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WNW Design Ltd are proud to announce the launch of the RP Marine Surveys website.
RP Marine Surveys is a professional, independent marine surveying company specialising in surveying cruising yachts and motor boats of all sizes for private owners and buyers. Their reports are accurate, informative, unbiased and useful, and give the confidence to safe getting to the water.
Browse the website www.rpmarinesurveys.co.uk for more information.
The Internet Can Help You Offline Too!
The internet is a modern day essential for hospitality businesses of all niches and sizes. Without a website, or even social presence, you risk losing out on a large amount of business, as well as excellent marketing opportunities.
Businesses within the hospitality industry benefit from the fact that travel websites are aplenty, so there’s a chance your small business may have been reviewed on a travel site. If you don’t have your own website however, your competitors have a better chance of succeeding by attracting new visitors and exposing their business to a wider audience.
If you’re unsure how the internet could help your business to excel, then read on for some tips on how to utilise the internet to your advantage.
Track your Competitors
The internet is an excellent way to track exactly what marketing campaigns your competitors are running and even how successful they are. If you find that your sales for one month drop, investigate if any of your main competitors were advertising deals or hosting an event. This could help you to account for anomalous months and see how your competition succeeded. Although copying them isn’t the best idea, use their idea as a creative starting point and do it better!
Analysing your competitors’ websites can help you to identify areas for improvement. Where do they appear in Google for “your business field + local area”? If they rank higher than you in Google they’re likely to receive more new visitors. If you have any problems with the structure of your site make sure you resolve them as they can prevent you from ranking highly.
Get Involved with a Community
Online communities are a great way to add credibility to your small business and help it to grow. Blogging can be an excellent way to gather a readership with a large interest in what your business provides. Blogs are usually (although not exclusively) part of your main website, so the more readers you establish the more traffic your website will receive.
Before beginning a blog, establish exactly who your audience is; if you’re unsure, then this can be done by creating a customer survey. For example, if you’re the owner of a small guesthouse in the countryside, you may find the majority of your customers are hikers – so your blog should aim to capture their imagination.
Although some businesses use blogs to post solely about the business they own, that’s probably not the most interesting read for their target audience. Posts like “The 5 Best Hidden Walking Routes in XXX” are far more likely to appeal to your intended audience. This can help to reel in new visitors for your site and if you gain a loyal readership, start a new community.
Once your blog has gained popularity, you can post the occasional sales post that will be of interest for your readers. This could inform them of special events you’re hosting or discounts on your offering. You could also gather more readers by offering anyone who subscribes to your blog a one-time 10% discount off your services; this could help to boost sales and the popularity of your website.
Don’t forget to share every blog post through your social channels; if the content’s interesting, people will share it too! A great blog post could gain hundreds of shares, which would be great exposure for your website.
Also, interact with your followers and fans on their level. If you’re a restaurant owner, status updates similar to “what’s your favourite night cap?” will usually spark a flow of conversation. Engaging with your customers in an informal manner can make your small business seem a whole lot more interesting and can even create a community with your business being the common interest.
Using the internet isn’t just about making money online, it can also significantly help your business offline. Deals and discounts which are well marketed can see your customer numbers rocket. Although “making it” online won’t happen overnight, investing the time and effort to develop a credible online presence can significantly help you to grow in the long run.
About the author:
Written by Stephanie Staszko on behalf of Branded Bathrooms who retail vanity units and bathroom suites, perfect for businesses within the hospitality industry.
It’s been an extremely busy year for the good folks at Google, not only did they roll out the game-changing Panda Updates, but now they have increased the stakes by implementing Google Fresh. This recent algorithm update is based on the Caffeine architecture introduced by Google a year ago and supposedly makes Google’s listings much fresher.
On the Official Google Blog where this new Update was announced, Amit Singhal states:
“We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”
However, in an update, Singhal explains this measurement of 35% only applies to where at least one result was affected by the changes. In reality, this update only “noticeably” impacts 6 to 10% of searches.
“Update 11/7/11: To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we’ve said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 – 10% of searches, depending on the language and domain you’re searching on.”
Regardless, Google Fresh will be influencing what sites/pages get listed in the top spots in Google. Already, these fresher listings are popping up for keyword searches where products or services are constantly changing or evolving such as in consumer electronics.
How Should Webmasters React to Google Fresh?
