Local SEO is one of the top search engine marketing offerings for 2013, and for good reason – it works. People are using the internet to find the businesses they are looking for. Doesn’t it make logical sense that your company should employ measures to get found where your potential customers are searching?
Recent studies indicate that 39 percent of all searchers are frequently unable to find a specific local business on the internet, even if they know it exists. With a reported 92 percent of people using locally optimized search terms to find businesses online, the numbers indicate a huge gap. Smaller businesses often rely on word-of-mouth and return business to support their company. While this is a huge part of marketing, the times are changing. Local SEO needs to be employed to keep a business afloat and thriving. Read the rest of this entry »
WNW Design can proudly announce the re-launch of EXIV Boutique.
EXIV Boutique formally known as Iris Boutique Exeter re-launched on Wednesday 4th December 2013. The Re-Launch party was a fantastic event in which EXIV Boutique and its customers celebrated their 5th year in business with an exciting re-brand in store and online. Customers were able to chat to the very friendly Marion and Nichola and experience the newly branded, classy chic decorated store with a glass of bubbly in hand. EXIV Boutique customers were invited to browse the gorgeous clothing, accessories and footwear that they feature in store. Customers were in for treat with EXIV’s branded clothing including the sophisticated and stunning line of Elisa Cavelettia to the contemporary Cara collection that oozes class and quality.
For those of you have missed out on the re-launch last night, EXIV Boutique are now offering 20% OFF ALL ITEMS ON THE WEBSITE from now until midnight on Saturday using the promotional code EXIV20. Enter this code in the basket before you check out to apply your discount. You can find their website here http://www.exivboutique.co.uk/ .
To keep up to date with EXIV Boutiques events, offers and updates visit http://www.facebook.com/ExivBoutique
For the full EXIV Boutique experience, be sure to visit the friendly and welcoming EXIV team in their store in Exeter.
Many marketers chalk the success of viral videos and posts up to a mixture of timing and magic. Most believe that creating content that spreads like wildfire is simply a matter of good fortune. While a hefty dose of good luck, if there is such a thing, will certainly not hurt your efforts to go viral, the truth is the system is far more scientific.
There are fundamental reasons that some content gets passed around like tissues at a viewing of “Titanic.” Taking the time to understand why people respond to the web’s most popular content gives you the ability to potentially duplicate these successes.
Content is Not One-Size-Fits-All Read the rest of this entry »
Trawling the high street on a busy Saturday especially in the lead up to Christmas can be enough to make anyone wish Christmas was cancelled, thankfully it can now be a distant memory as more and more people are turning to the web to do their Christmas shopping. Give your company that special edge and fend off any competition by following these 5 tips that will increase your ecommerce this Christmas. Read the rest of this entry »
“I am an atheist – I don’t believe in Google”
I start this piece with a tongue-in-cheek reference to the one deity which has most affected my life for the last ten years – Google. Like many of you reading this, Google has had a direct influence on all aspects of my life, and that influence has grown so strong and powerful, Google has taken on a mystical, almost God-Like presence in my daily life.
Forget Big Brother, Google has far surpassed that label or status in the eyes of many and has become one of the driving forces in our daily routines.
Quite frankly, I can’t imagine my day without Google in it. I use so many Google products in my personal and professional life it’s not remotely funny. While I have been gradually weaning myself from Google Search, I still use Google Analytics, Google+, Google Alerts, Adsense, YouTube… and the list goes on. As much as I dislike the idea, Google and its many products have become heavily woven into the very fabric of my life. Read the rest of this entry »
Social signals are a hot commodity these days; without them, your SEO and overall traffic won’t be all it can be. Socials signals are any promotion or mention of your brand or products through tweets, Facebook “likes”, and related blasts. The more you engage your audience in commenting and sharing your social media and content, the better your overall SEO results will be.
Both Google and Bing have shown an increasing interest in the value of social signals, making an overall strategic social media plan an essential part of your marketing landscape. Understanding how and why social signals are so crucial to SEO will assist you in planning your overall SEO tactics.
How Social Signals Can Increase Your Rankings Read the rest of this entry »