WNW Design is pleased to announce the launch this month of AACE Repairs Ltd’s new website. AACE Repairs Ltd cover the south-west of England area, with a range of services available to the industrial and commercial catering sector.

Offering an emergency appliance breakdown service, AACE Repairs Ltd can respond rapidly to requests for repair on commercial catering equipment and industrial appliances. They also offer maintenance and checkups.

With sourcing for used and new catering equipment, installation services and fitting, AACE Repairs Ltd can also equip your business with any equipment you might need. Visit their new webpage to read more about the commercial catering equipment repair and maintenance services they offer.

SEO is becoming increasingly important to all who look to do business and use the Internet as a marketing tool. It is the path in which your market finds your offering. It has become almost a necessity for businesses to incorporate SEO in to their marketing plan. Many companies struggle with the decision on whether to hire a firm or conduct their SEO in-house. Unfortunately many companies lack the knowledge about SEO and assume it will be cheaper for them in the long run to hire someone “in-house”.

Recently, the Washington Post received a letter, on paper, hand-addressed, and in the mail, from Google attorneys asking the newspaper to avoid using Google as a verb. Perhaps paper makes a demand seem more serious than email. The Post responded, only slightly mocking in tone, snickering at the legal use of the word “hottie.”

From the article:

Appropriate: He ego-surfs on the Google search engine to see if he’s listed in the results.

Inappropriate: He googles himself.

But this one’s our favorite:

Appropriate: I ran a Google search to check out that guy from the party.

Making sure that your websites are fully crawlable is a key component for any search strategy, especially if you want your sites to rank well for multiple related keyword phrases or different products.

One of the ways that you can insure that a search engine spider crawls your site deeply is to provide it a road map of your site. This road map, called a “site map” is a very simple page (from a design standpoint) that only serves one purpose from a search engine optimizers point of view, to get those interior pages into a search engine’s index.

Many SEOs quickly learn why they need a linking strategy. They know now that links from other web sites pointing at theirs are improving their page ranking. Let’s see how links generate traffic.

Inbound links are an important way to increase the page rank, to be known in your field, to generate traffic to the website. This is the most important method to generate traffic, to have more visitors, potential clients or website services’ users.

Without traffic, a website is almost useless. Its role can be only a name on a business card or a place to find a products or services list or email addresses.

Search Engine Rankings. Everyone wants to be number one, and there are millions of web sites out there. So how do you become number one and stay there consistently? Consistently is the key word here. Sure, you may apply the newest, best trick in the book today, but when someone else comes out with a better one tomorrow, you will be scrambling to get to the top again.

By Kim Roach (c) 2006

According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The Internet is quickly becoming the preferred news source over television, magazines, and trade publications.
News web sites like Yahoo News, Google News and MSNBC Searchbot receive millíons of visitors every day. If fact, Yahoo News ranks ahead of MSNBC.com and even CNN.com, while Google News ranks ahead of USAToday.com and the NYTimes.com.

By Ross Dunn

Over the years we have answered many a phone call where a prospective client is frustrated with the poor performance of their website(s).

Obviously the business profile for each website is unique, but common to many of conversations is the following scenario that we would like to share with you. For the purpose of this example we will use a site owner by the name of Sam.

The question from Sam (the caller):