sub-types of each.

1. Viruses. The malware that’s on the news so much, even your grandmother knows what it is. You probably already have heard plenty about why this kind of software is bad for you, so there’s no need to belabor the point.

2. Worms. Slight variation on viruses. The difference between viruses and worms is that viruses hide inside the files of real computer programs (for instance, the macros in Word or the VBScript in many other Microsoft applications), while worms do not infect a file or program, but rather stand on their own.

3. Wabbits. Be honest: had you ever even heard of wabbits before (outside of Warner Bros. cartoons)? According to Wikipedia, wabbits are in fact rare, and it’s not hard to see why: they don’t do anything to spread to other machines. A wabbit, like a virus, replicates itself, but it does not have any instructions to email itself or pass itself through a computer network in order to infect other machines. The least ambitious of all malware, it is content simply to focus on utterly devastating a single machine.

4. Trojans. Arguably the most dangerous kind of malware, at least from a social standpoint. While Trojans rarely destroy computers or even files, that’s only because they have bigger targets: your financial information, your computer’s system resources, and sometimes even massive denial-of-service attack launched by having thousands of computers all try to connect to a web server at the same time.

5. Spyware. In another instance of creative software naming, spyware is software that spies on you, often tracking your internet activities in order to serve you advertising. (Yes, it’s possible to be both adware and spyware at the same time.)

6. Backdoors. Backdoors are much the same as Trojans or worms, except that they do something different: they open a “backdoor” onto a computer, providing a network connection for hackers or other malware to enter or for viruses or sp@m to be sent out through.

7. Exploits. Exploits attack specific security vulnerabilities. You know how Microsoft is always announcing new updates for its operating system? Often enough the updates are really trying to close the security hole targeted in a newly discovered exploit.

8. Rootkit. The malware most likely to have a human touch, rootkits are installed by crackers (bad hackers) on other people’s computers. The rootkit is designed to camouflage itself in a system’s core processes so as to go undetected. It is the hardest of all malware to detect and therefore to remöve; many experts recommend completely wiping your hard drive and reinstalling everything fresh.

9. Keyloggers. No prïze for guessing what this software does: yes, it logs your keystrokes, i.e., what you type. Typically, the malware kind of keyloggers (as opposed to keyloggers deliberately installed by their owners to use in diagnosing computer problems) are out to log sensitive information such as passwords and financial details.

10. Dialers. Dialers dial telephone numbers via your computer’s modem. Like keyloggers, they’re only malware if you don’t want them. Dialers either dial expensive premium-rate telephone numbers, often located in small countries far from the host computer; or, they dial a hacker’s machine to transmit stolen data.

11. URL injectors. This software “injects” a given URL in place of certain URLs when you try to visit them in your browser. Usually, the injected URL is an affïliate link to the target URL. An affïliate link is a special link used to track the traffïc an affïliate (advertiser) has sent to the original website, so that the original website can pay commissions on any salës from that traffïc.

12. Adware. The least dangerous and most lucrative malware (lucrative for its distributors, that is). Adware displays ads on your computer. The Wikipedia entry on malware does not give adware its own category even though adware is commonly called malware. As Wikipedia notes, adware is often a subset of spyware. The implication is that if the user chooses to allow adware on his or her machine, it’s not really malware, which is the defense that most adware companies take. In reality, however, the choice to install adware is usually a legal farce involving placing a mention of the adware somewhere in the installation materials, and often only in the licensing agreement, which hardly anyone reads.

Are you ready to take on this dirty dozen? Don’t go it alone. Make sure you have at least one each of antivirus and antispyware.

About The Author
Joel Walsh writes for spyware-refuge.com about malware remöval: malware remover.

Posted in Tools | 3 Comments »

Nielsen/NetRatings Counting Things Differently

Sep
13
2005

By John Stith for WebProBusiness.com

The Nielsen/NetRatings organization, long known and prized for its ratings systems announced a new way to track ratings and figuring in the folks who toss their cookies. They’ve been testing the method in the U.S. and using it in Australia and Italy.

The system incorporates raw visitor numbers mixed with information about cookies tossed from their consumer research panel. The cookie information comes from Site Census.

“This integrated solution is the successful culmination of work we undertook in response to resolving the panel vs. site-centric methodology debate, which often showed data discrepancies,” said Manish Bhatia, senior vice president of product development and measurement science, Nielsen//NetRatings.

Cookie deletion factors vary by site and industry. Nielsen//NetRatings data shows that disregarding the impact of cookie deletion and cookie blocking activities in one month could mean that Website operators are overestimating their audience by as much as 46 percent in the case of the Search Engine/Portal category, 43 percent in the Telecom/Internet services category, and 23 percent in the News & Information category.

