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Archive for the 'Podcasting' Category

Podcasting Could Resurrect Employee Comm

By Jason Lee Miller

There were so many concepts, and so much information packed into Shel Holtz’ presentation on using podcasts for internal communication at the Podcast and Portable Media Expo, that we’ll have to save the fanfare and just jump right into it.

Holtz runs Holtz Communication + Technology and his job at the conference was to explain how podcasting can be a great way to really connect with employees.

“Employees who are not engaged can undermine the best communications,” said Holtz. “I’m really discouraged about the state of internal communication and I think technology is to blame. Email and intranets have killed communication.”

Jeff Jarvis Lights Up Syndicate

The Syndicate Conference opened in New York, and Buzzmachine’s Jeff Jarvis provided the opening keynote address with his talk on advertising, syndication, and the challenges of the blogging medium today.

The Syndicate Conference touched off this morning at New York’s Roosevelt Hotel for two days of discussion on RSS feeds, blogs and podcasting as a medium for advertising. WebProNews publisher Rich Ord and managing editor Mike McDonald listened in on the proceedings.

Conference chair Eric Norlin commented “I’m not sure I know what syndication is anymore either. It started as blogs, but now there is a bunch of other stuff,” before introducing Jeff Jarvis for his opening remarks.

Podcasting Choices: Audacity Or Adobe Audition?

By Neville Hobson

When I started podcasting, I used the free cross-platform audio editor Audacity as my application of choice for recording and editing audio.

This is a common route that many people go when they start out podcasting.

Audacity is very good and easy to use. Good enough, in fact, for many people to stick with it. Not just for podcasts, either - it’s good enough to be one’s primary audio editor. And a new version was announced last month with some fixes and new features.

The Power Of Marketing Podcasts

Written By Robert Moment and published in WebProBusiness

If you’ve used the Internet at all this year, you’ve probably heard of podcasting.

It’s the one word that’s almost guaranteed to come up in discussions of small business marketing, and with good reason too: podcasting has become more and more popular over the past 12 months, and is set to become the most powerful marketing tool of the future. But what exactly is it?

What are marketing podcasts?

Using Content Hubs To Promote

Written by David Risley for SiteProNews

We’ve all heard it before: content is king. And it is true. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you’ve already taken a huge step. However, if your website is a business website whose only purpose is to talk about your services, then you really should make an effort to post some content onto your website which is helpful to readers, frëe, and relevant to your services or website. If you do this, your site will attract traffïc from people looking for information, not just to purchase something. And with increased traffïc in general, you will get increased attention. And this increases your statistics.

The Business Case For Podcasting

By Kay Stoner (c) 2005 for SiteProNews

The phenomenon of Podcasting has been getting a lot of press, lately. It seems everytime you turn around, someone else has a new pocast. Should you have one, too? Perhaps. According to Forrester Research, by 2010 podcasting may have as many as 12.3 million listeners. Somebody’s got to create content for all those listeners — maybe you’re one of the “somebody’s”.

Now, you may think Forrester’s numbers are about entertainment podcasts — music, talk, and other audio distractions. What’s the point of *your* business getting into *that* business? Actually, podcasting offers you the opportunïty to do more than entertain. And it’s a lot more powerful than a simple personal online broadcasting platform.

PodCasting 101: Everything You Need to Know to Get Started

PodCasting 101: Everything You Need to Know to Get Started by Merle MCPromotionsPress.com

Everywhere you turn online these days you hear the word “podcast” or “podcasting.” No, it’s not some broadcasting method used by Martians, even though it might sound like it. A Podcast is just an audio file that is syndicated via an RSS feed, that you download and listen to with your computer or a portable device such as an iPod.
What makes it different from an ordinary RSS feed is the audio component included in the “enclosure field.” Think of it as a feed that talks to you.