By Kim Roach (c) 2006

Many webmasters are not using their websites’ traffíc to full potential. The Web is full of wasted advertising space. Chances are that even your website has some virtual wasteland. These are areas that often go unnoticed by even the most experienced marketers, resulting in the loss of thousands of dollars of potential revenue.
Below, four of the most underused online real estate spots are discussed as well as how you can reclaim these areas while maximizing your profíts.

1. 404 Error Pages

The dreaded 404 page is something that almost everyone has encountered in their online journeys. The most common reasons for landing on a 404 page include:

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As a webmaster it’s important to gain the trust of your visitors as soon as they arrive at your web site. In this post I’m going to share my top 10 tips to help gain your visitors trust.

1. Have a contact phone number on your web site. Even though most visitors will never actually call you, displaying your phone number gives them peace of mind knowing that if they ever do have a problem you’re only a phone call away.