Nielsen//NetRatings’ Data Integration methodology addresses the issues created by the increased instances of cookie deletion that leads to an overestimation in unique browser statistics. Since unique browser statistics collected using cookies are often used to estimate unique visitors, the overestimation of unique browsers results in an overestimation of the unique audience. This also results in an underestimation of visitor frequency metrics, since repeat visitors are often recognized as first-time visitors. By linking the panel with its site centric solution, Nielsen//NetRatings can translate the Unique Browser number to an Integrated Audience number.

“Our Data Integration methodology takes the best of both methods to create a comprehensive data set that delivers detailed reach and frequency metrics, audience demographic profiles and other for pre-and post-campaign analysis tools. While this analysis has been available to all other forms of media for some time, this is the first time it has been produced for the Internet medium,” Bhatia continued.

This information help tighten the Internet marketing industry even more. This probably won’t change the bid systems in place for some advertising, but a lot of information can be gleaned for other advertising purposes.

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About the Author:
John Stith is a staff writer for WebProNews covering technology and business.

Posted in General SEO, SEO, Tools | Comments Off

Fast & Efficient Web Design

Aug
30
2005

By T. O’ Donnell for DevwebproUK

About two years ago, I had a go at commercial web site design. I put a medium-sized ad in a London classified ad paper. Nothing fancy: “Web designer seeks work …” etc. This was expensive, about £500 for a month’s run.

Got a few replies. Lesson number one: advertise where clients of the calibre you want will see it. The clients I got thought £300 was a lot for a web site. They didn’t want to pay web hosting. They wanted a lot of bang for their buck. ‘Mission creep’ was a term I grew to know and loathe.

This set me thinking: how could I give these people all they could ever want, but not spend a lot of time and money? Lately, I realised how.

So how can you get a full featured site up in a day? Easy (ish!).

1. Mambo Content Management System http://www.mamboserver.com

I wish I’d found this software a couple of years ago. It’s freeware. The default set-up allows people without web design skills to update the site. It has a WYSIWYG (What You See Is What You Get) option. This adds HTMLArea code to text input form fields. Each HTML code input box becomes a mini HTML editor.

If you can use Microsoft Word, you can add formatted HTML code to the site.

To get it running you need to know how to install MySQL databases, or have PHPMyAdmin as part of your web-hosting package.

You can add articles, edit them, send emails to members, and be contacted by users.

The only criticisms I have of this software are:

1. The admin interface is confusing. It’s all there, just finding and using it is the problem!

2. You need to search around template sites to find ones suited to your site purpose. I wanted simple, clean, business ones. Most of those available seem to have a fat graphic which covers half the screen. There are more restrained ones out there.

These are minor gripes, compared to the relief of finding what is essentially a web site in a box. It can be insta!
lled in an hour, once you get familiar with it.

To add ecommerce to your site:

Oscommerce Shopping Cart http://www.oscommerce.com

Again, this is a full-featured, freeware software. You can add lots of freeware ‘plug-ins’ to it, to get a professional shopping cart.

Therein lies the danger. Some of these plug-ins require altering or overwriting the default cart files. When you try to upgrade the cart version later, you may ‘break’ it, by overwriting a plug-in, thus creating errors.

The trick here is to only install plug-ins that add files (rather than overwrite them) or that require minor alterations to existing files.

What I do is download all the versions of the plug-in type I need e.g. a WYSIWYG editor. I then choose the one which has the least files, or which creates a new directory for its files. If it requires that important files be overwritten, or is complex, I chuck it.

Mambo and Oscommerce. Don’t try to integrate them! Hyperlink from one to the other. I’ve tried integrations of other softwares, like PhpBB and PhpNuke. Fine, when it works, but when you upgrade one or the other, arrgh!

*Keep databases separate*. If one goes skew-whiff, then at least the other will still work. Same goes for adding chat rooms and the like. If they’re all running off the one database, and that database becomes corrupted …

It may offend your sense of tidiness for your visitors to have to sign up twice at your site, but you’ll thank me for this sage advice later. Remember KISS is the basic rule of computing (Keep It Simple, Stupid!).

About the Author:
T. O’ Donnell ( http://www.tigertom.com ) is an ecommerce consultant and curmudgeon living in London, UK. His latest project is an ebook on conservatories, available at http://www.ttconservatories.co.uk. T. O’ Donnell freeware may be downloaded at http://www.ttfreeware.co.uk.

Posted in Structure, Techniques, Tools, Web Design | Comments Off

Monitor Your Visibility in Search Engines with these DIY SEO Tools

Aug
15
2005

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools by Tinu AbayomiPaul

In this three part article, you’ll find many tools that any webmaster can use to monitor your site’s search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.

