Written by Jim Hedger for WebProNews

Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other.

Why is it then that advertisers from small business to mega-corporation tend to show higher interest in the more expensive and least effective of the two?

Written by Jason DeVelvis for SeoNews

Everywhere you turn on the ‘net, you see something about search engine optimization. I’m convinced that 90% of the information about SEO is regurgitated crap. Don’t get me wrong, I’ll be the first to admit that you can’t do anything without a well-optimized web page. If your web page sucks, the search engines will treat it as such. But nöw, search engines have shifted their focus from the web site in question to the page that link to the site.

Written by Tinu AbayomiPaul for SiteProNews

According to Google, Google’s Blog Search is “Google search technology focused on blogs”. It includes search engine results specific to blogs not just in the Blogger.com community, but across the blogosphere at large. You can access it at http://www.blogsearch.google.com.

What the Big Deal Is

A lot of people have probably heard about this extra version of search Google has added and are greeting it with a big yawn, particularly since it’s still in Beta. So what is the big deal, anyway?

(Written by Herman Drost for SiteProNews)

When visitors arrive at your web site you want them to find the information quickly otherwise they will losë patience and move on. A great way achieve this is to add a search engine or search box to your web site. Since most visitors are already familiar with using search engines such as Google, they can easily use the search feature on your site.

In this article I will discuss:

A. The benefits of adding a search engine
B. Types of search service providers
C. Where to place a search box on your site
D. How does the search engine work

Written by David Utter for WebProNews

Microsoft asked Keynote Systems not to make a survey of search engine users available to the public.

The numbers didn’t look good for the home team in Redmond, the Wall Street Journal reported, and that may have led Microsoft to request the suppression of a search engine study. In the study, MSN Search fell to 5th from 3rd among 2,000 users surveyed in the second quarter of 2005.

Relevance drove the drop, as 27 percent of users found their general search results lacking. 37 percent working with specific geographical locations, ie local search, didn’t find the relevance they wanted, WSJ cites the Keynote survey as reporting.

Written by Jim Hedger for SiteProNews

Google is working on its most ambitious project to date, the creation of a global data transfer network that could effectively serve as a private Internet. Since the introduction of AdWords three years ago, Google has become the world’s largest media company and advertising vehicle. It has grown to rival Microsoft in scope and scale. The process has made it a fully globalized corporation.

Written by Jason Lee Miller for WebProNews

Though copyright law predates the Internet, case law has been established regarding the indexing of copyrighted material, and it has come out in favor of the indexer. Publishers who have issues with Google’s Print for Libraries project may end up with little more than hurt feelings.

Late in 2004, Google made a surprise announcement about an incredibly ambitious project to digitize and index millions of published works, with the aid of Stanford University, the University of Michigan, Harvard University, Oxford University, and the New York Public Library. The project was/is expected to cost upwards of $200 million over at least 10 years.

Written by David Risley for SiteProNews

We’ve all heard it before: content is king. And it is true. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you’ve already taken a huge step. However, if your website is a business website whose only purpose is to talk about your services, then you really should make an effort to post some content onto your website which is helpful to readers, frëe, and relevant to your services or website. If you do this, your site will attract traffïc from people looking for information, not just to purchase something. And with increased traffïc in general, you will get increased attention. And this increases your statistics.

Written by David Utter for WebProNewsUK

‘Be indexed or be forgotten’ seems to have been part of the message delivered by Terry Semel at the UK’s Royal Television Society 2005 convention.

At the RTS convention, an exclusive media event held in Cambridge, Mr. Semel advised executives to crack open the archives, dust off the old programs, and let them be indexed properly by Yahoo’s video search crawler, according to Reuters UK.

This article was written by Jason Lee Miller for WebProNews

Google’s standard rule of not telling anybody anything until its
too late has caused worldwide speculation as to what on Earth they
plan to do with all that new money. A recent New York
invitation-only meeting with Eric Schmidt and Sergey Brin did
little to change that silent trend.

In fact, the information coming out of that meeting isn’t exactly
flowing, leading some to speculation that Schmidt and Brin
exercised some version of the Jedi mind trick.