By Ross Dunn, CEO, StepForth Search Engine Placement Inc.

Google launched a frëe packaged business solution for enterprises today including online chat, email, calendars, and hostíng. Called “Gmail for Your Domain” (a ghastly name that is only slightly better referred to as “Google Apps” within the actual admin area) this application package will allow a business owner or administrator to create a separate account per employee.
Each Google Apps account comes complete with the following Google applications:

Have you ever tried to read your local newspaper online? How about the New York Times or the Wall Street Journal? It just isn’t the same. Do you know why? Because articles meant for print don’t translate well to the web, and the rules that apply to writing content for the internet are different than those for print. What constitutes quality content offline does not necessarily constitute quality content online.

How the web is different:

By Mark Daoust (c) 2006

Google is all about trust. Who knows, maybe they were in a bad relationship, but if you want to rank well with Google, you need to be trustworthy. And let me make the bold assumption that you are currently not trustworthy (most sites are not – especially new sites).
So how do you get Google to trust you? The most obvious answer, and most commonly quoted answer, is to get inbound links from trustworthy sites. Any webmaster who has been around the block a couple of times knows that this is a bit of a catch-22. Sites that are high in Google’s trust typically do not just hand out links to small startups – those go to sites that are already established.

Web analytics is a quantitative indicator of behavior of visitors to a website. Simply explained, web analytics involves identification of visitor, analyzing the reason of visit and tracking his/her movement within your website until the time he/she leaves the website.

In essence therefore, web analytics provides a clear picture of the performance of a website so that the website owner can devise strategies to maximize acceptability of the website.
Web analytics mainly comes in two flavors in terms of collection of visitors’ data. The first concerns collecting data from server logfile, and the second by tagging each webpage with javascript. A third web analytics method is a combination of the two whereby more relevant data can be produced than what is possible with either of the two methods.

By Kim Roach (c) 2006

Search engine marketing has come a long ways since its early days of pioneering entrepreneurs. This was made evident at the recent Search Engine Strategies conference in San Jose.
You can see the changes on the faces of representatives from Google, Yahoo, Microsoft, and Fortune 100 companies. You can hear the changes when talking to the swarms of SEM consultants, agencies, and software vendors. Indeed, if there was any one place where you could feel the excitement of the SEO industry, it would be at Search Engine Strategies.
The growth of this conference alone indicates the maturing of an exciting industry. This year’s conference hosted over 4,000 attendees.

By Karon Thackston (c) 2006, All Rights Reserved

Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. But oftentimes, once an automated process is in place, trouble spots pop up. This is sometimes the case when looking at the copywriting aspect of Google’s dynamic keyword insertion tool.

In case you’re unfamiliar with dynamic keyword insertion (DKI), it’s a feature of Google’s AdWords program. It is often used for large campaigns in order to automatically insert the keyword into the headline of an ad. Truly, it’s a lifesaver for many pay-per-click (PPC) ad managers who have to stay on top of thousands of ads every day. It’s all done with a simple syntax command: {keyword:_______}.

Targeting your key demographic online is getting harder and harder. While new portals that offer information to niche markets spring up like summer weeds, it is hard to decipher the legitimacy of not only their readership, but the depth and significance of their content, the source of their traffic, and the accuracy of their traffic reporting. The reasons for this lie in not only the increasing popularity of the internet for all ages, but the costs and low expected results now associated with “targeted” marketing campaigns.

By James Opiko (c) 2006

Google currently is reported to have indexed 8 billion pages and counting. Google utilizes an array of bots A.K.A. spiders or crawlers.

Among the specialized bots Google uses include: The web spider Googlebot, the Adsense spider MediaBot, the image spider ImageBot, the AdWords spider AdsBot, the RSS feed spider FeedFetcher-Google, and Googlebot-Mobile spider for mobile devices. MSN & Yahoo, the other two of the ‘big three’ have their own proprietary versions of spiders.

Why is it important for an Internet Marketer to know how spiders crawl your website?

By Kim Roach (c) 2006

RSS is changing the way we consume information online. Instead of being overloaded with mounds of information in our inbox, we can pick and choose exactly which content providers we want to hear from.
On the other side of the story are the publishers. Not only is RSS changing the way visitors view information, but it is also opening up vast opportunities for publishers wanting to syndicate their content across the Internet.

Search engine optimization is all about taking your site to the top of search engine rankings. Everyone wants and has an online site about any goods or service they are offering. If you want to sell something to the public, you must have a website. Everybody is busy these days, and consequently does not have the time to actually go to stores to check out and buy any goods that they need. The internet has become the market place to sell anything. Quick and easy accessibility is what people look for in the internet. Internet is the best source for you to sell your goods and services.