Taking Advantage of The Experience Factor

We read the newspaper, we watch television, and we listen to the radio, but we experience the Web; this is what makes ‘The Website’ one of the most powerful marketing tools available to today’s marketing executives. Unfortunately conventional wisdom has stifled the ‘experience factor’ on most website presentations.

Traditional circulation based advertising biases and pitch-mandated direct mail practices from metric-minded agencies have limited businesses’ ability to take advantage of the Web’s capacity to provide a more active, creative, and penetrating sensory experience aimed at furthering marketing objectives.

WNW Design recently launched Gun-Point Limited, specialists in pointing and repointing services for all kinds of brickword and mortar. Utilising a unique mechanical ‘gun’ system for their repointing, Gun-Point offer highly trained professionals and a network of trusted partners. Their website includes pages for lisencees across the country, meaning customers are guaranteed to find someone nearby for their building requirements.

The website also includes information on the process, and an embedded video on the homepage shows visitors the benefits of the gun-pointing system. Visit Gun-Point’s webpage here: http://www.gunpointlimited.co.uk

WNW Design are proud to announce the launch of VBI Lighting’s website, making their unique road-safety device available for purchase online. VBI stands for Vehicle Brake Indicator, and describes the LED progressive light bar that acts as a high-level third brake light, and warns cars behind when you brake.

But instead of just activating when your brakes are pressed, the VBI uses your cars inertia to indicate the speed at which your car is braking, lighting up progressively along the bar depending on the speed and extremity of the brake.

By Kim Roach (c) 2006

Over 1 million people have traded in their real lives to explore an online world known as Second Life.
Second Life is a 3-D virtual world built entirely by its residents. This new world was released in 2003, before blogs and user-generated content hit the mainstream. Needless to say, Second Life was way ahead of its time.

However, Second Life still shows a very close resemblance to real life. Within the buzzing online world, people are buying houses, buying clothes (one of Second Life’s hottest industries), throwing parties, going to concerts, and taking their own pictures, and even opening up their own businesses.

By Donovan Baldwin

Search engine optimization is primarily about getting your website tuned up to optimum effectiveness as far as search engines are concerned. However, the intent is to get a good search engine placement so that more humans will be exposed to the “opportunity” to visit your website. If done properly, the steps you take to optimize your website for search engines can also often be used to optimize your site to get website traffíc. After all, it accomplishes little to get a good ranking by a search engine and yet be passed over by the human viewing the search engine results.

When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffic will magically pour in. Unfortunately it takes more than that to drive search engine traffic to your site, and even more unfortunately most developers don’t program with SEO in mind, nor do they educate the client about the process involved in gaining traffic from search engines.

I now propose to go right out on a limb and say that design has very little to do with search engine optimisation. This is a sweeping generalisation, I admit, and one to which my designer friends will take instant umbrage. But it is true to all intents and purposes. Design can certainly assist in achieving good optimisation. By that I mean it will assist if it doesn’t hinder the process with acres of code that the robots need to wade through in order to find the potatoes and gravy. Or if the navigation throughout the site is logical and easy to achieve. Or if the pages are designed to load quickly.

By Michael Cordova

A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.
We provide this landing page quick reference so you can pull it out every time you are creating a persuasive landing page. It is divided into 4 sections and is intended to be an all-inclusive tip sheet.

Every business out there is competing hard with others offering like products or services, thanks to the way the world has opened up and provided consumers with access to many different resources. Thanks to the pay-per-click marketing strategy found across the internet, someone requiring a service in Canada can easily hire a business in Florida or a product manufactured in Colorado can reach an end user in Australia. This is great, because the opportunities for higher sales and income are vast, compared to previous decades where your business was only locally known or only popular in the surrounding cities.

I received such a great response to my piece on search engine optimization on this site recently, that I thought it might be a good idea to take things a stage further - and a bit deeper.

The Title meta tag:

To start with, let’s take a look at your website’s Title meta tag (you can find yours by opening your site, clicking View, then Source - the meta tags are placed between the HEAD delineations). The Title is one of the most important tags insofar as search engine listings are concerned. This is the one that appears as the first line of your listing. As such, it should contain the keywords and key phrases that people would key into a search engine in order to find your products and services.