Targeting Through Tagvertising
by Steve Rubel

Tagvertising = Blogging 2.0… Already? As you read this, millions of individuals are working under their own volition to create a new Dewey Decimal System for the internet. In the process — perhaps without even realizing it — they are laying the groundwork for a new contextual online advertising paradigm called “Tagvertising.”

The consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but more importantly also share it with others by filing it under a global taxonomy that they created.

Get Better Search Engine Rankings with RSS
by Satyajeet Hattangadi

RSS is the latest craze in online publishing. But what exactly is RSS?

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

RSS allows publishers to “syndicate” their content through the distribution of lists of hyperlinks.
It has actually been around for a while, but with the advent of sp@m filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.
However, not much attention has been given to the advantages RSS provides for search engine optimization.

The Google Toolbar and SEO
by Alec Duncan, LilEngine.com

The Google Toolbar is a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here’s why…

The Google Toolbar has improved significantly since its introduction and now offers a number of useful features. The main focus of this article, however, is on those that aid in search engine optimization. So without further ado, here’s the Google Toolbar unfolded.
PageRank

Upon installatïon of the full Google toolbar you will notice a small bar near the center that may or may not be partially filled with a green color as displayed in the image below.

Surviving Google’s Aging Delay
By Lawrence Deon

Google has always been the search industry’s innovator and that’s just what Google’s aging delay symbolizes, the evolution of search innovation… yet another significant step forward for Google.
Google’s success as a search engine can undeniably be attributed to its ability to consistently return the most relevant search engine results. That’s what kept the search giant on top of the pack and leading the multi-billion dollar search industry & that’s what’s going to keep them there!

The Cardew Club provides information and news releases on the latest designs from the best artists in the field, information pages, forums, an online shop and much more. For a small membership fee you are connected to the world of Teapottery and given the chance to share your enthusiasm with collectors across the globe.

Cardew Club houses a vast collection of Teapot designs including pots by Paul Cardew, Tony Carter, Gary Seymour and Andy Titcomb, among many others. You can browse these collections on the website and read biographies on the relevant creators to hear their motivations and creative techniques. The online shop gives you the opportunity to shop securely for Teapots by a wide range of designers, including Limited Edition pots that otherwise prove difficult to get hold of.

10 Easy Steps to a User Friendly Website
by Kalena Jordan

As a busy search engine optimization consultant, I don’t have a lot of time to manage my website. But recently I learned the hard way about the fickle nature of website visitors and the damage that having a user-unfriendly site can do to a business. Now I give my website usability much more priority than ever before.

Directories As Link Partners
by Mordechai Chachamu

While traditional directories are edited by humans, search engines are pure computational sites. The billions of pages now held in the search engine databases render human intervention impractical. From the gathering of web pages using robots or crawlers to their indexing of that information and finally the ranking of those pages in the search results, it’s all done by software and computation.

You Had Me at the Search Engine
by Kim Krause

You’ve likely heard of the movie, Jerry Maguire, with its famous line, “You had me at hello.” Jerry Maguire was luckier than web sites we find in search engines. Many web sites don’t attract user devotion at the first word, let alone after scanning the home page.
How many times has this scenario happened to you? You’ve performed a search in a search engine or directory, reviewed the results and found a page description that fits your needs. When you clïck on the page that looks the most promising, you often arrive at the web site’s home page, where one or more things might happen:

For the purposes of demonstrating the html in this post, i have replaced the opening and closing tags with quote marks. When implementing the html be sure to use opening and closing tags instead of those outer quote marks.

Website Backgrounds: 5 Cool Tricks For a Professional Look
by David Leonhardt

Pay Per Click Advertising Can Be Very Risky Business
by Kirk Bannerman

Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren’t really interested in their products or services.

Bogus “visitors” to a pay per click ad represent click fraud. This is a serious scam that threatens the viability of the pay per click advertising business which has become enormously profitable for all of the major search engine operators, namely Google, Yahoo/Overture, and MSN.