By T. O’ Donnell for DevwebproUK

About two years ago, I had a go at commercial web site design. I put a medium-sized ad in a London classified ad paper. Nothing fancy: “Web designer seeks work …” etc. This was expensive, about £500 for a month’s run.

Got a few replies. Lesson number one: advertise where clients of the calibre you want will see it. The clients I got thought £300 was a lot for a web site. They didn’t want to pay web hosting. They wanted a lot of bang for their buck. ‘Mission creep’ was a term I grew to know and loathe.

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools by Tinu AbayomiPaul

In this three part article, you’ll find many tools that any webmaster can use to monitor your site’s search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.

URL Trends

Most of the coverage I’ve seen focuses on the ability of UrlTrends to allow you to “View Any URLs Google PageRank, Alexa Rank, Popular Search Terms and Incoming Links”.

In recent years, website marketers were concerned with increasing ?hits’ and the ?stickiness’ of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a hold over from the paper based businesses of the past, and has proved to not be of much use in the fast moving internet world.

As a result, hits and views are no longer considered useful metrics for evaluating website success. They simply don’t provide the right kind of information needed by online marketers. Now they look at conversions, drop-out rates, return on investment and revenue per visitor.