Microsoft is planning to release an assault on the search advertising industry this coming June, according to the Associated Press. Pulling from the Chinese research leg of the company, the Beast of Redmond aims to add highly targeted and contextual next-generation search marketing technology to its weapons cache to continue its bout against the new nemesis found in Google.
Being in the shadow of another company is certainly not something Microsoft is used to. Sure, Sony gave the software company a proper thumping with PlayStation 2, a hard lesson that propelled an aggressive dropping of Xbox 360 gamer bait in time for Christmas. “In time for the holidays” was a strong left hook to Sony’s chin before the tech giant could throw out the monstrously high-tech PlayStation3. Microsoft is hoping an early attack put a crack in Sony’s glass jaw.