For the average webmaster or business site owner, this Update will probably mean they will have to examine how often their content is updated. Adding new fresh content has definitely become more important to your site and to your overall marketing strategy.
However, for the small business owner with limited resources, constantly adding new content is not really feasible. These small sites won’t be able to compete with major websites which have hundreds of writers or content contributors. Keeping up will simply be too costly or too time consuming for many small business site owners.
Create Blogs and Forums
Hiring someone or outsourcing your content creation is one option, but in many cases this content is not of the highest quality, which sort of defeats the whole intention. Many SEO experts are already suggesting one way to keep offering up fresh quality content is to run a blog and/or a forum on your site.
Blogs are excellent sources of fresh content and with their RSS feeds broadcasting your news means it is fast and immediate. Blogs are also very search engine friendly so tagging and indexing your content is already built-in and ready to go. They also create a Timestamp with your content so that it can be easily dated and assessed by the search engines.
Having a membership forum or site, where members contribute fresh content, is another viable option for web owners. Appointing moderators to oversee this content is probably a good idea to ensure quality standards and to cut down on spam.
Create Active Online Communities
Along those same lines, another good idea is to create an active online community around your blog, site or any one of the social networking sites like Facebook, Twitter or perhaps Google+. Announcing fresh content to these communities, especially if they are large and active, will get your content noticed by Google.
These social networks are designed to quickly pass fresh news or information along to all concerned and can be a great way to get your message out quickly and easily. Google+ has now opened up their service to accept brands, so you can have an account for your site or business.
Create a Current Sitemap
Any webmaster, no matter how small their site, can create a simple XML Sitemap of their site and submit it to Google Webmaster Tools. Make sure when you create any new content or pages, the new URLs are placed on your sitemap. This can be done manually or you can set up a server-side application or program which does this automatically. If you want help creating a sitemap try here:
Google Sitemaps Explained.
Do Press Releases
With the introduction of Google Fresh, having your site or business regularly do press releases is a given. These releases are immediately picked up by Google and indexed. These releases can also be very SEO friendly so you can optimize them for your site’s targeted keywords. Places like PRWeb are extremely professional but they are expensive. There are also free press releases sites or services which you can use to get your fresh content out there.
Don’t Forget Google News Sites
You may or may not be aware that Google keeps a list of hand-picked news sites which they regularly crawl and index. These sites have passed Google’s standards and requirements, so they are excellent places to submit your content. Especially if you have a new site, getting Google to index and crawl your content will take some time, so placing your content and links on any of these Google News Sites may be worth the extra effort since it will help speed up the whole indexing process.
List of Google News Sites
Give Google What Google Wants
Finally, don’t forget to keep adding fresh quality content to your site on a regular basis. Regardless of your field, industry or subject matter, there is usually a constant flow of news associated with your topic, so placing a “news” section on your site may also help with Google Fresh. Time and time again, those sites and webmasters who give Google what Google wants, reap the biggest rewards.
About The Author
All views, opinions and conclusions expressed in this article are solely those of the author, Titus Hoskins, who is a full time search engine marketer. He earns his living by ranking high in the search engines for lucrative keywords. His main site offers Free Guides on everything associated with running a business from Corporate Business Gifts to Online Fax Providers to Internet Marketing Tools.
The ability, some might say attempt, to multitask is a curse of sorts. While working on ten things at once may seem efficient, each of those things gets roughly 10% of our greatness while we’re doing it.
That may actually be fine for, say, deleting emails, but is that enough for writing a note to a client, creating an action plan for a product launch or determining the fee you plan to charge for a project? Probably not.
Attention is one of our scarcest resources these days and guarding it in a way that allows us to work with intention requires the ability to remain present and mindful in the midst of the storm raging all around us. (Otherwise known as your business)
In fact, it not only requires us to be as present as possible for the daily tasks we tackle, it also requires us to be continually mindful of where we are going and why we are going there and that requires a process of its own.
Planned Mindfulness
It’s one thing to conduct annual strategic planning sessions and quite another to live the intention of those sessions after the white boards are erased.
I believe that you need to create a daily routine that involves revisiting your greatest goals and objectives and developing what I’ve come to call a passion mantra that upon seeing, hearing or reading energizes you and snaps you back into a state of mindfulness.
