By Ricardo D Argence (c) 2007

So, let’s talk privacy, and then let’s talk about how you haven’t got any. That’s right, if you are surfing the Internet, and you aren’t doing it through some third party proxy server, the sites you surf to can potentially learn everything about you-your habits, your likes and dislikes, your buying preferences and more.

In this way, advertisers can serve up those annoying pop-up ads, spyware can quietly download to your computer in the background and track your every move, government agencies can watch you, and hackers can slither into your hard drive and steal your world.

Sadly, not everyone in the world knows everything about search engine optimization. In fact, very few people know anything about SEO or even what it is. Even fewer know any search offerings that may help your experience as a search engine user, a website navigator, a webmaster or researcher.
I have compiled a líst of free search engine and internet tools handy for everyone to use and improve their experience with some useful resources. Please note that if you are an SEO practitioner, none of these are news to you and you are well aware of these resources. For everyone else, this is a nice little database of handy stuff.

By Kim Roach (c) 2006

Did you know that an ancient Chinese military document unlocks many of the secrets to your online success? This book is called “The Art of War” and was written during the 6th century by Sun Tzu. This famous document is one of the oldest and most famous studies of strategy and has had a huge influence on military planning as well as business tactics.
Sun Tzu wrote about the importance of knowing your competitors before competing. This wisdom is crucial to your online success. Here are some quotes that verify this truth in the art of war as well as business.

By Ross Dunn, CEO, StepForth Search Engine Placement Inc.

Google launched a frëe packaged business solution for enterprises today including online chat, email, calendars, and hostíng. Called “Gmail for Your Domain” (a ghastly name that is only slightly better referred to as “Google Apps” within the actual admin area) this application package will allow a business owner or administrator to create a separate account per employee.
Each Google Apps account comes complete with the following Google applications:

Web analytics is a quantitative indicator of behavior of visitors to a website. Simply explained, web analytics involves identification of visitor, analyzing the reason of visit and tracking his/her movement within your website until the time he/she leaves the website.

In essence therefore, web analytics provides a clear picture of the performance of a website so that the website owner can devise strategies to maximize acceptability of the website.
Web analytics mainly comes in two flavors in terms of collection of visitors’ data. The first concerns collecting data from server logfile, and the second by tagging each webpage with javascript. A third web analytics method is a combination of the two whereby more relevant data can be produced than what is possible with either of the two methods.

Written by Brian Medini and published in SiteProNews

Setting up a wireless router is easy. Essentially you turn your cable or DSL modem off and your wireless router on. Then, you connect the router to the modem with a cable, and turn the modem back on. You are more or less done. The wireless network wizard on your computer will pick up the router and, if your ISP does not have any special requirements, away-you-go, you are on the Internet.
For ease of setup and configuration, manufacturers ship wireless routers with all security disabled. Therein lies the problem. If you do not take any further steps to secure your router, and a surprising number of people don’t, your network will be wide open to all passersby and strangers. It’s like you’ve hung out a sign, “The door is open. Please come in and help yourself.”

Written By Sharon Housley and published in SiteProNews.com

The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Content is truly king, the fresher the content the better the site. What many webmasters fail to realize is that there is an endless supply of content on the web that is freely available to webmasters.
Not only can public domain material be freely used and syndicated on websites, but a number of content publishers provide content in exchange for a link back to their websites. A variety of contents related to the website theme that is integrated into the website will attract the interest of both search engines and web surfers. The key to taking advantage of frëe content is integrating or including content that is directly related to the theme of the website.

Written by Jill Whalen (c) 2005 for SeoNews

Having a website that gets found in Google, Yahoo, and MSN, etc. isn’t hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started:

1. Do not purchase a new domain unless you have to. Due to Google’s aging delay for all new domains (see this forum thread), your best bet is to use an existing domain/website if at all possible. If you’re redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect to wait a good 9-12 months before your site will show up in Google for any keyword phrases that are important to you.

Written by Joel Walsh for SiteProNews

It seems that no sooner do you feel safe turning on your computer than you hear on the news about a new kind of internet security threat. Usually, the security threat is some kind of malware (though the term “security threat” no doubt sells more newspapers).
What is malware? Malware is exactly what its name implies: mal (meaning bad, in the sense of malignant or malicious rather than just poorly done) + ware (short for software). More specifically, malware is software that does not benefit the computer’s owner, and may even harm it, and so is purely parasitic.

By John Stith for WebProBusiness.com

The Nielsen/NetRatings organization, long known and prized for its ratings systems announced a new way to track ratings and figuring in the folks who toss their cookies. They’ve been testing the method in the U.S. and using it in Australia and Italy.

The system incorporates raw visitor numbers mixed with information about cookies tossed from their consumer research panel. The cookie information comes from Site Census.

“This integrated solution is the successful culmination of work we undertook in response to resolving the panel vs. site-centric methodology debate, which often showed data discrepancies,” said Manish Bhatia, senior vice president of product development and measurement science, Nielsen//NetRatings.