Google’s Shuman Ghosemajumder, Business Product Manager for Trust & Safety, provided answers for some common questions about click fraud after Google disclosed it was nearing a settlement in a lawsuit filed against it over the problem.

For one thing, Google isn’t going to tell how they detect invalid clicks. Ghosemajumder noted in the Q&A posted at the AdWords blog that a lot of smart people developed the methods and technology used in tracking those down. “Doing so would make it easier for fraudsters to try to defeat our systems,” he said.

By Joel Walsh

How do you grow your search engine traffïc without adding a single new link or making any changes to your existing webpages?
It’s simple. Just add content.

Simply having keyword-optimized pages of content on your site won’t rank you high for competitive search engine keywords – that’s a fact of life. But keyword-optimized content can really bring in the traffïc for low-competition and unique keywords. The low-competition and unique keywords are typically longer multi-word variants of the keyword. For instance, instead of “search engine ranking,” “ranking for search engine traffïc niche keywords.”

Or - Generic vs Specific. Or - Quantity vs Quality.

There is often a misconception with people new to the world of search engine optimisation that you should be aiming to feature for the most generic phrase that garners the largest number of searches for your particular industry.

Although there is some logic to this thinking, nine times out of 10, it is simply not the right approach.

At WNW Design we try to educate our clients as to why it is better to get small numbers of visitors that have searched for more specific phrases, rather than to get a large number of visitors for the most generic phrase.

By Robert Fuess (c) 2006 Spiderweb Logic

Many of you have heard of submitting your website, but what does this really mean? What places should you really submit your website? What about submitting to thousands of search engines and directories through some website promotion service?

Written by Trent Brownrigg and taken from SiteProNews

When talking about search engine rankings many people ask themselves questïons like; how many keywords should I put in my anchor text? What is the keyword density that I should have on the page? Should I use short copy or should I use long copy? Can I use flash or not? How many keywords should I put in my “alt” text? Etc…
A general statement to answer the above questïons is that “magic numbers do not exist.” The most important thing you can understand as a search engine optimization expert is that algorithms change. Just when you think you understand what is going to make you number one for a keyphrase in a search engine, something could easily change, and you might have to spend months or even years trying to figure the new algorithm.

By Jim Hedger (c) 2005, StepForth News Editor, StepForth Placement Inc.

Google has scored a major coup with the release of Google Analytics. In the spirit of helping webmasters and search marketers move site visitors into converted site users, Google is offering its enormously useful site analytics tool, Urchin, frëe of charge under the re-branded name Google Analytics. The software is designed to help webmasters and marketers understand site visitors and their behaviours. Last year, it cost almost $500/mth to subscribe to.
For Google, search is about business and business is about results. Results are measured in many different ways, depending on the goals of those gauging the yardstick. For Google, the yardstick continues to appear infinite, defying common sense, which logically tells us otherwise. The introduction of Google Analytics solidifies Google’s place as the pinnacle of search advertising providers and is likely to convert a lot of webmasters into Google account holders.

Written by Will Moore for EntireWeb

If the current indications are correct we may be looking at the end of reciprocal linking as a method of building rank and link popularity, at least as far as Google is concerned.

The latest ‘Google Dance’, nicknamed ‘Jagger’, has caused major concern by those suffering loss of position on the top ranks of the search engine’s listings. So we decided to take a close look at what is happening and see what we could learn.

Written by Jill Whalen (c) 2005 for SeoNews

Having a website that gets found in Google, Yahoo, and MSN, etc. isn’t hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started:

1. Do not purchase a new domain unless you have to. Due to Google’s aging delay for all new domains (see this forum thread), your best bet is to use an existing domain/website if at all possible. If you’re redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect to wait a good 9-12 months before your site will show up in Google for any keyword phrases that are important to you.

Written by Rob Sullivan for SiteProNews

Sometimes, link building is more than just searching out sites to request links from. Sometimes you have to get creative in how you build links.
In this article, we look at another way of building links that doesn’t really require you to go out and search for relevant sites to request links from.

The web is growing at a phenomenal rate.

Technorati, a popular blog search and syndication site estimates that the blogosphere alone doubles in size every 5 months. As of the end of July 2005, Technorati was tracking over 14.2 million weblogs, and over 1.3 billion links.

Mary Anne Donovan | Expert Author
WebProNews

Did you know that we have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy? What does this mean? It means that if you rely upon the Internet to conduct your business, the age of putting up a web site and getting instant results are long gone.

Now you must clamor for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on the web. To give you some perspective, Google alone indexes over 7 billion pages. Therefore, to survive means to grab people’s attention and
you do that by using good digital rhetorical skills.