Creating your passion mantra may require time sitting and writing about what matters most to you, what drives you, what motivates you, what scares you and what excites you, but if you can create a simple statement that helps hold you accountable for what you intend to do, you’ll have a tool that consistently inspires right action and keeps you out of the act of wallowing in self-pity and doubt.
I’ve shared my own personal passion mantra before and I’ll share it here, but know that these are merely words and their real power if the feeling I attach to them.
My mantra is: My life is an amazing adventure; my business is an amazing adventure.
Witness Your Thoughts
Another habit that you may need to form in order to work steadily towards the intention of your business is to actually start to pay attention to your thoughts and reactions throughout the day.
Frankly, this can be exhausting work, but if you can begin to step back and analyze how your mind unconsciously processes everything that happens throughout the day, you might start to get a glimpse into some of the negative and limiting ways we view things as either good or bad.
The problem with most of reactions to things is they don’t always serve our overall objectives. If your intention is to be a business that provides incredible value by helping your customers achieve their goals, you’ll find that giving more than you take is the surest path to success. However, if your first thought in most relationships is what’s in it for me, or I’ve got to watch my back, you’ve got some powerful forces working against you.
How we view things is simply a choice, but that choice can become so ingrained that we no longer even make it, it simply occurs out of habit. When we start to slow down and observe these choices as they are happening, we gain the power to make or not make them in accordance with our driving intention.
Present Actfullness
Our intentions drive our thoughts and our thoughts form our actions. That’s what makes planning, goal setting and mindful thinking so powerful. However, there are armies lined up and waiting to derail you from your path to success – some come in the form of your own thoughts and others come in the form of an evil printer that won’t work as advertised.
In addition to witnessing how your thoughts create and form your reality, you must develop habits that help you change your physical state and bring it intentionally into being present along with your thoughts.
This is the easy part. Develop routines that require you to stop your work hourly and do ten pushups or take a lap around your office building. Fill up a jug of water and empty it hourly. Take a fifteen-minute afternoon nap. Write a handwritten thank you note several times a day.
What you do physically isn’t as important as the act of stopping and bringing your awareness back into the room by removing your attention from all the tasking at hand. I find that the simplest of planned physical mindfulness, even intentional breathing has the power to center me.
Present for Customers
So, really the point of all of this mindfulness is to help you build a better business that delivers value to world and less stress to you in the process, but the practical side is that it will allow you to be present for your customers and that will pay off immediately.
We all like to think we have our customers needs and desires in mind at all times, but quite often we get caught up in attempts to appear to have all the answers, in stating our case rather than listening, or in feigning care when our real motivation is the sale.
You can’t be fully present in every client interaction, but occasionally, maybe systematically, you need to look your clients in the eye, in a way that lets them feel you are listening, and ask them how you could help them more – and then shut up and listen without judgment. My guess is you will find this incredibly rewarding.
Present for Staff
In the midst of the day-to-day rush of projects, tasks, questions and actions the real development of the people that work all around you can get lost.
About the Author:
John Jantsch is a marketing consultant, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world.
The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns.
What Is the Meta Description Tag?
It’s a snippet of HTML code that belongs inside the
section of a web page. It is usually placed after the Title tag and before the Meta keywords tag (if you use one), although the order is not important.The proper syntax for this HTML tag is:
If you’re using a content management system (CMS), look for a field to fill out that’s called Meta Description, or possibly just “Description.”
Many years ago, the information contained in a Meta description could slightly help a page rank highly for the words that were contained within it. Today, neither Google, Bing, nor Yahoo! use it as a ranking signal.
In other words, whether you use your important keyword phrases in your Meta description tag or not, the position of your page in the search engine results will not be affected. So in terms of rankings, you could easily leave it out altogether.
But should you?
There are 3 important ways that Meta descriptions are being used today that make them an important part of your SEO and overall onlíne marketing strategy:
1. They can be used as the description (or part of the description) of your page if it shows up in the search results.
2. They are often used as part of the descriptive information for your pages when Google shows “extended sitelinks” for your site.
3. They are often used as the default description in social media marketing links such as Facebook and Google+.
Let’s look at each of these in more detail.
1. Meta Descriptions in the Search Results
People often think that whatever they put in their Meta description tag will be the default description that the search engines use under the clickable link to their site in the search results. While this is sometimes true, it’s not always the case.
