Yahoo Makes The Assist, Web 2.0-ifies Results

Just as the commotion died down over Microsoft’s Live Search update, Yahoo comes forward with some thunder of its own, unveiling its new Search Assist feature, an interface also focused more on user intent (the new buzz word in search, apparently), with a healthy dose of user-generated content thrown in for good measure.

Like with Live Search and Google’s Universal Search, Yahoo’s more robust approach to query refinement signals a new era in SEO/SEM; more options in the search results means more opportunities to be discovered.

The Assist