Written by Chet Holcomb and published in SiteProNews

Search Engine Optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffïc magnet website. There are a lot of ways, both good and bad, to influence the search engines. Some search engines react to certain strategies better than others. Some even have conflicting strategies that they react to. To document all of these things would require a significant number of pages and research that goes beyond the scope of this article.

Written By Dave Davies and published in SiteProNews.com

Ranking your website highly on one of the “big three” search engines (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on all three. Three engines, three algorithms, three different sets of rules - and yet there are websites out there that have first page rankings across them all – how do they do it?
While all of the major search engines use different algorithms, the end goal of all three is the same: to provide the searcher with the most relevant results available. It is this one common thread that makes it possible for an SEO to rank a website highly across all the major engines. While there are a variety of factors at play and an even wider variation in the weïght each of these factors are given – the possible variations that can produce relevant results are limited.

Written by James Anderson and published in WebProNewsUK

SEO can seem like a long hard slog with little to no reward at times. Your mind often racing, constantly thinking about keyword phrases, H1 tags and links as you lay in bed trying to catch a few winks.

Six months down the line your SEO efforts are nowhere to be seen, not even a trace, except in the redness of what used to be the whites of your eyes. But what if, it didn’t have to be this way. What if, there was a method of seeing results sooner rather than later.

By Fernando Maciá and published in WebProBusiness

Traditional business managers and economic strategists have always had at their disposal a variety of methods for measuring and evaluating the degree of success of business objectives.

For example, an increase in productivity, cost reduction initiatives, meeting certain sales goals, or the impact of an advertising campaign are all objectives that can be methodically measured and directly linked to a quantifiable level of success within a specific timeframe. Then, as businesses successfully accomplish their short-term goals, they are able to establish and pursue mid or longer term initiatives.

Written by Jill Whalen (c) 2005 for SeoNews

Having a website that gets found in Google, Yahoo, and MSN, etc. isn’t hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started:

1. Do not purchase a new domain unless you have to. Due to Google’s aging delay for all new domains (see this forum thread), your best bet is to use an existing domain/website if at all possible. If you’re redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect to wait a good 9-12 months before your site will show up in Google for any keyword phrases that are important to you.

Written by Rob Sullivan for SiteProNews

Sometimes, link building is more than just searching out sites to request links from. Sometimes you have to get creative in how you build links.
In this article, we look at another way of building links that doesn’t really require you to go out and search for relevant sites to request links from.

The web is growing at a phenomenal rate.

Technorati, a popular blog search and syndication site estimates that the blogosphere alone doubles in size every 5 months. As of the end of July 2005, Technorati was tracking over 14.2 million weblogs, and over 1.3 billion links.

Mary Anne Donovan | Expert Author
WebProNews

Did you know that we have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy? What does this mean? It means that if you rely upon the Internet to conduct your business, the age of putting up a web site and getting instant results are long gone.

Now you must clamor for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on the web. To give you some perspective, Google alone indexes over 7 billion pages. Therefore, to survive means to grab people’s attention and
you do that by using good digital rhetorical skills.

Written by Kent Lewis for WebProNews

We all know how popular blogs have become, especially in the past few years. Millions of blogs are being created and read every day. As such, many companies see the potential and are jumping on the bandwagon. Unfortunately, an ill-conceived corporate blog strategy can generate lawsuits, angry customers or employees and a bad brand experience.

Since I first started off in the search engine marketing industry in 1996, I’ve managed an ezine, so I know a little about publishing. Since then, I’ve also consulted with clients on their corporate blogs and newsletter strategies. Based on my experience, I’ve identified 7 key elements to developing a successful corporate blog strategy.

Written by Jim Hedger for WebProNews

Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other.

Why is it then that advertisers from small business to mega-corporation tend to show higher interest in the more expensive and least effective of the two?

Written by Jason DeVelvis for SeoNews

Everywhere you turn on the ‘net, you see something about search engine optimization. I’m convinced that 90% of the information about SEO is regurgitated crap. Don’t get me wrong, I’ll be the first to admit that you can’t do anything without a well-optimized web page. If your web page sucks, the search engines will treat it as such. But nöw, search engines have shifted their focus from the web site in question to the page that link to the site.