The thought of statistics and graphs can be off putting to a lot of people. Especially those that think you need a degree in Maths to understand them. The great thing about Analytics is that you don’t! With a little bit of commitment and a little bit of training you can teach yourself the basics so you can then reap the benefits of taking action on your analytics results that will allow you to improve your business.
In a shop you would watch your customers, move your displays, use sales posters and banners to try to attract attention and encourage sales. In a world that is beginning to become constantly connected through various touch points the customer has become the main driver of your online success, therefore you need to understand how people are using your website: Are they following links? Are they reading content? In order to for you to review and change your website to improve its success you need to understand the customers journey fully. You can do this by producing quantitative and qualitative data so you can see how the customer is behaving on your website so you can see which parts of your website are beneficial or not. Read the rest of this entry »
Search engines are as important as they are frequently misunderstood. Contrary to popular opinion, it isn’t necessarily the larger or more highly trafficked websites that get the higher rankings. Instead, search engines have a number of criteria they use to make that determination: criteria that, in effect, help to level the playing field to let the little guys compete a little more effectively.
One of the most important of those factors is trust. The reasoning behind it goes something like this: while the popularity of a site is definitely important, search engines are also concerned with providing their users with a quality experience. Sites that are more trustworthy, then, are favored over those that are not.
Of course, it’s not all altruistic. Search engines that deliver quality sites are more likely to be used again in the future.
So what kind of signals are used to determine the trustworthiness of a site? For most sites that already employ good Search Engine Optimization practices, many of these will take care of themselves. Even so, let’s get into the details a little more. Read the rest of this entry »
WNW Design is excited to announce the launch of the Partridge Cycles website. It is an Ecommerce website offering the customer a simple and efficient process of purchasing your goods. You don’t need to worry about missing the delivery of your brand new bike as Partridge Cycles offers a click and collect service to suit you. The simple yet fresh design offers easy navigation allowing you to browse all of their products from mountain bikes to children’s scooters to cycle clothing and accessories. We have also added a sign up to newsletter function that will allow you to keep up to date and in the loop to any offers or useful information that Partridge Cycles might have.
To go to the Partridge Cycles website visit http://www.partridgecycles.co.uk/
WNW can proudly announce the launch of the beautiful Velvet and Parade Website. We have created a bespoke Ecommerce online shop with a content management system. The Velvet and Parade website users an integrated payment gateway to make your purchase procedure quick and simple. So that Velvet and Parade can keep you up to date with their business we have added a blog and newsletter sign up feature along with links to their social media.
So if you are looking for that elegant piece to complete your wardrobe? Or you still have Christmas presents to buy and want to treat your loved one to something special? Or perhaps you are looking for the perfect accessory to complete that outfit you want to add a little sparkle to? Why not spend some time on the brand new Velvet and Parade website and browse through their beautiful elegant pieces. From Clothing to Bags, Jewellery to Accessories, Velvet and Parade offers the perfect collection of pieces that any sophisticated woman would ever desire.
Vist their new website here: www.velvetandparade.com
Being out of the office used to mean downtime unless you were meeting face to face with clients or suppliers. However the technology at our disposal today means that work can be as easy and effective as being in the office.
A few simple tools make all the difference. Obviously a smartphone can allow you to check & reply to email, social media etc. however linking to a tablet, such as an iPad makes life even easier. But what do you do when there is no WiFi access!
As a web designer you would expect me to have an iPhone and an iPad and of course you would be correct. Linking the two together to create a Personal Hot Spot is simple and enables you to access the Internet using your iPhone connectivity.
Go to your iPhone Settings, and scroll down to Personal Hotspot. Turn it on & follow the instructions below. It even tells you how to connect your other devices, such as your iPad, to receive the signal from your smartphone. Read the rest of this entry »
Google has given its social network’s sign-in a makeover to make it easier and more effective for developers to include Google authentication in their apps.
The makeover consists of three updates:
1. Support for all Google account types including Google Apps users and users who do not have a Google+ profile.
2. Easy migration from other auth methods
“If you’re using OpenID v2 or OAuth 2.0 Login for authentication and want to upgrade to Google+ Sign-In, we’ve made it easy to do so; it’s entirely your choice,” says Google+ product manager Yaniv Yaakubovich.
According to Yaakubovich, Google+ sign-in can increase a developer’s audience in several ways such as over-the-air installs, interactive posts, and cross-device sign-on. Also, it is now fully compatible with the OpenID Connect standard.
More details are available via Google’s sign-in migration guide. Read the rest of this entry »
If you are a new business owner or the creator of a shiny new website, it can be easy to get caught up in the excitement of the moment and begin searching for link opportunities and promoting content from your site for search engine optimization. However, content strategy and link building should be at the top of the SEO pyramid after a strong online base has been established.
Here are 10 vital on-site steps any website owner must take before moving to any offsite promotion and link building strategy. The steps should be taken in order from 1 thru 10 to ensure that you are set up and ready to go for any off-site efforts.
1. Create a new Gmail account – This is the first and most important step! You will need to separate your personal email from your new website email as soon as possible. There will be numerous log ins and confirmations coming that you don’t want getting lost in your personal email account. Read the rest of this entry »
Bing is a growing major search engine that has demonstrated recent upward trends in SEO marketing. Bing does not have as much press as Google does, but almost any SEO expert would argue that you want to focus on obtaining the results that will maximize ROI for your business.
Types of Businesses Best for Bing
Bing is typically better oriented towards local consumer-based businesses such as establishments in the hospitality industry or retail. Not only does Bing boast a preferable layout for businesses in specific market segments, but Bing also largely incorporates social media user data into its algorithms. Logically, consumer-based businesses can experience better results on a search platform geared towards B2C sales.
Build a Comprehensive Strategy from Exiting Marketing Variables
Some businesses have almost all the pieces of an ideal SEO strategy on Bing already in place, such as a strong presence on Facebook, LinkedIn, Google+, and Pinterest. Use what you have already built, and continue to use what is working. It is almost always difficult and time consuming to build a meaningful community around a brand on social media networking sites. Some other tactics that can be used to perfect an SEO marketing campaign on Bing are relatively easy, and they include the following: Read the rest of this entry »