Imagine how email marketing could improve your customer communication

What would happen to your profits if you could communicate quickly and cheaply with your customers?
If you could update them with new products and services?
Think how valuable it would be to monitor who reads your newsletters and clicks information links

Email marketing: an introduction
As an important part of any organisation's communications plan, email marketing helps retain customers, keep members informed, increase sales, fill seats, raise brand visibility and grow your business.

Email is faster and more affordable than traditional print mail, and by some measures, it offers the best return on investment of any marketing channel - about £26 per £ spent, according to the Direct Marketing Association.*

But to work, email has to be done well. That means clear, compelling content and a professional, branded email design. It means personalised, relevant campaigns and sophisticated delivery, and it means results that you can easily track and apply to future mailings.

And that's where we come in. With our help, you'll be able to:

Manage your audience... Our audience features help you import, store, manage and grow your permission lists. You can easily organise your recipients into groups, or use our advanced search-and-segment feature to target people based on their interests, their location, their past response and more.

Our flexible signup screens let new people sign up from any spot on your website, and our customisable database lets you gather as much information as you like about your audience and, in turn, lets you communicate with them based on their interests and history. And with our op­tional survey tool, you can also get to know your audience members even better, both individually and as a whole.

Click Here for Email Hints and Tips

Utilise industry best practices... Whether it's following the rules of permission marketing, handling opt-out requests quickly, interpreting bounces or making sure you're sending a well-constructed email every time, we can help make sure you're on board with the latest industry trends and best practices that will increase your delivery rates and improve your results.

Create and send stylish email campaigns... Create stylish email campaigns using our intuitive click-and-build screens, or upload your completed HTML campaigns. Either way, we'll help you prepare and preview your campaigns, proof them for problematic content and send quickly and accurately every time. And your past campaigns are stored for easy access and archiving.

Deliver with success every time... Our world-class delivery network ensures high delivery rates through our personalised send-off, ISP relationships and delivery policies. Our engine handles every aspect of delivery for you, and our industry know-how helps ensure the highest delivery rates possible, every time.

Track your results in real time... You'll see who opened your campaign, clicked on each link, shared your campaign with friends or signed up to get your future emails. You'll find out who bounced (in other words, didn't get your email) and be able to follow up with them. This is part of our real-time response tracking that lets you know just about everything that happens to your campaign, as it happens. And because we store your results over time and display your response history with easy-to-understand interactive charts, you'll be able to learn from past efforts to help your future emails achieve even greater success.

*Direct Marketing Association Response Rate Study, October 2009

Click here to see our Email Features

What makes our email marketing service unique?

While it's difficult to accurately compare every feature and capability across the email marketing spectrum, we can tell you a few reasons why our service stands out from the crowd. Here are five:

The interface
Our intuitive interface makes even the most sophisticated email marketing features easy for anyone to use, saving you time and effort and allowing your non-technical staff members to help you manage your lists, content and account.

The relationship
Whether you're just getting started or you have a question about a campaign or its results along the way, we stay involved to make sure you're getting the most out of your email marketing account.

The custom designs
Whether you're utilising our professional design services or creating your own campaigns in-house, we'll help you create and send great-looking campaigns every time. No pre-fabricated templates here, just professional designs created especially for you.

The flexibility of it all
From signup screens and database fields to campaign templates and content, there's little about our service that can't be customised to suit your particular projects and processes. All you have to do is ask and there's a good chance we'll say yes.

The price
Our start-up and activity prices tend to be lower than those of most comparable services out there, particularly when you factor in our custom designs, extensive features and customer support.

 Call us today to discuss your needs, free of charge and with no obligation.

PS. Techie Corner: Not much to say here. The system we use is specifically designed to be easy to use by even basic computer users.  The type of techies this will appeal to are those who like to track numbers, ie. who opened the email, who opened which link to your website, how many times was the email tweeted etc. Great if you like to measure your ROI.

So call us today to discuss your needs, free of charge and with no obligation.

Click here for Email Hints and Tips

Click here to see our Email Features

Clich here for Email Pricing