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WNW Blog

Archive for August, 2005

Guide To Getting Linked

by Erich Winnecke Jr for EntireWeb

Getting links from other websites pointing to your site can sometimes seem very hard and time consuming. There are several ways to get people interested in your site, you’ve just got to be creative with it and think more in terms of putting yourself in the other webmaster’s shoes- figure out what the advantages are for them to be linked to you!

One thing that you often hear is that to attain a high Page Rank thru Google, (which, let’s face it, is the Big Daddy of Search Engines) that you have to link to other high PR sites. This is not necessarily true. No one is 100% on the relevance of PR rank affecting a link exchange.

Fast & Efficient Web Design

By T. O’ Donnell for DevwebproUK

About two years ago, I had a go at commercial web site design. I put a medium-sized ad in a London classified ad paper. Nothing fancy: “Web designer seeks work …” etc. This was expensive, about £500 for a month’s run.

Got a few replies. Lesson number one: advertise where clients of the calibre you want will see it. The clients I got thought £300 was a lot for a web site. They didn’t want to pay web hosting. They wanted a lot of bang for their buck. ‘Mission creep’ was a term I grew to know and loathe.

The Business Case For Podcasting

By Kay Stoner (c) 2005 for SiteProNews

The phenomenon of Podcasting has been getting a lot of press, lately. It seems everytime you turn around, someone else has a new pocast. Should you have one, too? Perhaps. According to Forrester Research, by 2010 podcasting may have as many as 12.3 million listeners. Somebody’s got to create content for all those listeners — maybe you’re one of the “somebody’s”.

Now, you may think Forrester’s numbers are about entertainment podcasts — music, talk, and other audio distractions. What’s the point of *your* business getting into *that* business? Actually, podcasting offers you the opportunïty to do more than entertain. And it’s a lot more powerful than a simple personal online broadcasting platform.

Replacing AdSense Defaults with Paid Ads

By Bruce Whitehead from SiteProNews

If you use Google’s AdSense program to earn monëy from your website, you could be missing out on additional income by not replacing unpaid PSA ads.
Many online ad programs, including AdSense, will sometimes show default ads, or public service announcement (PSA) ads, when they have no paying ads to show. This can happen for many reasons, especially when their spiders crawl your pages for content.

What many webmasters do not realize, however, is that you can easily replace those unpaid ads and earn bonus revenue from your website. All you need to do is make a simple change to your ad codes.

10 Tips for Killer Website Design

by Jan Peterson (c) 2005 from SiteProNews

Does website design make a difference in how long people will visit your website or if they’ll stay and shop? You bet. You’ve seen the websites that scream “bad idea” and you know those folks are losing potential customers to their ineffective website design. Whether you are an internet newbie or an experienced marketer, you should understand that good website design is part of the success equation.
So hëre are my 10 tips on how to create killer website design that will invite potential customers in instead of scare them away.

Identity Protection is Up to You

by Trevor Bauknight from SiteProNews

Some time ago, Atlanta-based Choicepoint, a giant consumer information clearinghouse revealed that some of the massive amounts of personal data the company stores on virtually every American citizen was compromised. We found out about this because some 30,000 Californians received mail warning them that the personal information in question may have belonged to them. That was the tip of the iceberg.

CMP Media Does Some Light Reading

by David Utter, at WebProBusiness

Our friends at the Jordan, Edmiston Group tell us CMP Media has acquired telecom publisher Light Reading.

Light Reading Inc, which publishes Light Reading, Byte & Switch, Unstrung and Next-Gen Data Center Forum, has been picked up by UK-based United Business Media’s CMP Media subsidiary for $27 million USD cash.

CMP should gain strength in the vertical telecommunications market, and enhance the expansion of the Light Reading portfolio. In a press release, CMP cites Light Reading’s readership at over 400,000 unique visitors monthly.

The Week’s Office Discoveries

Liable as we are here at WNW Design to lapse into techno-inspired moments of office enthusiasm, we thought we’d share some of our recent internet discoveries with you.

SphereXP may turn out to be more aesthetics than practicality, but frankly we don’t care - we want our computers to look like something from a Hollywood movie and we will sacrifice practicality for it. This certainly does the job, itself a beta project still in the processes of creation, which successfully transforms your desktop into a 3D environment. Enabling you to move windows around in that space, organise your icons and swivel your view through 360 degrees, it’s an add-on for XP which no-one here has yet had the stomach to try out. Preferring to back up our data first, we’re playing it safe.

RSS: What’s In A Name?

by David Utter

A bit of a kerfuffle has erupted over Microsoft’s proposed name change to news feeds as handled by the upcoming IE7 web browser.

The specter of Microsoft has appeared over the realm of RSS, its ominous shadow casting a pall upon the world. The Redmondians have deigned to rename RSS feeds at “web feeds.”

Dave Winer, who refined the old Netscape RDF Site Summary protocol into what is now RSS, has found fault with Microsoft’s choice of names. “Like it or not Microsoft, the technology is called RSS. If you try to change that, for whatever reason, you will get routed around,” Mr. Winer posted there.

SEO News Journal - Web Site Marketing - Diffusing The Google Bomb

Tab submits “Each month, or thereabouts, as search positioning changes are noticed as a result of the latest Google algorithm updates, an analysis of what happened occurs. The analysis of the update ensues in many news groups and discussion groups and invariably, there never seem to be many people happy with the updates.