Content promotion is something that a lot of people seem to struggle with but I’m here to tell you today that it doesn’t have to be difficult or challenging, even when you haven’t done it before.
There are a series of steps that you can follow that will give you a huge head start, even over those that have been doing this for longer than you.
Before I dive right into this guide and go through all of the ways that you can make this easy, I need to tell you about the mistakes that you need to avoid:
The first mistake that people make is thinking that by creating a piece of content that it automatically deserves to get loads of links, social shares and traffic – in some cases this may be true, but great content promotion starts with the content. If you read your favorite blog and find a piece of content that sucks, are you going to want to help promote it? No. Read the rest of this entry »
JPEG —Joint Photographic Experts Group (JPEG) refers to the standard for compressed pictures that are widely used on the Web. This technique is best used for photographs and images that comes with many shades of colour.
Lately it seems like Google has improved its ability to provide direct answers to your search questions. These improvements are part of Google’s new search algorithm called “Hummingbird,” which is the biggest update to their search engine since the “caffeine Update” in 2009. To sum it up, Hummingbird helps Google provide more relevant knowledge to searchers – meaning the update has enabled Google to better understand the content it indexes.
Google’s new algorithm has the power to quickly analyze long, in-depth search questions instead of examining them word by word. Then, Google will be able to find and rank answers to the searched question from their indexed content.
Aside from more precise search results, Google has also made updates to other features, such as Google Now, that impact mobile devices. Updates like this affect every part of your marketing equation, but in ways that can benefit your business. Read the rest of this entry »
Before we set about creating a glossary of digital marketing terms, let us try to understand what actually it refers to. Digital marketing is all about promoting products and services using digital distribution channels, and creating integrated, targeted and measurable communications so as to acquire and retain customers, while building an enduring relationship.
Here we present to you a glossary of terms from A to Z that are frequently used in digital marketing:
Anchor — An anchor is the text that is displayed for a link. It describes the linked website without having to show the full URL that is the destination of the link. You have to tailor the anchor specifically for optimizing a website for search engines. Read the rest of this entry »
SEO is a dicey and unpredictable world full of uncertainty. Even if you follow all the rules, you still aren’t assured of moving a single notch in the rankings space. At least not on the time table you’d prefer – which for most of us, is instant.
Think of SEO as a full-scale long distance race. Don’t aim to be the road runner; be the turtle instead. SEO turtles are slow, methodical, sturdy, and persistent. They understand the race will bring challenges and hurdles. But they never, ever give up.
Don’t Believe the Hype – There are No Guarantees
As you embark on your SEO adventure, it’s imperative that you be very mindful about those you trust to lead your charge. Many business owners reach out to SEO professionals to help them implement short and long term strategies, and for good reason – trying to decipher this ever-changing landscape is a full-time job.
If you come across a contractor or firm that guarantees results, be very, very wary. SEO is not an exact science, and if someone is promising you top rankings, or any level of movement, they have no tangible proof to back up their claims.
Why can’t we promise our efforts result in higher traffic and revenues? Let’s examine the most relevant factors.
Getting an edge in any social media space is, to say the least, a very hard challenge. Rising above the sea of competitors and the ever-present social noise takes finesse, planning, pizzazz, and the latest technological tools. Twitter is perhaps the most challenging medium to make a big splash in, but it’s far from impossible. Get a hashtag up on your competition by using the following advanced Twitter tips!
1. Be Proactive About Gaining Followers
Obviously, you need to build a loyal, diverse following of Twitter fans to make this space work for you. If you’re thinking about buying “fake” followers, think again – you need engagement, not bulky numbers. False profiles don’t make for very viral supporters! To amass your dedicated crew, don’t just launch your profile and cross your fingers, get out there and connect with people! Follow like-minded industry leaders and fans, message up a storm, and post intriguing posts that get people talking. Whatever you do, be extremely active, and people will respond in kind. Read the rest of this entry »
Regardless of the causes, Google has delivered another major blow to marketers following the recent implementation of the new Gmail tabs.
On Sept. 24th, Rand Fishkin of Moz said in his special Whiteboard Tuesday that he believed about 75% of Google’s searches were encrypted and predicted that 100% of keywords would soon be hidden. For marketers this change means new challenges as they try to determine how to navigate keyword research without referral data.
While it’s scary to think about how to work around this major change, let’s break it down to see how you can rise above encrypted searches and maybe even use the change to your advantage.
o celebrate its 15 years in business, Google has launched Hummingbird, the first major update of its search algorithm since 2010.
Hummingbird, which affects about 90 percent of queries, allows for more complex searches and even enables users to compare two items —such as rival products — side by side.
The need for Hummingbird was clear, said Google’s senior vice-president of search Amit Singhal.
As search queries become more complex, he said, customary keyword-based systems no longer work so well because of the need to match concepts and meanings with words.
The improvements to the algorithm include a refresher for Knowledge Graph — Google’s map of real-world people, places and things —so it can answer more complicated questions. Read the rest of this entry »
WNW Design Ltd are proud to announce the launch of the Counselling For Clarity website.
Counselling For Clarity offer professional counselling and psychotherapy services in Devon. Their aim is to provide a safe, confidential and non-threatening environment in order to solve the issues. Counselling For Clarity not only has over twenty years experience of working with adults, teenagers, couples and dealing with a range of issues; they also offer a non-judgemental and empathic support.