URL Trends

Most of the coverage I’ve seen focuses on the ability of UrlTrends to allow you to “View Any URLs Google PageRank, Alexa Rank, Popular Search Terms and Incoming Links”.

And that’s a great thing, to be able to see all of that from one place. But one great thing missed about this tool are that you can subscribe to changes to the results via RSS -hands off monitoring of your site.

Fagan Finder’s URL Info

This online gadget is like the Swiss Army knife of site information, giving you one-page access to dozens of pertinent check-ups. But monitoring relevant search engine information like your backlinks, or the cached pages in a search engine are just the tip of the iceberg.

You can use URL Info to ch룫 that your HTML code is validated, translate your page, and if you’re a blogger, discover where your site is mentioned in the blogosphere.

Spannerwork’s Spider Simulator

Ever wondered what your site looks like to the search engine spiders that crawl the web, looking for information to include in their databases? Go to this page to see what information is seen by the spider and what it skips over.

Spannerworks.com can also help you figure out how to troubleshoot content that seems like it should show up to a spider but doesn’t, with its HTTP viewer. They also have a tool that will analyze your keyword density.

GoRank.com’s Top Ten Comparison

If you’ve been banging your head against the wall in an attempt to figure out why you haven’t hit the top ten results in Google, GoRank.com has a page that can give you important clues to help you figure it out. One of my favorites, the Top Ten comparison report, will scrub the raw data of the top ranking results for a given keyword.

In studying the results, you may find it easier to understand where your own optimization efforts are going wrong. Don’t forget to stop by Google for your API key at http://www.google.com/api as you’ll need it to create your fr률account.

Search Guild’s Keyword Difficulty Checker

This one’s an old favorite of mine. When you find what you may think is an ideal keyword, before you start tweaking your pages, it’s a good idea to run it through this tester. Using the Google API, it analyzes whether or not a given phrase will be worth your efforts.

You’ll already have to be well-versed in how to find good keywords to plug into the tool, but once you have that nailed, it’s pretty reliable in telling you whether it’s worth your time to target that phrase. If you use flash on your site, ch룫 out the flash viewer on their utilities page as well.

The following tools are for monitoring your search results in the three major search engines. It isn’t an all-inclusive list, but rather a highlight of some of the tools you can use. (I’ll point you to one of the master lists when we get into more general tools in part three.)

Using Your Google Site Information Page

I’ve covered this in an earlier article, but just in case you missed it, we’ll go over it again briefly hë²¥. (If you need more help following along, you can listen to one of my recent podcasts for a convenient audio walkthrough.)

Open up your browser and go to Google’s home page. Type in info:yoursitenameandsuffix. So if your site was ExactSeek.com you’d type info:exactseek.com. You can also use site:yoursitenameandsuffix to find out which pages have been indexed by Google’s search engine spider.

This search will tell you pages that Google considers similar to yours. It will also show sites that it considered linked to you, and show sites that carry your full url, hyperlinked or not. It’s not 100% accurate as far as telling you all the sites that are linked back to yours, but what you can learn from this is which backlinks matter.

>From hë²¥ you can also see the last day Google spidered your home page.

To see this in action, cl on the first group of information links, “Show Google’s cache of yoursitename.com” If you look next to the word “cached” on the first line, the date is expressed also.

Sometimes it seems that the cached time for yoursitename.com and www.yoursitename.com are different, so be sure and ch룫 both.

Finding Information About Your Site In Yahoo

This document will tell you how to find out what sites are linking to you, give you the results for how many pages of your site are in Yahoo, and more. Once you get to the results page, you’ll be able to view your cached pages, etc.

Discovering Your Site’s Status on MSN

As the page in the help section states, you can use site:www.yoursitehere.com to find out if a document at your site has been indexed. The results page will also give you the date of last caching.

Google Rankings

You’ll need a fr률Google API key for this one, and this site has the direct link telling you where to get one. You’ll have to enter this key in order to query the site for information on Google.

With Google Rankings, you’ll be able to see where you rank within the top 40-1000 results in Google for a given keyword. I recently noticed that it also displays results for MSN and Yahoo, with links to each search engine.

They also have some other tools that will track your keywords over time, as well as one they call the “Ultimate SEO Tool” that will measure your site’s keyword density.

Google Backlinks Checker

LilEngine.com’s Backlink Checker will measure the number of links you have pointing back to your site against competing sites. Handy if you just want a quick comparison of how many links you have versus others, though how much getting more links back will help varies, depending on other factors.

Yahoo Search Rankings

>From the same folks who brought you Google Rankings, using Yahoo Search Rankings, you’ll be able to see where you rank within the top 1000 results in Yahoo for a given keyword. If you just want to see your Yahoo rankings, it’s quite helpful.

