By Jerry Bader (c) 2006

1. Limited Screen Real Estate
Computer screens have increased in size over the years but website designers still have to deal with the problem of how to get all a client’s information presented ‘above the fold’ so visitors don’t have to scroll too much.

It’s hard enough to get prospects to read anything, let alone copy that drones on. This problem isn’t being helped by SEO tacticians promoting inflated text presentations often amounting to exercises in key-phrase diarrhea.

An appealing design will pull people into your web site, but it’s the content that will make them stick and become buyers. In other words: Pictures tell, but words sell. That’s why your content is one of the most important elements of your web site.

Outlining a clear strategy for your content is the initial step to creating effective content for your web site. First, identify what you want to accomplish, what information it will include and how the content will be organized.

By Kim Roach (c) 2006

Every time a visitor comes to your site, they take a particular path. Their eyes move in quick motion, hopping from one hotspot to the next. If you don’t know how your visitors are traveling, your conversion rates will suffer dramatically. Fortunately, there is a company who has performed in-depth testing for you, revealing the common behaviors of people viewing web pages.

The company is known as Eyetrack and they began studying online behavior in 1999. Because of these studies they have been able to help web masters to improve their site designs, headlines, font sizes, navigation, article formats, and even their ads.

It is interesting to think that out of the numerous ways in which business owners can advertise their products and services, many of them neglect to place their company’s URL in the very advertising they are already paying for.

Sometimes simply placing their website URL in their paid advertising is not that obvious. Here are 10 not-always-so-obvious ways to promote your Web site.

The Japanese testing of AdWords on mobiles proved successful enough that Google has quietly debuted the service in the US. Do a mobile search using Google and something completely unexpected may appear.

Google has now brought AdWords to mobiles, a move that increases the number of potential outlets for their advertising inventory.

A report on RCRNews.com discussed the change to AdWords that now allows clients to place their ads on wireless devices:

“The Internet giant quietly launched the offering that allows AdWords customers to place marketing messages-including clickable links-in listings retrieved through Google’s mobile search service.

By Kim Roach (c) 2006

Online advertising is exploding. By 2007, online advertising spending is expected to reach over 20 billion. With such growth, a multitude of opportunities have opened up for the online marketer. Unfortunately, not all of these are worth your time or your ínvestment. That’s why I would like to show you some of the untapped advertising hot spots that are currently available to you.
As an online entrepreneur, it’s not enough to have a great website with quality information. You must also position yourself in front of a qualified audience of people who are hungry for what you have to offer.

Correctly choosing the keywords that your website wishes to compete on is the single most important aspect of a search engine optimization campaign. Proper keyword selection can provide your business with an extremely solid foundation to build.

However, the opposite can be said for websites that make mistakes at this point. If your website dives straight into a competitive keyword selection there is a good chance of drowning in the oblivion of search engine results. Choosing keywords for your website requires a fine balance of research and modesty.

By Jerry Bader

How good is your website? Does it do its job? Is it effective? These are all good questíons that every business owner and marketing manager needs to ask him or herself. The website has become an essential tool for business. We all know we have to have a website, but are we using this venue to its greatest advantage?
Most people responsible for their company’s websites have stats packages and counters to tell them how many hits, how many unique visitors, where they are coming from, what their IP addresses are, what browser they’re using, and of course the all important monitor resolution. So what! Who cares? The real question is do we have an effective website?