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WNW Blog

Archive for February, 2006

Goodmail Hated by Left & Right

The plans by Yahoo and AOL to utilize the services of email certification firm Goodmail have brought together two bitter political rivals to denounce the service.

RightMarch and MoveOn hold diametrically opposite positions in the political spectrum. To bring these two rival political action committees to a common ground usually requires a staggeringly horrifying event taking place, like the launch of New Coke.

This time, it’s the proposed fees for delivering bulk email to opt-in recipients that MoveOn and RightMarch find difficult to swallow. Computerworld reported how a new coalition sponsored by the Electronic Frontier Foundation will bring the two together along with other interested groups.

How Many Links Do You Need?

By Dan Thies, SEO Research Labs

We all know that link building is an important aspect of SEO. Most of the websites I look at are reasonably well optimized, at least in terms of “on page” factors, but they’re usually in terrible shape when it comes to links – both within the website and within the area of link popularity.
Among my students, one of the most frequently asked questions is “how many links do I need to get my site ranked better?” At SEO Research Labs, this question has been the subject of much study, of course. It’s a simple question, but the answer can be complicated. Fortunately, the answer is usually “a lot less than you think.”

Advertising Like Its 1999

By Mark Daoust

Starting a website used to be relatively easy. Register a domain name, get a virtual hostïng account, setup a basic looking website, then choose from the literally hundreds of marketing agencies that were willing to send traffïc to your site for a relatively small price. A lot has changed since 1999 on the Internet, and maybe nothing so much as the way we market our websites.
Some may be tempted to say that marketing has become easier in today’s Internet. We know more about user’s expectations and are able to better target our ads to users who are interested in our websites. Through programs such as Google Adsense and Yahoo’s Contextual Marketing programs, we can be relatively certain that the clicks for which we pay are from people who are actually interested in our programs (of course there are issues of click fraud, but that is not the focus of this article).

LurvShack Launched

Today WNW Design would like to announce the launch of LurvShack.com - a new and feature-packed dating site.

With a discounted initial signing-up fee of 99p, LurvShack offers a secure and user-friendly site for singles in the UK to find their perfect partner. Upon signing up you set up your profile with information you want to be accessible to others, and can search the database for other users. An email function is built in to the site, along with whispers (an instant form of communication to other online users) and winking (allowing you to indicate attraction with one click of a button).

Website Submission - A SEO Specialist Shares His Secrets

By Robert Fuess (c) 2006 Spiderweb Logic

Many of you have heard of submitting your website, but what does this really mean? What places should you really submit your website? What about submitting to thousands of search engines and directories through some website promotion service?

What Pages To Submit:

At the minimum, you should submit your home page. Many search engines will promise to find and crawl the rest of your website automatically (in their own good time). But if they don’t discourage you from doing so, I would submit several of the important pages in your site. For example, a site map is definitely something I would want to submit, since it should have direct links to the rest of your website.

Content Layering :: Using Site Architecture To Improve SEO

By Rob Sullivan

Many times, a site gets very large and its ability to rank well in competitive markets decreases in part because of the size of the site. While we in the business know that content is king, more often than not it is a combination of content and effective site structure which will ultimately help your pages rank.
In this article I look at how to most effectively structure your site to take advantage of this.

I read this great article on layering on the SEOmoz Blog and while it does a good job of explaining what content layering is, I feel it could be improved just a little bit.

Why Your Website Needs Inbound Links

By Rick Hendershot

Most web-savvy people quickly learn why they need “links” from other sites pointing at theirs. Your inbound links are one of the most important ways of getting yourself known in your field, generating traffïc to your website, and influencing the search engines to notice your site.
“Traffïc” is what linking is all about. Without traffïc your website is useless as a tool for selling your products or communicating your ideas. Getting links from other websites is not the only way to generate traffïc, but it is probably the most important one.

Organic SEO The New Messiah For Webmasters

Organic SEO seems to be the catch phrase of the moment. However, unlike many other linking tactics and strategies, this one actually works.

What is Organic SEO or Organic Search Engine Optimization?

Explained simply, it’s where all your linking structures originates from the content up - in other words, you let all your content created for your sites, blogs and articles do your link building for you.

Actually, the answer is as simple as this article. You’re probably experiencing one of the best examples of Organic SEO right this moment by reading this article. Article marketing is pure Organic SEO. You let your article and your author’s resource box build one-way links from related niche sites to your site.

The Dark Side Of Google A Reason For Concern?

By Christine Stander

The way that search marketers dream up conspiracy theories you’d think that we’re all paranoid with nothing better to do.
Is there a true reason for concern? I think not, but reading other peoples paranoia is always entertaining. We all know search engines are “out to get webmasters”. They have nothing better to do than to think of new ways that will infringe on websites rankings or play hide and seek with site PageRank.

Google is at the forefront of the theorists’ attention. And it’s not very hard to see why.

How To :: Effective Link Building through Link Baiting

By Rob Sullivan (c) 2006

There is a tactic out there embraced by bloggers but rarely used by typical websites. It is called Link Baiting.
In this article I explain what link baiting is and how everyone, not just bloggers, can use it to build quality links.

This is a topic that’s been around for a while but I don’t think a lot of people know what it is, or how to use it to their advantage.

I think the name “Link Baiting” could be considered a black hat technique which is why most people wouldn’t consider it as a legitïmate organic tactic.