Currently, if you’re searching for a site by its URL (for example www.highrankings.com) Google tends to use the first 20 to 25 words of your Meta description as the default description in the search engine result pages (SERP). However, if you have a listing at DMOZ, also known as the Open Directory Project (ODP) and are not using the “noodp” tag, they may default to that description instead. (Do a search at Google for www.amazon.com to see an example.)
Bing and Yahoo!, on the other hand, don’t always default to the Meta description tag for URL searches. Sometimes they do, and sometimes they don’t. A search for www.highrankings.com at Bing or Yahoo! shows content from my home page as the description rather than the contents of my Meta description tag.
Of course, real people aren’t typically searching for a site by URL, so what the search engines show for those types of search queries is not as important as a true keyword search. So don’t get hung up on what you see when you search for your site by its URL or if you’re doing a “site:command” search to see how they’re indexing your pages.
Instead, go to your favorite web analytics program and find the keyword phrases that are currently bringing you the most traffic. Then see what your description looks like at Google when you type in those keywords.
And surprise! What you’ll find is that your search results description will be different for every search query! You may see any combination of the following used:
* Your entire Meta description tag text as the complete description (typically if it’s highly relevant and contains no more than 25 words).
* A full sentence pulled from your Meta description tag, but not the entire Meta description (if it contains more than one sentence).
* Text from one part of your Meta description mashed together with text from another part of it (if it’s more than 25 words long).
* Some text from your Meta description mashed together with some text from the page.
* Some text from your page mashed together from some other text from your page (nothing from the Meta description).
Some of the circumstances that cause Google to not use text from your Meta description may include:
* The information in the Meta description tag was not specific to the page it was on.
* The search query used some words that were not in the Meta description, but those words (or some of them) were used in the page content. This includes words that Google considers somewhat synonymous, such as “copy” and “copywriting” or “SEO” and “search engine optimization.”
But even the above are not hard and fast rules. Google doesn’t always use all or part of the Meta description even when the exact search phrase was contained within it – especially if the search query is also contained within the content of the page. Suffice it to say that there are no hard and fast rules for when Google will show it and when they won’t.
My recommendation is to always use keywords on any pages where you get search engine visitors (or hope to get them). Make them very specific to the page they’re on by describing what someone will find when they click through to the page from the search results, while also using variations of your targeted keywords.
Because Google will show only show around 20 to 25 words as your description, many SEOs recommend that you limit this tag to a certain number of characters. In reality, however, you’re not limited to any specific number. Your Meta description tag can be as long as you want it to be because Google will pull out the relevant parts of it and make their own snippet anyway.
For instance, if you’re optimizing a page for 3 different keyword phrases, you could write a 3-sentence Meta description tag, with each sentence focusing on a different phrase. You could probably even insert more than 3 phrases in those sentences if you’re a good wordsmith. The idea, however, is not to stuff this tag full of keywords, but to write each sentence to be a compelling marketing statement – a statement that naturally uses the keywords people might be typing into Google to find your site.
2. Meta Descriptions and Extended Sitelinks
These days, Google often uses the first few words from your Meta description tag when they create the “extended sitelinks” for your website. But this too is not set in stone and is highly keyword dependent. You’ll see different sitelinks and different descriptions showing up depending on the words a searcher used at Google.
As an example, if you do a search for “High Rankings” at Google, you’ll see my sitelinks for that search query.
Google Sitelinks for High Rankings
At this moment, Google is showing my home page as the top result with 6 inner pages beneath:
* Forum home page: Description is from DMOZ/ODP. This page has the generic Meta description that is on every page of the forum.
* Link building forum home page: Description is content pulled from the page that uses the words “High Rankings” in it.
* SEO articles page: First part of Meta description.
* Newsletter home page: First part of Meta description.
* SEO/SEM resources page: First part of Meta description.
* SEO classes page: First part of Meta description.
For the most part, they’re using the first part of the Meta description as the sitelink snippet, but not always. You may have noticed that I optimized those Meta description sitelink snippets that are showing by front loading them so that the first 5-7 words or so are a short description of what the page is all about.
But here’s the rub. Do a Google search for “Jill Whalen SEO.” You should still see sitelinks, and you’ll even see some of the same ones as with the previous query, but some of the descriptions are different:
While the forum home page shows in both, this time Google has pulled text from the page rather than using the DMOZ/ODP description. This is likely because this search query had the word “SEO” in it while the other one didn’t. The SEO articles page also shows up here, and it is using the same Meta description snippet as the High Rankings query. The other sitelinks are different from before, with 3 out of 4 using
the Meta description.