You can find more Yahoo tools that use the Yahoo Web API at their developer’s site.

In the next part of the article, we’ll take a closer look at other tools that give you more specific information about the links pointing back to your site, keyword research, and more.

About The Author
Tinu is a website promotion specialist who can teach you many do-it-yourself ways to bring more traffto your site in addition to DIY SEO. Find out how to exploit the search engine benefits of your online promotional strategy at: http://freetraffictip.com/se-study.

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Web Analytics: Getting It Right

Jul
29
2005

In recent years, website marketers were concerned with increasing ?hits’ and the ?stickiness’ of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a hold over from the paper based businesses of the past, and has proved to not be of much use in the fast moving internet world.

As a result, hits and views are no longer considered useful metrics for evaluating website success. They simply don’t provide the right kind of information needed by online marketers. Now they look at conversions, drop-out rates, return on investment and revenue per visitor.

Internet marketers of today want to make more money. To do this, they must understand their visitors, their motives, where they came from, what they were looking for, and how they found the site. And most important of all: what made them make the decision to buy or what made them abandon the purchase.

In order to accomplish this, they need a powerful new set of analysis tools; tools that are fast, accurate and easy to use. And most important, these tools must be able to measure performance over time. That is, the marketer needs to be able to set a baseline for any metric and then measure a percentage of increase or decrease at a later time. And the time frame needs to be long enough to show meaningful results – usually 30 days or more.

Here are a few common problems solved by the proper use of web analytics:

Good traffic, but a high Bounce Rate

A ?Bounce’ is a visitor who comes to your site and leaves without looking at any other pages. The number of bounces is compared to those who visit more than one page to give a ?Bounce Rate’. All websites have a bounce rate. Whether it is high or not is relative to the site. Only numbers taken over a period of time will show an average for any particular site.

There are two main problems that lead to a high bounce rate: Attracting the wrong kind of traffic and not giving the visitor what they were looking for.

To identify the first case, open the New Visitors report. This report should contain a list of unique, first-time visitors. The report should also show the first page visited and where they came from. The origin may be empty, due to a number of reasons outside the control of the analytics package. Select a visitor that came from a search engine. Now ?Drill Down’ by clicking on the selected line and opening a detail view of this visitor. The detail page will show the search term used to find your site.

Was the search term relative to the subject matter of the landing page? Were they only looking for something free? Looking at a number of search terms will reveal if the wrong kind of traffic is coming in.

If the search terms are appropriate, then the searches are driving qualified traffic to the site. If this is the case, the high bounce rate is due to the page content not properly addressing the visitor expectations.

High Drop-Out Rate

According to Jupiter Research, 71 percent of sites do not analyze customer drop-out rates, even though 66 percent of consumers reported having abandoned a purchase while on a website.

The drop-out rate will show an increase, or hopefully, a decrease with time. A properly designed buying process will capture personal contact information before continuing with the checkout process. This contact information can be used to contact the lost sale and discuss the reasons.

The Drop-Out report should show the visitor, the product and date and time of sale. Select one line in the report and drill down to view the contact information, if available. Call or email the visitor to learn the reasons for abandoning the sale.

Also, the internet marketer should discuss the buying process with current customers. This is an excellent method of increasing customer loyalty. It also provides an opportunity to gather testimonials. Most buyers will have visited several times before they bought. Ask why they didn’t buy the first time they visited the site. Also, ask why they came back and what motivated them to buy.

Poor Return On Investment

Probably the most difficult challenge faced by internet marketers is controlling costs. Traffic acquisition can be an expensive proposition, so it is important to get the most out of every click.

The best marketing reports reveal where the money comes from, who the money comes from, and what marketers can do to improve revenues. Marketers can use this information to increase advertisements on sites that reach the most interested parties, provide a better selection of products for different types of visitors, or offer better service to their most valuable visitors.

The marketing reports should show sales grouped by campaign or affiliate. At a minimum, they should show units of sales by product and product options, and preferably revenue.

Compare advertising costs with revenues to identify the most profitable campaigns. Often the marketer will find that one campaign may bring in more visitors, but conversion is low, whereas another might bring in fewer, but more qualified visitors who purchase more.

The use of A/B testing to increase pulling power of ads is vital to keeping ad costs down and attracting qualified visitors. Here, the marketer will find it easy to measure changes and evaluate overall performance. Instead of taking months to identify and understand the effect of a change, it will often show in hours or a few days. This agility means that even smaller e-commerce sites can succeed on limited budgets.

About the Author:
WG Moore is a web analytics specialist with over 20 years of hardware, software and web development experience. Visit http://www.webstatsgold.com for more articles and information on web analytics. You may contact him at will@webstatsgold.com Copyright 2005 by WG Moore

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