In the field of online marketíng, a landing page is the page that appears when a potential customer clicks on an advertisement or a search engine result link. It is sometimes known as a lead capture page and usually displays content that reinforces the message contained in the ad or search snippet.

Types of Landing Pages

There are two main types of landing page:

1) Reference Landing Page

Reference landing pages deliver information relevant to the visitor. This could include text, images, links or other elements not requiring interaction.

2) Transactional Landing Page

There are many companies on the Internet, who are promising that if you give them lots of money, they will assure you top rankings in the search engines. Buyer Beware!!!

Let Me Cut To The Chase

We all want to be on page one of Google’s search engine results (SERPs). After all, the higher our websites rank in Google, the more money we will make. Every single one of us who have built commercial websites are looking to earn revenue and perhaps even to get rich doing whatever it is we do at our websites.

Two of the three big search engines (Google and Yahoo) place a large importance on one way links to determine rankings. Each link to your site is like a vote and the more votes you have, the higher you will rank.
In this article I will be sharing with you some important info on link building and some strategies to help your one way link building.

Before we get started, it’s important to understand the fundamentals…

What triggers popularity with a search engine has always been elusive. You have to change how you market your website and even build it to make search engines rank it on their top page. For someone new on the scene, it can appear to be a daunting task. Here in this article we will look at the latest in SEO and SEM by starting with the site itself.

What’s the big deal about search engine optimization? Isn’t it enough that you’ve put up a website, purchased some Google AdWords, and sent out an email to everyone you know announcing your site? In short, no. There is an art and science to search engine optimization (SEO), and it is critical for web-based businesses to know, understand and utilize if they want to drive quality traffic to their website via the Internet.

With an article title like this, it almost seems like I am playing the fool, by telling you something doesn’t exist and then telling you that I will show you how to beat that thing I said does not exist. Maybe I am the fool, or maybe, I have something valuable to share with you today. You be the judge.
I Don’t Believe In The Google Sandbox, Dragons or Unicorns…

I was browsing the Digital Point forums earlier, when I came across this quote:

Building backlinks is an essential, yet tedious job for most webmasters. Here are a few tools and tips to make that job just a little bit easier…

I am a member of many online forums. Most of these forums have to do with online marketing and site promotion. Recently, I came across a post on Ken Evoy’s SBI forum that truly caught my attention.

It basically described how to use Google Alerts to build your backlinks. Now for those not familiar with Google Alerts a little explanation is probably needed.

Google Alerts

Building backlinks is an essential, yet tedious job for most webmasters. Here are a few tools and tips to make that job just a little bit easier…

I am a member of many online forums. Most of these forums have to do with online marketing and site promotion. Recently, I came across a post on Ken Evoy’s SBI forum that truly caught my attention.

It basically described how to use Google Alerts to build your backlinks. Now for those not familiar with Google Alerts a little explanation is probably needed.

Google Alerts

As well as link building and on-page optimisation, there are some other very important SEO factors which can help your website index and rank in search engine listings. The following techniques are grouped into the category named ‘website optimisation’ and should not be overlooked when preparing an SEO campaign.

Domain Age and Expiration Date

Google and other search engines include many factors within their ranking system. One of these factors is trust rank. Owning a domain that has history improves the trust rank as does registering the domain for a long period of time.

Website History

Here’s an analogy for you. Yesterday, I was working my butt off in the gym on the cardio machines, panting wildly with sweat dripping off me and my face as red as a beet. Not the most attractive sight, but I figure, you’re at the gym to work out right? I might as well “go hard” or “go home”, as they say.