By BizAtomic

If you want to get serious about driving more traffíc to your website and improving your search engine rankings you need to develop a linking strategy. There are three primary linking strategies:

1. Reciprocal Linking
2. Purchasing text links
3. Employing a link finding service

This month’s issue of BizAtomic Advisor focuses on Reciprocal Linking – How it can help. When a trusted site links to yours, people follow that recommendation.

Reciprocal link means your website links to another website and that website links back to you. Search engines use link popularity to rank websites. Exchanging reciprocal links with other sites will build a great link directory that will motivate visitors to bookmark your website to get access to your link directory.

By Jim Hedger

The casket was all but closed on the venerable Open Directory Project (ODP, or dmoz.org ). A December 16 blog post by an ODP founder, Rich Skrenta, “DMOZ had 9 lives. Used up yet?” , suggested that the directory at DMOZ is now, like Marley’s ghost, deader than a doornail. DMOZ was down and, for over a month and a half, it looked like it was down for the count.
In reality, DMOZ is not dead though the rumours of its demise were not exactly exaggerated either. Because this six-week unscheduled outage followed several years of consumer dissatisfaction, lagging editorial energy, and layoffs at AOL, many made the logical assumption that the plug had been pulled.

We have all heard the term content-rich, but what does content rich really mean?

Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry.

How to Make Your Website Content Rich

I am about to hand you the most worthwhile website writing tip ever devised. It is so simple, yet so effective, that from now on your website copywriting will shine forth like a good deed in a naughty world. But, first, a short preamble.

As I bounce around the Internet, I see that many so-called copywriting gurus are adamant that copywriting for websites is completely different from copywriting for press ads, brochures and the like. They also go on to say that there exists some kind of secret website writing cornucopia, the location of which is known to only a few, but the key to which can be yours if you subscribe to their website copywriting course.

By Jim Hedger (c) 2007

Welcome to the first edition of 2007. This is going to be a fast paced and exciting year for those of us who work the web for a living. We will see tremendous change and innovation, much of which is already in full swing. Among the most crucial changes we anticipate in 2007 is the maturation of the online news media. We see these changes happening throughout the space as new layouts, formats, authors and ideas are incorporated into our daily reading, listening or viewing rituals. As the online world becomes more complicated, the business of providing honest news and opinion becomes more important.

Indexing has always been considered a highly targeted science. Enter a search query into Google search and the pages that are displayed are generally optimized towards that exact word or term. However, in their continual battle to server the most relevant but most natural pages with genuinely useful information Google has injected latent semantic indexing (LSI) into its algorithms.

What Is LSI?

LSI is a unique indexing method that potentially takes Google search one step closer to becoming human in its way of thinking. If we were to manually search through web pages to find information related to a given search term we would be likely to generate our own results based on the theme of the site, rather than whether a word exists or doesn’t exist on the page.