Do you have a brand new site? How long will you have to wait before it appears on search engines? The truth is, that it could be several months. If you do nothing, it could be years. We offer a couple of suggestions for getting you started on launch day.

By Jerry Bader (c) 2006

Narrowcast Communication-On-Demand Websites

The next generation of websites will have a vastly different way of communicating information to their visitors. Websites will evolve into true communication platforms that will take advantage of the Web’s multimedia capabilities and the Internet’s broadband penetration.

The new website model will have the look, feel, and sound of your very own narrow-cast communication channel complete with audio and video programming and on-site personalities that will present and guide audiences through the maze of content. But unlike television, this humanized Web-experience will allow site visitors to make their own programming choices; audiences will be able to experience the content they want, when they want and in the format of their choice: audio and video, or text and graphics.

By Kim Roach (c) 2006

You’ve heard the stories. Clíck fraud has run rampant on Google, Yahoo, and MSN. This is evidenced by the numerous law suits that have been filed.
One of the most notable cases occurred this year when Google settled their own clíck fraud case to the tune of 90 million dollars. In fact, Google and Yahoo have each settled a class action lawsuit filed by marketers.

Clíck Fraud - What It Is

So, what is clíck fraud and how does it occur? Wikipedia provides us with a definition:

By Jon Rognerud

Abstract: The latest frontier in search engine technology is social search. Born out of the social networking boom, social search will attempt to humanize search results thereby providing users with consumer driven answers to their queries. Considering that 50% of queries go unanswered, social search could be the biggest breakthrough since page ranking.
As search giants, Google, Yahoo and MSN continue their fierce battle to become king of the search engines, internet marketers are faced with increasing challenges to dominate in the rankings. As algorithms and methodologies change, savvy entrepreneurs and Madison Avenue continue their heated battle for a coveted Top 10 spot in search engine rankings.

By Brandon Cornett (c) 2006

How can you ensure the viability of your SEO program well into the future? How can you reduce the impact of search engine algorithm changes and enjoy long-term visibility and ranking?

The answer to both questíons involves having a well-rounded SEO program.

Website owners who put too much emphasis on a single element of SEO are more vulnerable to changes in search engine algorithms. If you look at the history of search engine optimization, you’ll see a pattern of this:

By Jason Lee Miller

There were so many concepts, and so much information packed into Shel Holtz’ presentation on using podcasts for internal communication at the Podcast and Portable Media Expo, that we’ll have to save the fanfare and just jump right into it.

Holtz runs Holtz Communication + Technology and his job at the conference was to explain how podcasting can be a great way to really connect with employees.

“Employees who are not engaged can undermine the best communications,” said Holtz. “I’m really discouraged about the state of internal communication and I think technology is to blame. Email and intranets have killed communication.”

By Titus Hoskins (c) 2006

Google has become the dominant search engine on the Internet. It would be hard to imagine a web without Google. For that matter, it would now be hard to imagine a world without Google. As frightening as that may seem to many people, it is none the less true.
For better or worse, Google has permeated into almost every aspect of our everyday life. Being Googled is now a common expression and an act carried out by millíons of users around the world each day. New Google products and services are coming on stream at a frightening pace, further increasing Google’s impact on our lives.

AdWords Seminars for Success will be presented in six cities during Google’s first round of introducing these one-day training courses aimed at informing entrepreneurs on the benefits of AdWords and its potential rewards.

The jaded observer might be deluded into believing Google gets so much attention, it could not possibly need to go out and promote itself, and certainly not in an offline manner. That is what Google plans to do with the AdWords Seminars, coming soon to four more cities: Chicago, New York City, Miami, and Boston (sessions in Los Angeles and San Mateo were held in late September.)

By Cpxclick.com

Many website owners and SEOs (search engine optimizers) believe that trading links is the most effective way to build the hundreds of links necessary for good search-engine ranking. But there’s another way to build links that deserves your attention: content distribution. A time-honored way of getting one-way inbound links to your website is to distribute content, usually articles, for other websites to publish in exchange for a backlink. Most often, the backlink is included in an “author’s resource box,” which is a brief “about the author” paragraph promoting the author’s site.

They are actually more like guidelines, really, but the blogger behind 33rockers did a nice job of assembling Ten Commandments of web design for new and experienced webmasters alike.

The notes on the 33rockers blog by Karthik Kastury suggest an approach that advocates of agile computing should recognize. The tips focus on quickly and effectively placing information in front of the visitor regardless of the visitor’s browser and computer.

Kastury goes with the Ten Commandments theme in titling each section of the post, and it’s a lot more fun to read if you say it to yourself in a powerful Charlton Heston voice.