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WNW Blog

Archive for the 'Techniques' Category

Optimize Email Deliverability with Best Practice Strategies

As an email marketer you may face email deliverability issues every day. Whether you’re sending a personal email or bulk customer communication, electronic messages are frequently intercepted, filtered, erroneously labeled as spam, bounced or returned to the sender as undeliverable. For routine non-business correspondence, this is simply a minor annoyance and inconvenience. But when your message broadcasts a crisis or emergency, or if it includes time-sensitive account, billing or service information, you could face serious consequences. If you’re a marketer, every undelivered message translates into lost revenue. Luckily, there are ways to improve the odds of delivery and decrease the chance of running into problems in the first place.

6 Steps To Improve Customer Loyalty From Site Visitors

Online shopping has quickly outstretched high street shopping for popularity and overall spend. One of the big advantages that consumers gain is the ability to comparison shop for a better deal. However, for the e-store owner or service provider, this can make it difficult to survive without offering the lowest prices and the greatest deals. Decreasing prices has an obvious effect on your revenue and profit so it is vital that you aim for the right target market and attempt to build customer loyalty.

The Death of Paid Content Has Been Exaggerated!

There is a debate raging on the internet at the moment about whether the move by some of the major national newspapers in the US, away from subscription to a free, advertising driven business model, is a signal that the days of paid content is over.
This debate shows a lack of understanding of content publishing on the web. The reason that the national newspapers are failing in the subscription market is because most of their content is available elsewhere for free. If there is a free alternative, guess what, people will always take the free option.

Cornerstones of an Effective Website

Just about everyone has a website today. Certainly, if you’re in business one way or another, you have a website. And people have different objectives behind their sites. Some are content-driven. Others provide an online service and have sophisticated user interfaces. Others still are designed to entertain and amuse their visitors. But regardless what your website is designed to do, there are a few primary objectives you should keep in mind before you start building.

How to Defend your Website from the Google Duplicate Proxy Exploit

There is a current and active way to knock a website out of Google’s search engine results. It’s simple and effective. This information is already in the public domain and the more people that know about it, the more likelihood there is that Google will do something about it. This article will tell you how it works, how to get a website knocked out of the search engine rankings, but most importantly, how to defend your own website from having it happen to you.

The Increasing Power Of Publicity/Media Exposure

The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first.” Then, silence. “I nevër thought about that,” he sighed. “Frankly, I don’t know much about it.”

Mobile Search: Speaking Truth To Profits

Millions of handsets rest in pockets and purses around the world, and they represent little foldable parts of a multi-billion dollar pie for the search engine market.

Simplicity has been the trait of many successful tech-related services. Google, Digg, Delicious, and Flickr come to mind as examples. Such simplicity will be needed to make mobile search fulfill its promise to consumers and to the companies providing it.

An Opus Research report by Dan Miller and Greg Sterling said that mobile search success will start with a word:
The spoken word is the most natural way to initiate mobile searches – For safety reasons in the short-term, and convenience in the long-term, the seamless integration of a speech-based interface should take hold.

Is Your Business Website Old School - 5 Reasons To Redesign With CSS

By Linda Bustos

Many small business owners have a hard time seeing the value of a website redesign. They believe “if it ain’t broke, don’t fix it.” And this is understandable. Unless you are eating, breathing and sleeping technology and staying up to date with the moving target of Internet business, you’re not likely to know intuitively if your site needs a redesign.
And as a small business owner, you may be concerned about the up-front costs of a website redesign. But once you understand how a redesign can help you drive traffíc to your site, convert more users and even save monëy, you’ll feel more positive about making the ínvestment in your business.

Web Development with SEO in Mind

When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffic will magically pour in. Unfortunately it takes more than that to drive search engine traffic to your site, and even more unfortunately most developers don’t program with SEO in mind, nor do they educate the client about the process involved in gaining traffic from search engines.

7 Characteristics of a Great Webpage

By Titus Hoskins (c) 2006

What makes for a great webpage?
Wouldn’t you like to know the main ingredients for creating a superior webpage? What basic elements you must have if you want a solidly designed webpage? A webpage that will stand out and be noticed by your visitors. One that will keep those visitors returning to your site, again and again. An effective webpage that is 95% better than most of the other pages on the Net.

Follow these simple design features when creating your next webpage and you will have the answer:

1. Good Keywords