Due to continued expansion we require a part-time telemarketing person. Duties will involve making appointments for WNW Design. You will also take part in other marketing projects, as required.

Terms:

The rate of pay is £7.00 per hour, plus bonus. Working hours are flexible, Monday to Friday, with 20 days holiday plus normal bank holidays.

Applicants:

With experience of telemarketing or similar, you will be enthusiastic, determined to succeed and have a good sense of humour. Basic computer and Internet user knowledge is important but you will not be required to be technical. Working as part of a small, friendly, client focused team, you will be keen to develop your inter-personal skills and build long-term relationships.

Every web site owner wants to íncrease search engine traffíc. It’s free and the visitor is targeted to your subject matter, product or service. What more could you ask for in search engine traffíc? The downside is that you need to understand search engine ranking methods and that is quite a challenge for many.
The number of opinions and “experts” on ways to íncrease search engine traffíc is overwhelming. And regardless of what anyone might tell you, they’re all guessing. The search engines themselves don’t divulge how their methods work for one simple reason. As soon as anyone figures out the method, there’s a mad rush to implement changes based on the method.

Every website owner wants lots of traffíc directed to their website, but this can sometimes involve spending a lot of time and monëy. Fortunately, most website owners can íncrease their return on ínvestment simply by paying closer attention to their website log files. Most website hostíng companies have special software installed that will process these website log files and display the information in an easy to read format. From this information website owners can get an understanding as to how many people are visiting the website, where the visitors are coming from, where they are entering and exiting the website, the average number of page views per visit, and many more interesting facts. These statistics will allow you to better analyze the effectiveness of promotional campaigns and give you some insight as to how you can tweak your website to íncrease your return on ínvestment.

Goodmail Systems announced last week that four major Internet service providers will be adding CertifiedEmail to their repertoire of email filters. The sweeping partnerships give Goodmail automatic access to some 65 percent of US inboxes.

Microsoft has yet to join the program, a deal that would boost that number to 85 percent. Bulk email senders wanting to bypass the spam filters at Yahoo, AOL, Time Warner Road Runner, Comcast, and Cox, can now do so for a quarter of a cent per email.

Or, as Goodmail competitor and third-party reputation service Habeas’ CEO Des Cahill puts it, at a cost of $2.50 CPM.

Pose whatever theory you like as to why, but an AdWords experiment revealed that people will click on just about anything – even if the ad tells them their computer will be infected with a virus if they do.

Didier Stevens, who works for European IT services firm Contraste Group, conducted a six-month AdWords experiment to see if people would click on an ad with the text “Get infected here!”

And people did, 409 of them to be exact, excluding the bots.

While press release writing is important, press release distribution plays an equally important role in your return on ínvestment (ROI) with this marketing / public relations tool. Because without targeted distribution, many prospects, clients and other interested parties may not even read your latest announcement or hear about it via other channels; TV, radio, print publications, etc.
In order to bring your news to light with more of your targeted audience, try some of these tips for a more successful distribution:

Media Líst Management

It was the famous publicist PJ Barnum who said in 1855 “I do not care what people say about me but get my name right”.

In today’s international marketplace, getting names right is vital.

Marketers and brand managers are becoming more and more concerned that their newly created name will be inappropriate in their target markets.

We’ve all seen middle aged marketing executives embarrass themselves when trying to appear trendy to the youth market but things get even worse when attacking overseas markets.

What many people don’t realize is that innocuous English product names often do not travel well. So called, ‘bad’ names, names which embarrass, offend or are just plain unsuitable, are profligate.

Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top of Google, you will rise to the top of all the other search engines as well). But, before we talk about how Google measures linking, we need to cover some basics.

Many websites currently offer a resource library for visitors - an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something or define a particular aspect of the industry, but they do not usually directly sell the company’s products or services.

By Brandon Cornett (c) 2006

How can you ensure the viability of your SEO program well into the future? How can you reduce the impact of search engine algorithm changes and enjoy long-term visibility and ranking?

The answer to both questíons involves having a well-rounded SEO program.

Website owners who put too much emphasis on a single element of SEO are more vulnerable to changes in search engine algorithms. If you look at the history of search engine optimization, you’ll see a pattern of this: