By Bill Platt (c) 2006 the Phantom Writers

With the creation of the Overture and Google Adwords systems, many webmasters believed they had finally hit the mother load. It was no longer necessary for small online businesses to invest large amounts of monëy into Search Engine Optimization (SEO) services to gain high search rankings in the natural search results.
Even webmasters committed to SEO campaigns began to realize its fleeting nature. Given frequent search engine algorithm changes, optimizing a website was no guarantëe that in 6 months or less it wouldn’t be back to square one and page twenty of the search results.

WNW Design are pleased to announce the launch of Lyme Boats Boating Centre website, with information on used and new boats for sale. Lyme Boats offer sports, cruising and fishing boats, with engine repair, security systems and recommendations for haulage and insurance companies.

Lyme Boats are dedicated to their customer service, and you can find a contact page on their site with details of how to get in touch if you’d like to discuss your requirements with their team.

Visit Lyme Boats website here: http://www.lymeboats.co.uk

The click-to-play video advertisements go on sale beginning today, and will be available to advertisers in the US, Canada, and Japan at launch. Visitors to sites in Google’s network of AdWords publishers will have complete control over the video ad experience…

…Google’s AdWords team announced in its blog. Only a static image will be loaded upon reaching a page containing a video ad.

Once started, users can advance the video, pause it, and adjust the volume of the playback. As with other Google ad formats, users can click through it to the advertiser’s website.

With the recent explosion in the availability of website domain name suffixes (such as .eu, .ws, .cc and so on) it’s never been easier to grab a domain name that is directly related to the subject matter of your site.

For example, if your site were to be about Persian Cats, you would probably want to use a domain name including the phrase “persiancat”. Unfortunately, however, persiancat.com is no longer available. Nor is persiancat.net, .org, .biz or any of the other top level domain name suffixes.

As I write, persiancat.ws IS still available, so you could buy that name if you wanted to.

On page factors - Is your website search engine friendly?

So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimisation pitfalls when designing your site?

Understanding what works for the search engines and what doesn’t when it comes to the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective.

Here we highlight common mistakes that could affect your ranking on Google and other search engines.

The Syndicate Conference opened in New York, and Buzzmachine’s Jeff Jarvis provided the opening keynote address with his talk on advertising, syndication, and the challenges of the blogging medium today.

The Syndicate Conference touched off this morning at New York’s Roosevelt Hotel for two days of discussion on RSS feeds, blogs and podcasting as a medium for advertising. WebProNews publisher Rich Ord and managing editor Mike McDonald listened in on the proceedings.

Conference chair Eric Norlin commented “I’m not sure I know what syndication is anymore either. It started as blogs, but now there is a bunch of other stuff,” before introducing Jeff Jarvis for his opening remarks.

By Mark Daoust

How do you hide a tree? Put it in a forest.
This is what many authors have effectively done when they suggest that you should use articles to promote your website. The technique that these authors suggest can be summarized as follows: write something you know about, add your resource box, submit your article to tens of thousands of frëe reprint directories and distribution groups, and wait for publishers to pick up your article.

But this is entirely the wrong method.

Recently WNW Design were pleased to launch the Annex website, providing information on the companies services in the South West of England. Annex provides effective support to businesses through on-house training and advice.

Annex can help your business make the best of the resources at their disposal, and utilise the skills and knowledge of staff to increase productivity, morale and company success. Their business solutions include consultancy, tailored training programmes, personal mentoring and advice for the Investors In People Award.

You can find more information on the new website, with contact details should you wish to get in touch with Annex.

By Matthew Coers

What is a Google Sitemap?

A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google’s mind - and it can tell you a lot about what Google thinks of your website!

Why Should You Use Google Sitemaps?

Written by David Utter

Google’s CEO Eric Schmidt told media attendees at Press Day that search is the inevitable outcome of what is and will happen on the Internet.

The Internet has started a new phase, according to Schmidt, and Google is ready to lead the way to it. “We’ve organized Google to be the systematic innovator of scale,” he said. “Virtually all of the interesting information businesses have can live on this platform.”

Schmidt made the argument for search as the “inevitable outcome” of all that happens online. “As the web gets bigger you need search as a tool to get thru this,” he said. “Web growth has turned out to be faster that Moore’s Law.”