By Rob Sullivan

Many times, a site gets very large and its ability to rank well in competitive markets decreases in part because of the size of the site. While we in the business know that content is king, more often than not it is a combination of content and effective site structure which will ultimately help your pages rank.
In this article I look at how to most effectively structure your site to take advantage of this.

I read this great article on layering on the SEOmoz Blog and while it does a good job of explaining what content layering is, I feel it could be improved just a little bit.

By Merle MCPromotionsPress.com and published in SiteProNews

So you’ve decided to it’s time to revamp your website’s navigation, or maybe you’re putting together a new site and are trying to decide the best navigational menu to use. Before you choose one type over the other, you’ll want to consider the size of your site and your anticipated growth, as the menu structure you select may have to expand.
There are many types of navigation methods to choose from. You must carefully consider the layout of your site so you can choose the system that will work best. You want to make it easy for your visitors to find their way around and not frustrate them in the process. You need to keep it consistent across all pages of your site, with some standards like the placement of your logo (which is generally in the upper left hand corner of your website) linking back to your home page.

By Alden Smith and published in SiteProNews

To be successful with your online business, whether you are selling your own product, services or are selling for other merchants as an affïliate, you need a Web site that focuses on that subject alone. The site must be easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter.
Having the right tools or product alone will not ensure the success of your website. There are many factors to be considered when designing your site. And unfortunately, most of these are usually ignored by Internet business owners. Below are eight simple steps to enhance your site and make it profitable.

Written by Benjamin Wigoder, published in DevWebPro

Learning to use valid html code is one of those website building techniques you decide to use. It is a big step requiring the use of validators, doctype declarations and often lots of extra work.

But now for the big question: Is it worth all the effort?

Benefits of valid HTML Code

* Valid code renders faster than invalid code!

* Valid code will render better than invalid code!

* Browsers are becoming more standards compliant, and therefore it is important to write valid standards compliant HTML.

* The search engines understand better/prefer standards compliant code!

Written by John Krycek for EntireWeb

Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? Later in this article I’ll show you a real case scenario and the design and SEO approach used.

Thanks to the birth of professional search engine marketers the top ranks are saturated with the pages of companies that can pay for such insight. That said, it’s certainly possible to employ high ranking tactics in your own website. Actually, the most basic tactics can move you up from an 800 position to a 300. However, it’s the top of the scale where efforts seem almost inversely exponential or logarithmic, you put a ton in to see a tiny change in rank.

Written by Jim Hedger for WebProNews

Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other.

Why is it then that advertisers from small business to mega-corporation tend to show higher interest in the more expensive and least effective of the two?

Written by Brad Callen for SiteProNews

Today, I’m going to try something different. I’m going to go out on a limb hëre and make a blind assumption about you.
“You think that the Q-square formula (quality + quantity) of getting inbound links (reciprocal or one-way) is the best way to increase your search engine rankings.”

Just about right, eh? And unless you are a complete newbie to search engine optimization, this is exactly what SEO experts have been telling you time and time and time again. And if there was any doubt that search engines were being spammed, paid links put rest to those fears. The SEO experts make monëy, you get a boost in your rankings, everyone’s happy.

By T. O’ Donnell for DevwebproUK

About two years ago, I had a go at commercial web site design. I put a medium-sized ad in a London classified ad paper. Nothing fancy: “Web designer seeks work …” etc. This was expensive, about £500 for a month’s run.

Got a few replies. Lesson number one: advertise where clients of the calibre you want will see it. The clients I got thought £300 was a lot for a web site. They didn’t want to pay web hosting. They wanted a lot of bang for their buck. ‘Mission creep’ was a term I grew to know and loathe.

by Jan Peterson (c) 2005 from SiteProNews

Does website design make a difference in how long people will visit your website or if they’ll stay and shop? You bet. You’ve seen the websites that scream “bad idea” and you know those folks are losing potential customers to their ineffective website design. Whether you are an internet newbie or an experienced marketer, you should understand that good website design is part of the success equation.
So hëre are my 10 tips on how to create killer website design that will invite potential customers in instead of scare them away.

Designing Your Web Site to Maximize Trafficby Brendon Turner

Designing your site to maximize traff from the search engines is not a difficult task but it does require you to think ahead and plan your SEO strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it. If you already have an existing web site, then you may need to take the time to read up on these SEO strategies and make some changes to incorporate them into your web site.
I will discuss 13 ways in which you can improve on your existing web site or boost a brand new web site into the stratosphere of high rankings. These are NOT SEO tricks but rather tried, tested, ethical and true methods that we know to work effectively. We all know that in reality there are no real SEO tricks. True success is achieved through hard work, research and implementation of a thorough and complete SEO strategy.