Backlinks are merely the markers on the Internet aiming to your site. These pointers are text or graphics that are coded to point to your website as shown by the blue text you see all over on the web. A search engine views these inbound links as being a signal of reputation or value of your website. Google weights that signal as the most significant element in figuring out how your web site should be ranked within its search result pages.
You’ll uncover different sorts of inbound links which have different degrees of “SEO juice” or SEO value. Some inbound links have more juice for your website than others. And while you want the most search engine optimization juice, it will appear suspicious (and could risk a penalty from Google) should your search engine optimization profile not seem natural. Consequently, you want your backlinks of assorted varieties propagated over numerous sites. Read the rest of this entry »
As a rule, people are predictable creatures. Ask a crowd of people to think of a vegetable, and 90% of folks will answer “carrot.” The same is true for when asked about a popular tool (the majority of us, of course, say “hammer.”) This is known as the Prototype Theory, or a “mode of graded categorization in cognitive science, where some members of a category are more central than others,” according to Wikipedia.
What this means to your SEO strategies is simple: understand how people think, and then design and execute sites and content with your audience in mind. If you do this successfully, your customers will be like moths to a flame.
Why SEO Efforts Often Fall Short
Many companies approach the business of search engine rankings by creating websites and marketing campaigns that appeal to what they want, not the customer they are catering to. They then resort to shock and awe when their efforts don’t produce tangible results. Read the rest of this entry »
Blogging has been one of the most useful and efficient tools in creating or developing a brand, an idea, or in fostering a community in today’s fast-paced business environment. Businesses are becoming more and more dependent on technology like social media and Web logging — a term coined in 1997 and has since been indispensable for every successful brand in the market today. It has evolved into different sub-categories like microblogging and has been effectively used even by politicians. Read the rest of this entry »
This a guest post by Alex Wren, video specialist at Bitpod.
Using video as web site content is now commonplace, web site editors understand how to embed video and visitors are happy to play this content. The strategy behind creating video content can also be fairly straightforward, more often that not it is used where video simply makes it easier to understand a concept, this might be in the form of a demonstration or possibly a more personal presentation.
Forward thinking web developers have now started to embrace video on a whole new level, rather than just include video as part of the page content, they produce a page where the main reason is to view the video. A popular way to achieve this is designing a page banner to highlight the video close to the top of the page. Alternatively, advanced designs can integrate the video as part of the page design using a ‘poster image’ (the name for the non playing first frame). This poster image can be part of the overall design allowing for ‘deep’ integration of the video and offering an enhanced interface design. This type of embedding increases the chance of video playback and provides an superior browsing experience. Read the rest of this entry »
Looking at today’s mass media can be a depressing. We live in an age when CNN makes Miley Cyrus’ twerking a cover story. Sites like Buzzfeed flourish by publishing “articles” such as 24 Inspiring Photos of Pigeon Street-Style. On the surface, it appears as though the internet is nothing but a rehashed version of a shallow gossip mag. Read the rest of this entry »
For many, the terms SEO and SEM have become synonymous. On the surface, it’s understandable – search engine optimization and search engine marketing indeed sound like similar strategies. As it turns out, they’re only loosely connected.
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Since the advent of SEO, like any human-created system, many have found it challenging to play by the ethical rules. Thus, “black hat” and “white hat” SEO were born. Black hat refers to shady practices where businesses buy links and engage in bot-scamming techniques, and white hat are all those standardized practices that develop increased rankings the old-fashioned way: by earning it. Read the rest of this entry »
As concern over link exchanges and the methods by which they are being used grows, it is time for every SEO consultant to acknowledge there is a problem.
As a manager in several organizations, I receive my share of irrelevant and sometimes insulting link exchange invitations from organizations that have no relevance to my area of business. Read the rest of this entry »
While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. You may have thought that the better Google gets, the less effect technical problems would have on SEO — I know I did. But in fact, it has been the opposite. It’s not that Google can’t figure out technical SEO problems and work around them — they most certainly can and have done it for years. But it seems that they have decided to force webmasters to clean up their sites now. Read the rest of this entry »
Online marketing, more than most disciplines in any industry, truly feels like it moves at warp speed. No sooner do marketers master the latest tools do they hear from the grapevine that new must-have applications have landed. Some are bona fide game-changers, some just fads that essentially waste our time. Below are a bundle of new technology startups that actually improve our lives as business owners, and appear to have longevity. Spend some time getting to know these new innovations, and you’re likely to find life as an online marketer just got easier. Read the rest of this entry »