Your link profile is potentially the most powerful aspect of your SEO efforts, especially in the eyes of Google. Quality counts over quantity, but it is important to get a good list of well-balanced links pointing to your site. Diversification really is the key. Try not to concentrate all of your efforts on gaining links from one source, and similarly try not to gain them using a single method. A number of tactics should be avoided wherever possible because they either offer you no benefit whatsoever or your page may be penalized.

Promoting your internet business can be a tough task. The costs of traditional advertising are prohibitive. It can cost as much as $50,000 to run a print advertisement in a prominent publication. It can cost much more than that to produce and run a TV commercial, especially if the commercial airs during peak viewing hours. Online marketing is a problem too, because it is extremely difficult and takes a long time to climb to the top of the search engine rankings.

By Jerry Bader

In The Beginning There Was Marketing

Anyone in business who has any interest in using the Web to further his or her business is well aware of “search engine optimization.” Not a day goes by that my email in-box isn’t loaded with information on how to get the best search engine results, and not a week goes by that a client or potential client doesn’t request that their website be not just search friendly but search engine fanatical.

By Scott Van Achte, Senior SEO,
StepForth Search Engine Placement Inc.

The search engine world nevër rests. As online marketing professionals discover new ways to obtain top rankings the algorithms evolve right along side. There are two primary reasons behind the updating of ranking algorithms. To increase the quality and relevancy of the results, and to decrease the many pages of online sp@m.
As the algorithms are updated, new ways to affect the results are discovered, and the algorithm must then be again adjusted. This is a cycle that has been around since the early days of search, and one that won’t be going away any time soon. A lot has changed over the years, and the future is sure to also deliver its plethora of surprises, but there are three main factors that will always have some level of impact on your search results.

By Adam McFarland of iPrioritize

When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffíc will magically pour in. Unfortunately it takes more than that to drive search engine traffíc to your site, and even more unfortunately most developers don’t program with SEO in mind, nor do they educate the client about the process involved in gaining traffíc from search engines.

By Jason Lee Miller

As if it needed it, the online world just got another acronym: SMO. Not to be confused with EMO, or the Yiddish pejorative schmo, SMO stands for Social Media Optimization, as introduced to the attendants of the Search Engine Strategies Conference in Chicago.

Similar to SEO, SMO applies link and traffic building concepts to the online social networking scene - except with a little more PR built in. At the end of the day, it’s not just about traffic, it’s about branding and consumer associations.

Simply: they see you, they like you, they trust you, they buy what you’re selling.

When beginning a Search Engine Optimization campaign, there are a few basic steps that every SEO knows to take before they begin. The first is always to build a keyword list of which there are varying methods of doing so. The right methods will aid you in creating and supporting a site-wide SEO strategy. The wrong methods will run you in circles, wondering what went wrong.

It is the intent of this article to teach an effective method of keyword selection that will enable you to land more keywords on the first page with less work.

Getting Started: Know the Site

When beginning a Search Engine Optimization campaign, there are a few basic steps that every SEO knows to take before they begin. The first is always to build a keyword list of which there are varying methods of doing so. The right methods will aid you in creating and supporting a site-wide SEO strategy. The wrong methods will run you in circles, wondering what went wrong.

It is the intent of this article to teach an effective method of keyword selection that will enable you to land more keywords on the first page with less work.

Getting Started: Know the Site

Whether you have outsourced your SEO campaign or are performing it in-house, here is a quick list on how to lose ROI and create diminishing returns for your business. Why 13? Well, because that’s your lucky number!

1. Make and upload site changes using old un-optimized backup files rather than the more recent optimized page files. And forget to tell your SEO you have done so.

2. Upload a malformed robots.txt file that tells the search engines that all your pages are disallowed from being spidered and indexed.

3. Require visitors to login personal information before viewing your site.

Do you want to get your site from page five to page one in Google? Here are a few tips to boost you on your way.

1. Clean Up Your HTML.

Keep a beady eye on Dreamweaver and avoid CMS software.

What, Dreamweaver, beloved program of pro webmasters everywhere?

Yes!

Dreamweaver adds lots of extra blank space to HTML code, and breaks lines. This is especially irritating in meta tags. Use EditPad’s ‘Find and Replace’ function to get rid of newlines and double blank spaces in your pages.