Oct
12th
2005
Corporate Blogging: Killer App Or Corporate Killer?
Written by Kent Lewis for WebProNews
We all know how popular blogs have become, especially in the past few years. Millions of blogs are being created and read every day. As such, many companies see the potential and are jumping on the bandwagon. Unfortunately, an ill-conceived corporate blog strategy can generate lawsuits, angry customers or employees and a bad brand experience.
Since I first started off in the search engine marketing industry in 1996, I’ve managed an ezine, so I know a little about publishing. Since then, I’ve also consulted with clients on their corporate blogs and newsletter strategies. Based on my experience, I’ve identified 7 key elements to developing a successful corporate blog strategy.







