May
8th
2006
Ballmer Emphasizes RSS Importance
Internet Explorer 7 and the Windows Vista operating system will support RSS, and Microsoft CEO Steve Ballmer thinks RSS feeds will grow in importance to Internet users.
At Microsoft’s seventh annual MSN Strategic Account Summit, Ballmer offered remarks during his “Digital Marketing Outlook: The Future Is Now” speech to attendees. The CEO hit on a variety of topics during his talk, from gaming to communication to interactivity.
He did take a couple of minutes to talk about the Internet, and Microsoft’s technologies related to RSS feeds. While feedreading has been more embraced by those who work and use technology very frequently in their lives, Microsoft should be the engine to drive RSS to greater adoption.







