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Archive for the 'General SEO' Category

The Rhetoric Of SEO

Mary Anne Donovan | Expert Author
WebProNews

Did you know that we have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy? What does this mean? It means that if you rely upon the Internet to conduct your business, the age of putting up a web site and getting instant results are long gone.

Now you must clamor for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on the web. To give you some perspective, Google alone indexes over 7 billion pages. Therefore, to survive means to grab people’s attention and
you do that by using good digital rhetorical skills.

Characteristics of Successful Salespeople

Written by Kelley Robertson for EntireWeb

What separates successful sales people from everyone else? I believe that most successful sales people, in virtually any industry, possess the following characteristics:

1. They are persistent
Selling or running a business for a living requires a tremendous amount of persistence. Obstacles loom in front of us on a regular basis. But it’s what you do when faced with these barriers that will determine your level of success. I believe it was Brian Tracy who once said that a person will face the most challenging obstacle just before they achieve their goal. The most successful people in any industry have learned to face the obstacles that get in their way. They look for new solutions. They are tenacious. They refuse to give up.

W3C Compliance And SEO

Written by Dave Davies for ISEDB.com

From reading the title many of you are probably wondering what W3C compliance has to do with SEO and many more are probably wondering what W3C compliance is at all. Let’s begin by shedding some light on the latter.

What Is W3C Compliance?

Search Engine Marketing Research Findings

Written by Jimsun Lui for EntireWeb

This research attempts to obtain business firms’ views on search engine marketing. It gives valuable implications to both business and search engine marketing firms.

The research collects findings from 121 Hong Kong trading firms involving in foreign trade through telephone interview. Also, a separate focus group was held with 8 marketing managers and 1 search engine optimization (SEO) specialist. We believe the implications also apply to other geographical areas.

We have extracted part of the results to present in this article.

1. Employed SEO service or Exercised SEO Before?

Six Powerful Truths About SEO That You Don’t Know

Written by Jason DeVelvis for SeoNews

Everywhere you turn on the ‘net, you see something about search engine optimization. I’m convinced that 90% of the information about SEO is regurgitated crap. Don’t get me wrong, I’ll be the first to admit that you can’t do anything without a well-optimized web page. If your web page sucks, the search engines will treat it as such. But nöw, search engines have shifted their focus from the web site in question to the page that link to the site.

Why Google Blog Search Matters to Your Business

Written by Tinu AbayomiPaul for SiteProNews

According to Google, Google’s Blog Search is “Google search technology focused on blogs”. It includes search engine results specific to blogs not just in the Blogger.com community, but across the blogosphere at large. You can access it at http://www.blogsearch.google.com.

What the Big Deal Is

A lot of people have probably heard about this extra version of search Google has added and are greeting it with a big yawn, particularly since it’s still in Beta. So what is the big deal, anyway?

Is Google Building An Alternative Internet?

Written by Jim Hedger for SiteProNews

Google is working on its most ambitious project to date, the creation of a global data transfer network that could effectively serve as a private Internet. Since the introduction of AdWords three years ago, Google has become the world’s largest media company and advertising vehicle. It has grown to rival Microsoft in scope and scale. The process has made it a fully globalized corporation.

Using Content Hubs To Promote

Written by David Risley for SiteProNews

We’ve all heard it before: content is king. And it is true. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you’ve already taken a huge step. However, if your website is a business website whose only purpose is to talk about your services, then you really should make an effort to post some content onto your website which is helpful to readers, frëe, and relevant to your services or website. If you do this, your site will attract traffïc from people looking for information, not just to purchase something. And with increased traffïc in general, you will get increased attention. And this increases your statistics.

Yahoo’s Semel Wants British TV

Written by David Utter for WebProNewsUK

‘Be indexed or be forgotten’ seems to have been part of the message delivered by Terry Semel at the UK’s Royal Television Society 2005 convention.

At the RTS convention, an exclusive media event held in Cambridge, Mr. Semel advised executives to crack open the archives, dust off the old programs, and let them be indexed properly by Yahoo’s video search crawler, according to Reuters UK.

Truveo Unveils Video Search Engine

Written by David Utter for WebProBusiness

New approach to video search utilizes “visual crawling” to find video the same way a casual Web surfer would.

Burlingame, CA-based Truveo has announced the debut of its video search engine. The privately held startup says on its web site that its technology will be an improvement over existing video search products.

Video search has been around for a while, with Yahoo, AOL, and Google all making inroads into indexing video content. Truveo describes how it can do a better job with finding and indexing videos online: