Mary Anne Donovan | Expert Author
WebProNews

Did you know that we have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy? What does this mean? It means that if you rely upon the Internet to conduct your business, the age of putting up a web site and getting instant results are long gone.

Now you must clamor for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on the web. To give you some perspective, Google alone indexes over 7 billion pages. Therefore, to survive means to grab people’s attention and
you do that by using good digital rhetorical skills.

Written by Kent Lewis for WebProNews

We all know how popular blogs have become, especially in the past few years. Millions of blogs are being created and read every day. As such, many companies see the potential and are jumping on the bandwagon. Unfortunately, an ill-conceived corporate blog strategy can generate lawsuits, angry customers or employees and a bad brand experience.

Since I first started off in the search engine marketing industry in 1996, I’ve managed an ezine, so I know a little about publishing. Since then, I’ve also consulted with clients on their corporate blogs and newsletter strategies. Based on my experience, I’ve identified 7 key elements to developing a successful corporate blog strategy.

Written by Jim Hedger for WebProNews

Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other.

Why is it then that advertisers from small business to mega-corporation tend to show higher interest in the more expensive and least effective of the two?

Written by Jason DeVelvis for SeoNews

Everywhere you turn on the ‘net, you see something about search engine optimization. I’m convinced that 90% of the information about SEO is regurgitated crap. Don’t get me wrong, I’ll be the first to admit that you can’t do anything without a well-optimized web page. If your web page sucks, the search engines will treat it as such. But nöw, search engines have shifted their focus from the web site in question to the page that link to the site.

Written by Tinu AbayomiPaul for SiteProNews

According to Google, Google’s Blog Search is “Google search technology focused on blogs”. It includes search engine results specific to blogs not just in the Blogger.com community, but across the blogosphere at large. You can access it at http://www.blogsearch.google.com.

What the Big Deal Is

A lot of people have probably heard about this extra version of search Google has added and are greeting it with a big yawn, particularly since it’s still in Beta. So what is the big deal, anyway?

Written by David Risley for SiteProNews

We’ve all heard it before: content is king. And it is true. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you’ve already taken a huge step. However, if your website is a business website whose only purpose is to talk about your services, then you really should make an effort to post some content onto your website which is helpful to readers, frëe, and relevant to your services or website. If you do this, your site will attract traffïc from people looking for information, not just to purchase something. And with increased traffïc in general, you will get increased attention. And this increases your statistics.

This article was written by Jason Lee Miller for WebProNews

Google’s standard rule of not telling anybody anything until its
too late has caused worldwide speculation as to what on Earth they
plan to do with all that new money. A recent New York
invitation-only meeting with Eric Schmidt and Sergey Brin did
little to change that silent trend.

In fact, the information coming out of that meeting isn’t exactly
flowing, leading some to speculation that Schmidt and Brin
exercised some version of the Jedi mind trick.

Written by David Utter for WebProBusiness

New approach to video search utilizes “visual crawling” to find video the same way a casual Web surfer would.

Burlingame, CA-based Truveo has announced the debut of its video search engine. The privately held startup says on its web site that its technology will be an improvement over existing video search products.

Video search has been around for a while, with Yahoo, AOL, and Google all making inroads into indexing video content. Truveo describes how it can do a better job with finding and indexing videos online:

Written by Brad Callen for SiteProNews

Today, I’m going to try something different. I’m going to go out on a limb hëre and make a blind assumption about you.
“You think that the Q-square formula (quality + quantity) of getting inbound links (reciprocal or one-way) is the best way to increase your search engine rankings.”

Just about right, eh? And unless you are a complete newbie to search engine optimization, this is exactly what SEO experts have been telling you time and time and time again. And if there was any doubt that search engines were being spammed, paid links put rest to those fears. The SEO experts make monëy, you get a boost in your rankings, everyone’s happy.

Written by Mike Banks Valentine (c) 2005 for www.sitepronews.com

I am ranked #1 for that silly phrase at Google. So What?

Here’s a secrët. You can be ranked #1 at Google for the phrase “Waterfall Watches” if you put the phrase on your page 4 times and in metatags twice. How do I know that? I did it in 2001 and still rank number one in Google for the phrase in 2005. On another of my sites I rank #1 for the phrase “Screeching Camels” by simply putting it on the page once in a comment about silly SEO guarantees.