As you can see, while you do have some control over your sitelink descriptions via your Meta description tag, Google might not always use them (just as Google does with their regular search results). Your best chance of having them show is to use, close to the beginning of your description tags, the words that you know pull up sitelinks. Also, be as descriptive as possible within the first 5 to 7 words.
3. Meta Descriptions and Social Media Marketing
Ever wonder why some Facebook links have great descriptions and others don’t seem to make any sense? It’s because some site owners have taken the time to write a summary of the article and place it into their Meta description tag, and some have not. If your article has a Meta description, Facebook and Google+ will default to that when you share a link on your profile or “Page.” If there’s no Meta description, you’ll usually see the first sentence or so from the page being used as the default.
While anyone can edit the description that Facebook defaults to, most people don’t. And at this time on Google+ you can’t even edit the default description. You can either leave it as is or delete it all together. Let’s face it — most of the time the first sentence of an article is not a good description of the rest of it. It’s not supposed to be, because that’s not what a first sentence is for!
Therefore, I strongly advise you to always write a compelling 1- or 2-sentence description for all of your articles and blog content that may be shared via social media, and place it into your Meta description tag. This will give you a big jump on your competitors who haven’t figured this out yet, making your social media content much more clickable because people will know what the article is actually about before they click on it.
Overall, the Meta description tag gives you a little bit more control over what people might see before they click over to your site. The more compelling it is, the more clickthroughs you should see. If your Meta description tags can help with that, then it’s certainly worth the few minutes of time it takes to create interesting, keyword-rich tags that sum up what users will find when they arrive!
About The Author
Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen
If you learned from this article, be sure to invite your colleagues to sign up for the High Rankings Advisor SEO Newsletter so they can receive similar articles in the future!
Google announced that it is dropping Google Checkout, and will be transitioning it to its newer product Google Wallet.
Google Wallet was first announced back in May, and was officially launched in September.
You can read more about Google Wallet itself here and here.
Google says transitioning Google Checkout to Google Wallet, it is “building one wallet,” and this is a sensible way to look at it. There’s no real reason to have two payment products. Why not have one really solid feature rich product that can go head to head with PayPal? And certainly, they’ll only continue to add features and gain partners.
Google says it is taking all of the functionality of Google Checkout and merging it with Google Wallet, so users shouldn’t have too much trouble transitioning.
In a post on Google’s Commerce Blog, Google Wallet product manager Ben Lee writes:
For all you busy holiday shoppers, Google Wallet provides a simple and safe way to make online purchases. When you shop with merchants that accept Google Wallet or Google Checkout, just use your Google Wallet username and password to complete your purchase — there’s no need to pull out your credit card or enter your shipping address with every transaction. Starting tomorrow, if you add a Citi MasterCard to the Google Wallet mobile app, it will also be available for use when you shop with Google Wallet online.
…
We’re committed to upgrading our payment solutions for merchants while ensuring they’re able to process payments without interruption during the holidays — so shoppers using Google Wallet will be able to make purchases seamlessly on merchant sites that accept Google Checkout. Early next year, we will work closely with our merchant partners to switch to the Google Wallet logo and share details on new and upcoming features.
“Realistically this is an admission that Checkout hasn’t caught on, otherwise Google could have built offline payments into Checkout rather than launching them as a rebranded Google Wallet,” says Chris Dawson at e-commerce news site Tamebay. “How well Wallet will catch on has yet to be seen. The big question is will you change the Google Checkout logos on your websites to Google Wallet, or will you just press the delete button and allow buyers to use other payment methods?”
Google has a FAQ page specifically for the transition here.
Current Google Checkout users can automatically transition their accounts to Google Wallet the next time they sign in or make an online purchase. Users can access their online purchase history at wallet.google.com/manage.
About the Author:
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Subscribe to SmallBusinessNewz RSS Feeds.
Google Place Search (formerly known as Google Places) rules local search. Just try it. Go to Google and type in “Personal Injury Attorney Your City.” The first seven listings in the “natural search listings” are all Google Places pages. Since 20% of searches are local and the majority of their over $30 billion in revenue comes from small businesses, Google has decided to go hard after local small business advertising.
They started by creating 50 million Google Places pages using aggregated data from online directories and the Yellow Pages. These pages are mobile optimized and attached to Google Maps.
