Make Sure Your Web Design Is Optimised For Mobiles And Tablet

Browsing the internet is no longer confined to the realms of your desktop computer and people are accessing the internet from their mobiles, laptops and tablets. In order for a website to fully function on each of these devices you want to have a responsive or adaptive design that will allow the website to respond to the type of device it is being used on.


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Here is WNW Design’s Friday Blog Round Up

 

We might be one month into the new year but predictions of new digital marketing trends that will occur in 2014 are still being made. Click here for George Burciaga’s 4 predictions.

Are you writing quality content that is worthy of recognition? See this blog entry for advice on how to promote your blog.  Read the rest of this entry »

The Benefits Of Having A Blog Feed Included In Your Web Design

-Keep your customers up to date. A blog feed is a simple and effective way of quickly alerting your customers to any useful information. This might include a new product launching, Christmas opening times or perhaps a special offer that you might have.

-Publish product reviews. As there are so many similar products available to buy on the internet customers often want to find as much information as possible about a product they are about to invest their hard earned cash on. Including product reviews on your website are a great way of providing your customers the extra information they are looking for. A positive product review could be the difference between getting that extra sale and losing the sale to someone else.

-Raise brand awareness and drive traffic to your website. If you have an active blog feed that is posting useful and interesting information, it is likely that you are increasing your brand awareness and brands visibility. People reading your blog might be encouraged to share an entry on one of their social media channels. Your brand/business is then introduced to a whole new following of people. This can sometimes drive traffic to your website. If people read a blog entry about a product they are interested in, it could even result in a sale. Read the rest of this entry »

Is Writing A Blog Post In An Hour An Impossible task? Of Course Not

January 23rd was an exciting day for anyone in the world of blogging and also for those who are always up for a challenge. This was the day of the “1 hour blog challenge” created by Hubspot. Yes, pretty much as the title suggests individuals were challenged to write a blog post in just one hour.

The challenge began at 12pm where competitors were allowed to start writing their content. When the clock struck 1pm no matter what stage of their blog entry they were at all competitors had to post their blogs on twitter using the tag #blogfor30. The organisers of the competition Hubspot read through all the submitted entries and chose 5 winners later on in the afternoon. Read the rest of this entry »

Snapchat For Businesses

Snapchat is a mobile app that is a new social networking channel that is beginning to sweep the nation. The original function of Snapchat allowed you to take a picture and send it to your friends for a time period between 1 and 10 seconds. Once your friends viewed the photo and the time was up, the photo was gone forever.

Building on this, recent developments within Snapchat now allow for a story to be posted to your Snapchat timeline. This involves posting just one or a selection of images to your timeline that can be viewed as many times as your friends wish, but the post will only be available for 24 hours then it will disappear never to be seen again.

Online marketers have jumped at the chance of utilising this unique social media channel and have begun to incorporate snap chat into their business marketing plans. Read the rest of this entry »

Why Logos Are Crucial To Your Web Design

Imagery plays a key role in branding purposes and therefore it is important you get it right at every stage of your business development. When it comes to designing your website it is fundamental that your logo is clear and striking as this contributes to a vital aspect of your branding.

Your brand often carries with it a reputation and these perceptions of your brand can often affect the success of your business. Therefore developing a powerful and unique brand is vital. When you think of the most powerful brands in the world, the first thing that will likely spring to mind is their logo or their imagery. Coca-cola and McDonald’s are amongst some examples of businesses that have developed very strong branded imagery.

The importance of having a striking logo is clearly evident; therefore when it comes to creating your website make sure you pay a lot of time and attention to your logo. Your logo can often convey a message to your customers without the need for any words.

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Friday’s Blog Round Up

Here are five interesting and useful blogs that I have come across this week.

10 Words Often Misspelled in Business Correspondence – Are you guilty of making one of these common spelling mistakes? Here are a selection of words that spell checker doesn’t pick up on.

How to Write a Post That Readers Will Love - Writers face challenges from the onset of choosing the topic to getting their content read, these 5 tips give you advice how to write winning content

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Are You Monitoring Your Social Media Competition?

From time to time you will need to check out your competition in order for your business to be the best it can be. When anyone mentions check out your competition, most people would assume you should check the prices that your competitors are offering. Yes, but there is more to it than that, especially now that digital marketing is taking off, you are now able to monitor your competitors social actions.

Don’t be afraid to use the hashtag search function in twitter, this simple search can provide you with a gold mine of information. You can either search keywords that are relevant to your business or if you know the name of your competitors you can search for them directly. Either way you will be able to see what your competitors are tweeting about; are they posting any good blog posts that you could re-write? Are they engaging with their customers? Are they advertising any special offers? You can find out so much information from a simple key word search on twitter.

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Why Should You Invest In Digital Marketing?

As the world is becoming increasingly interlinked through the medium of the internet we are now able to almost instantly connect with our friends, family, colleagues and clients. This instant connectivity has been aided by the spawn of social networking sites as more and more people are logging in to their numerous accounts on a daily basis. So with more and more people online, marketers are able to target their customers through the application of digital marketing, a concept that was unheard of until recently.

Digital marketing channels are at easy disposal, if you have time you can run them for free, but as your business expands it is worth employing someone who is able to look after your channels for you so they can continue to build your brand’s online visibility. Gaining an online presence can be great for your business; you are suddenly able to interact with your customers across various channels. This way you can keep them up to date with what is going on, alert them of any new products etc. It is another medium that you can utilise to provide first quality customer service.

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The Fundamentals To Pinterest – Driving Traffic To Your Website

According to social media today Pinterest is converting 50% more traffic than any other social media site. It is clear that individuals are happily spending large chunks of their day happily searching through the vast selection of images that Pinterest has to offer. Pinterest is therefore becoming a vital social networking site that businesses are able to use to send traffic through to their websites. So, if you aren’t already hooked on Pinterest here are some tips on how you can get started.

Set up a Pinterest account – This is a simple process, one that is similar to setting up any other social media account. You are given the options to connect with Facebook or email, so it’s down to you to choose which one you would prefer. If you are a business, make sure you join Pinterest as a Business account.

 

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