As predictable as daylight, AT&T isn’t happy about Google’s plan to bid on the 700MHz wireless spectrum. The telecommunications giant is poised to claw any competition out of the equation, and is hoping its traditional ally, the FCC, will have its back again.

But the nitty gritty of it is, the telecommunications industry is scared to death of Google.

A quick review:

AT&T, Verizon, and others are chomping at the bit to get a hold of the 700 MHz band, soon to be returned to the federal government by broadcast television once regulation takes effect requiring them to go digital. This swath of spectrum is ideal for wireless broadband and mobile phone networks.

Having used a large number of web site visitor trackers over the years, I first approached Google Analytics some time ago, with the somewhat jaded attitude of someone who’s ’seen it all’ or at least ’seen most of it’. What could possibly make this particular utility stand out in such a large crowd of competitors?

But first… What is Google Analytics?

Analytics is Google’s very own visitor tracking utility, allowing webmasters to keep tabs on traffíc to their site, including visitor numbers, traffíc sources, visitor behaviour & trends, times spent on the site and a host of other information gathered via two pieces of JavaScrípt embedded in the source-code.

The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. Google places a premium on relevancy as it endeavors to ensure visitors have a positive experience by getting search results relevant to their search terms. I will outline specific steps an advertiser can take to maximize their landing pages and sponsored advertisement’s effectiveness in their search engine marketing endeavors.

Relevancy with Landing Pages

Anybody who monitors their rankings with the same vigor that we in the SEO community do will have noticed some fairly dramatic shifts in the algorithm starting last Thursday (July 5th) and continuing through the weekend. Many sites are rocketing into the top 10 which, of course, means that many sites are being dropped at the same time. We were fortunate not to have any clients on the losing end of that equation however we have called and emailed the clients who saw sudden jumps into the top positions to warn them that further adjustments are coming. After a weekend of analysis there are some curiosities in the results that simply require further tweaks in the ranking system.

Most webmasters go totally “gaga” for top 10 rankings in Google. And for good reason, Google is the most dominant search engine on the net and will deliver the largest amount of traffíc.
More importantly, those same webmasters will also inform you, getting top 10 rankings in Google often means your site will prove profitable. Mainly because obtaining targeted traffíc is usually your first obstacle in creating a viable online business. In other words, if you get top ten listings in Google for good searchable keywords, it is almost impossible not to earn money.

How To Proceed?

If you run an online website or business you have probably already heard about Google’s Supplemental Index. You may have even heard it being referred to as Google’s Gulag, Google’s Digital Dungeon, or the moniker that seems to have stuck: Google Hell.
Hate it or love it, webmasters are passionate about the big G. There’s no argument on that point for one good reason: Google simply delivers the most search engine traffíc on the web. For any webmaster with at least a few white SEO connected brain cells Google can supply 60% or more of their traffíc.

Three major events took place on, at, or around Google last week any one of which could radically change the company and its relationships with its users, advertisers, and ad delivery partners. Two of the events will have long lasting effects - the first being Google’s look and operation and the second directly affecting the public’s perception of Google as a trustworthy company.

Last week, Google made a startling claim, one that begs explanation even after close examination. Faced with lingering questíons about clíck fraud, Google released a blog post stating actual clíck fraud charges are ridiculously lower than those projected by third party analysts from the search marketing community.

According to Google, actual clíck fraud only accounts for 0.02% of all clíck activity found when Google’s team is asked to audit an advertiser’s account. If correct, Google’s 0.02% assertion places the perceived dollar value of actual clíck fraud in their system somewhere in the range of $2,100,000.

Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top of Google, you will rise to the top of all the other search engines as well). But, before we talk about how Google measures linking, we need to cover some basics.

Your website has gone from being in the Google search results for several years to not even being included in Google’s index.

What happened?

I generally spend a few hours a week taking part in discussions and lending the occasional helping hand at the Google Webmaster Help group, a forum set up to help address the problems and technical queries of frustrated webmasters, designers and SEOs with regards to anything from site verification to indexing & crawling; in fact, just about any Google related issue imaginable.