Only about 8% of local businesses have actually claimed their Google Place Search page. Even less have fully optimized their pages. However, this is changing fast. Local businesses are getting hip to the importance of Google Places pages. If you have a local business, the first place potential customers will start to find you is on your Google Places page from their smart phone. You want to make sure you are at the top of the list for your category. Here is how you get a jump on your competition in local search:
1. Stake Your Claim!
Google made the Google Place Search Page now you need to claim yours. You need to claim it because it is possible that the information listed is not correct and the more completely you fill out your page the higher it is ranked in searches. In order to be able to add information to your page you need to claim it first. Google verifies your claim to the page by sending you a postcard by snail mail with a confirmation code or by sending you a message on your phone.
Here is a short article on how to claim your Google Place Search Page.
2. Complete All Information on Your Google Place Search Page
Now that you have claimed your page you want the information to be accurate and complete. Is the address the same? Have you changed phone numbers? You want to add pictures, videos, links to your website, reviews, coupons and as much pertinent information about your business as possible. You want to do this for 2 reasons. First you want your customers to have the most accurate and relevant information about your business. Next you want to completely optimize your Google Place Search Page because optimized pages get ranked first. The better optimized your page the higher it ranks in local search and you want to be first right? Remember, most likely your customers will find your Google Place Search page before they will find your website so you want this to be as attractive and complete as possible.
3. Citations Citations Citations
Citations are listings and references made to you in other local directories. Google aggregates links and reviews from other local directories and places them in your Google Places listing. This also is a factor in determining your rank in local search.
So you want to be lísted in as many other local dírectories as possible to boost your rank in Google Place Search. Also, these directories, such as Yelp, are highly trafficked directories in their own right and people will find your business directly there as well.
Here is a list of 15 local directories where you can get your business listed quickly. Here is a more complete list of 100 local directories.
Súbmitting to each of these directories making sure the information is accurate on each is a very tedious task. Here are a couple of services which will do the submissions for you: Localeze.com and Universal Business Listing.
Another trick is to use YouTube as a citation source. On your YouTube video description make sure you include the same name address and phone number that is on your Google Place Search Page and include local tags in the tag section and Google will pick this up as a local citation.
To get even more citations you can use a free service called Whitespark which will give you an even more in depth list of local directories. If your niche is highly competitive, these extra citations can mean the difference between getting a top listing, or not, in Google local search.
4. Get as Many Reviews as Possible
The number one rule with reviews is that they have to be real. Do not just put a bunch of phony reviews on Google or anywhere else. People are smart, Google is smart. You will get busted. This could end up with you not only losing credibility but having your page penalized. Plus, in some cases it can be illegal.
Some business owners have their customers write hand written reviews right there in the local business. They then upload the scanned version of the review with a link using a service called Posterous. With the customer’s permission you can also just input the review online right then and there. Many customers have smart phones and they can place the review directly online themselves while they are in the establishment.
You can even incentivize your customers to give you a review. Maybe you could give 10% off or a coupon if they place a review online. Be careful, some directories allow this others do not. Check the TOS of the directory you are placing the review on first.
The more reviews you have the higher you are ranked on Google Place Search. Also people look at reviews before making a purchase. This is something that really needs your attention. If you do happen to get a negative review many directories will let you respond. Keep up with this, your business depends on it.
I would love to hear your thoughts and questions on local marketing. Your comments are welcome.
About The Author
Matthew Meyer is the owner of Quickregister.net Marketing Blog and the author of 101+ Ways To Get Backlinks To Your Website. Please visit his blog to pick up a free copy and to learn more about local marketing.
WNW Design Ltd are proud to announce the launch of the Hospiscare website.
Hospiscare is an independent charity providing care in the Exmouth and Lympstone area for people in their own homes with a terminal diagnosis. All Hospiscare services are provided free of charge with the support of the local community.
Browse the webiste www.exmouthhospiscare.org.uk for more information.
WNW Design Ltd are proud to announce the launch of the Mid Devon 4×4 website.
Mid Devon 4×4 is a supplier of good quality small engine 4×4 cars. Their stock list includes, Daihatsu, Ford, Mitsubishi, Landrover and Subaru. They also offer a breakdown service in Devon as well as vehicle service, MOT, tyres and exhausts.
Browse the website www.middevon4x4.co.uk for more information.
