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WNW Blog

Archive for the 'Internet Marketing' Category

Everyone Is All A-Twitter About Twitter

I personally have been Tweeting for a few months. But I use the phrase “tweeting for a few months” loosely. I haven’t been all that consistent with it, and I definitely didn’t have a strategy. I just thought it was kind of cool.

Recently I’ve started paying more attention to it for a few reasons; my mother-in-law was at a librarian conference recently and attended a session on Twitter. I got into a conversation with her about it, and then the next day I saw John Reese’s email about Twitter. It seems like there is a lot of twittering about Twitter going on. What is Twitter?

What’s The Point Of Twitter?

Determining the reality of Twitter might be a question best reserved for later, or never. Reality’s difficult enough in the so-called “real” physical world. The trouble with Twitter, like the trouble with many things people will argue about, is a trouble originating with humans, not the thing itself: the need to define a thing.

What is it? What is it used for? What is its potential? What are the limits? Who else is using it and why? What can we learn from it? Should I be using it too? Is it okay if I walk away from it? Do I have to use the word “tweet?”

Get Your Blog Google-Ranked in 30 Days or Less (Part 2)

If you haven’t read Get Your Blog Google-Ranked in 30 Days Or Less, Part 1, you aren’t going to want to miss it. But, here are even more useful suggestions to put your blog on steroids without any blog-roid rage. Please read on.

25. Focus on ranking for three key words or phrases to start. The keywords you select should appear in your HTML title tags and within the site’s content when appropriate. However, watch keyword density levels. Anything above 5% starts to sound like gibberish. 2% to 3% keyword density provides more creative latitude for the content developer, and still lets bots know what the site is about.

Business Networking

Business Networking On The Internet

Networking has long been one of the most valuable and viable tools a marketer or salesman can have. Way before the Internet became such a business powerhouse, marketers built up lists of potential leads and business relationship partners through networking. Even though a lot of businesses have taken their sales efforts online, there are still lessons to be learned from offline business networking.

Industry And Trade Events

Do You Want Your Website To Feature Highly In The Search Engines?

To understand how the search engines work, learn practical Google positioning techniques and develop an action plan to dramatically improve your website’s ranking and visitor numbers, join us at a seminar by Search Engine Optimisation specialists WNW Design.

At our seminars, you will:

• Find out how search engines work
• Discover what can be done to get better search engine rankings
• Identify your target keywords and action phrases
• Learn to avoid Google blacklisting
• Develop an action plan to improve your website results

Social Media Adverising Will Succeed

Despite the fact that social media advertising has yet to hit its stride and is taking some lumps for low click rates when compared to high pageviews, it will succeed. Social media is a different type of advertising platform from information-oriented websites and the two should not be compared.

The top 25 social media networks delivered over 155 million unique visitors in Feb. 2008 with 70 percent coming from MySpace, Facebook and Classmates.com. Add in YouTube and Flickr and you get another 60 million totaling an estimated 215 million humans viewing social media monthly.

The 10 Step Plan To Successful Email Marketing

When website owners and marketers talk about online marketing, they often refer to SEO and PPC. Email marketing can sometimes be overlooked despite being one of the most powerful methods to reach potential customers and to keep existing customers coming back for more. Perhaps a factor in this is that direct email campaigns are commonly associated with spam emails, but careful list management ensures that this need not be a problem.

Images are the Natural Evolution of Search

Over the past couple years it has been impossible to avoid the buzz about images and their increasing role in search; such as universal search which is becoming commonplace among the major search engines. But universal search is only the most prevalent news and only the baby-steps of a new format of search that is about to take over the Internet. Do I have your interest piqued? I will now lay the foundation of my statement to hopefully get you as excited as I am about this unstoppable search evolution.

Ecommerce Marketing - Improve Landing Page Performance

Undertaking any new advertising campaign should also entail the optimization of your landing pages. These pages need to be set up primarily to convert the visitors that your advertising generates. No matter the method of marketing or advertising you use, even offline advertising, you should have a clear understanding of the visitors that it will produce.

- What keywords, if any, led a visitor to your page?
- Are your visitors looking for information or products?
- Where are your visitors likely to be from?

Wake Up Call - People Use The Internet To Shop

Results from a survey conducted by Cambridge-based Internet design and marketing company, Netflare revealed some startling statistics about small businesses and eCommerce.

Stats like:
- 23% of sites hadn’t been updated since their launch leading to inaccurate and obsolete content

- Only 8% even had an eCommerce element to their site

- 25% had no way of tracking online sales

- 38% didn’t have a budget at all for updating their sites
And the survey covered small businesses in 19 different sectors.