Sitemap | Text-Only | -A | A | A+ | Accessibility | Recruitment

WNW Blog

Archive for October, 2005

Google Bowling: How Competitors Can Sabotage You

Written by Michael Pedone for WebProNews

Have you heard about the latest “sport” in dirty online business?
It’s called Google Bowling and it represents a gaping flaw in
Google’s system that allows your competitors to sabotage your
site to the point of getting it banned or penalized.

This can’t happen, right? I mean, Google would have us believe
their algorithms are not easily manipulated and that your rankings
are safely under your (and their) control. But in fact there’s a
chink in Google’s armor that can have massive consequences for
any web business unfortunate enough to have aggressive and
unethical competitors.

The Undead Thread

Written by Mike McDonald for WebProNews

People like things to make sense. As a species we tend to find comfort and security in order and the routine. Ironically, (or not) we also have a tendency to be fascinated, if not preoccupied, by the strange and the unknown. We delight in the bizarre and if nothing else, the Internet is chock full of the bizarre. Who cares, you ask? The magic 8 ball says to finish reading this article and ask again later.

New and Improved 10 Tips to the Top

Written by Jill Whalen (c) 2005 for SeoNews

Having a website that gets found in Google, Yahoo, and MSN, etc. isn’t hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started:

1. Do not purchase a new domain unless you have to. Due to Google’s aging delay for all new domains (see this forum thread), your best bet is to use an existing domain/website if at all possible. If you’re redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect to wait a good 9-12 months before your site will show up in Google for any keyword phrases that are important to you.

Using New Content to Build Links

Written by Rob Sullivan for SiteProNews

Sometimes, link building is more than just searching out sites to request links from. Sometimes you have to get creative in how you build links.
In this article, we look at another way of building links that doesn’t really require you to go out and search for relevant sites to request links from.

The web is growing at a phenomenal rate.

Technorati, a popular blog search and syndication site estimates that the blogosphere alone doubles in size every 5 months. As of the end of July 2005, Technorati was tracking over 14.2 million weblogs, and over 1.3 billion links.

The Google Feedback Loop for Quality Traffic

By Silvia Hartman for WebProNews

***For this to work, you need some kind of tracking for your website/web pages that tells you which search engines send people to you for what keyword searches. Now truly, for a website owner there is nothing more fascinating than their own stats, so if you don’t have good tracking software yet, do go out and get some.

There are many versions about, still many free ones available, and please, DO get started with tracking your pages and their performance.***

Now, let’s get started.

New Google PageRank, Blacklinks on Top

Google’s resident rock star, Matt Cutts, has posted that a little Google Dance is underway again. Google probably doesn’t derive any pleasure from sending the ranks of SEO and SEM pros hustling to tweak hundreds of web sites for better placement each time they update the index.
Keeping the index relevant and effective for its search users does mean updates are necessary.

“(W)e are constantly working to improve our algorithms and scoring,” Matt Cutts posted on his blog. If you’re reading this article and wondering who Matt Cutts might be, he was one of Google’s first search advertising engineers.

The Rhetoric Of SEO

Mary Anne Donovan | Expert Author
WebProNews

Did you know that we have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy? What does this mean? It means that if you rely upon the Internet to conduct your business, the age of putting up a web site and getting instant results are long gone.

Now you must clamor for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on the web. To give you some perspective, Google alone indexes over 7 billion pages. Therefore, to survive means to grab people’s attention and
you do that by using good digital rhetorical skills.

Malware: Computing’s Dirty Dozen

Written by Joel Walsh for SiteProNews

It seems that no sooner do you feel safe turning on your computer than you hear on the news about a new kind of internet security threat. Usually, the security threat is some kind of malware (though the term “security threat” no doubt sells more newspapers).
What is malware? Malware is exactly what its name implies: mal (meaning bad, in the sense of malignant or malicious rather than just poorly done) + ware (short for software). More specifically, malware is software that does not benefit the computer’s owner, and may even harm it, and so is purely parasitic.

A Look at Local Search

By Jim Hedger (c) 2005 StepForth News Editor, StepForth Placement Inc.

September has graduated into October and there is simply no more time to whine about a summer spent staring at the screen. Autumn is upon us and the retail world is gearing up for what should be the most wonderful time of the year. Not only is my birthday just two days away, Christmas is coming. With the traditional surge in consumer activity spurred by both events, I am curious about what is happening on the local search front.

SEO - The Joys of Reselling

Written by Jim Hedger for WebProNews

As a facet of the Internet economy, search engine optimization is a specialized service that shares several characteristics with other web-based businesses. While the objects of our labours might be seen and used by millions of unique people in millions of unique places, our workspace consists of a 17″ - 24″ monitor, a miniature window on an exponentially expanding world.

A 24″ portal might seem small by modern building standards but as both Yahoo and Google will tell you, size is not the issue, depth is. That 24 inches represents the largest window of opportunity anyone could ever open.