PodCasting 101: Everything You Need to Know to Get Started by Merle MCPromotionsPress.com

Everywhere you turn online these days you hear the word “podcast” or “podcasting.” No, it’s not some broadcasting method used by Martians, even though it might sound like it. A Podcast is just an audio file that is syndicated via an RSS feed, that you download and listen to with your computer or a portable device such as an iPod.
What makes it different from an ordinary RSS feed is the audio component included in the “enclosure field.” Think of it as a feed that talks to you.

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools by Tinu AbayomiPaul

In this three part article, you’ll find many tools that any webmaster can use to monitor your site’s search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.

URL Trends

Most of the coverage I’ve seen focuses on the ability of UrlTrends to allow you to “View Any URLs Google PageRank, Alexa Rank, Popular Search Terms and Incoming Links”.

SEO Content Distribution Linking For Newbies by Joel Walsh

The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start.

Newbie Myth 1: The “Duplicate content penalty.”

Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a “duplicate content penalty.” Why is this concern unjustified?

By Mike MacDonald at WebProNews

One of the final sessions of the day was the “Meet The News Search Engines” and I decided to check out the session. While there weren’t huge numbers of people like at some of the other sessions, the information gave some great insight into how the news gathering aspects of the search engines come together.

The session brought in important players including Neil Budde, General Manager at Yahoo! News, Jim Pitkow, CEO at Moreover, Chris Tolles, VP of Sales and Marketing over at Topix.net and Nathan Stall, Google News Product Manager.

The Fourth Network of Search by David Utter

A party and a keynote figured prominently from Ask Jeeves at Search Engine Strategies 2005 in San Jose.

Mike McDonald of WebProNews is attending SES 2005, and reported on the opening night festivities and Tuesday’s keynote by AskJeeves.com CEO Steve Berkowitz.

After prying himself away from Yahoo’s “Search Night Off” after-party at Great America, Mike hit the Ask Jeeves gathering:

“But followed it was, of course and quite ably I might add, by the Ask Jeeves group. Hot on the heels of their recent IAC news, Jeeves was looking to make some noise. They didn’t have any rides, but they did have the Dan Band; they also had dancing girls in the wall behind the stage. Strong work, Jeeves.”

Is Something Missing From Your Keywords Research? by Serge M Botans

As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one’s site involves the ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach.

Back to Basics in SEO by Shawn Campbell

There has been a lot of talk about Google and MSN’s new algorithms and Yahoo’s search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: Don’t Panic!

If there is one guaranteed constant in this business it is that there will always be changes in the search engines’ rankings. Our job, as search engine marketers, is to stay on top of the changes and to monitor how the change affects our clients’ site’s traff
I am actually excited about any algorithm change, because it means that the search engines should actually get better.

Google’s Good Writing Content Filter by Joel Walsh

The web pages actually at the top of Google have only one thing clearly in common: good writing. Don’t let the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScrﰴ, distract you from the importance of good content.
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world’s wealthiest media company, really only display web pages that meet arcane technical criteria? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point?

Google PageRank Update Analysis by Dave Davies (c) 2005

For those of you not yet aware, Google is currently updating the PageRank they are displaying in their toolbar. Each update causes a stir among the SEO community and webmasters trying to get their websites to the top of the Google Rankings.

What Is PageRank?

Crash Course in Getting a #1 Google Ranking by Jason DeVelvis

First, here’s the rundown of some of the terminology I’m going to use in this article ?
Inbound Links ? Links coming into your site
Outbound Links ? Links leaving your site
Cross Links ? Links that you have “traded” with another site (i.e., they’ve got a link from their site to your and you’ve got a link from your site to theirs)
PR (Page Ranking) ? Google’s measure of how “important” your site is

SEO Is Not Dead