By Rok Hrastnik

While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel íncrease their online salës.
If you’re new to the world of RSS — RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites and the search engines. It helps you improve your content delivery, as well as íncrease your online traffíc and reach, and even conduct business intelligence more easily.

By Jim Hedger (c) 2007

The problem might have been that Jeffrey had heard the same set of questíons once too often or it could just be the night noises one hears when traveling in strange cities. It could have been an undigested slice of deep-dish pizza from the evening before or a phantom blues-riff floating in his head. Whatever it was, it was 4AM on the morning of the last day of the Chicago Search Engine Strategies conference and Jeffrey K. Rohrs was wide awake.

By Bill Platt (c) 2006-2007 Links And Traffíc

It is Google’s fault actually. No one can be blamed for this matter more than Google itself.
Google came up with a brilliant plan for determining the best web pages to show in their search engine results. And then without telling us the intimate details of their plan, they told us about part of their algorithm by explaining the importance of inbound links — the Google PageRank (PR) system — in their calculations.

Google itself planted the seeds of its own future headaches. Nobody did it to them; they did it themselves.

When you walk into a sporting goods store, does the salesperson immediately assume that you play hockey? Of course not. In fact, he’d probably never make a sale if he greeted every customer with “Hi! We’ve got some great ice skates in just your size. Would you like to see a pair?”

On the other hand, the one-size-fits-all sales pitch — “Hello, may I help you?” — doesn’t exactly entice shoppers to break out the old wallet either.

Internet marketing involves more than getting traffic to your site. Sometimes the smallest things can have the biggest impact. The following five actions you can take to improve your Internet marketing and Web site are simple and often over looked when creating or marketing a site.

1) Create a unique 404 error page.

What is a 404 error page? It’s the page you see when someone clicks on a broken link or a page that has been renamed. When that happens the site visitor will see a standard page that simply tells you the page is no longer available. It has no thrills, no other links, no branding and above all, very little helpful information.

While just about everyone agrees that informed key phrase selection is at the core of effective SEO (search engine optimization), many are surprised to find out that the self-same information also guides them to writing more effective sales copy.

How does researching key phrases help the quality of your sales copy? Because, by selecting the correct key phrases and building your copy around them, you’ll be answering the questions that are being asked by your potential customers.

To understand what I mean, think of why people use search engines in the first place - they’re looking for information and/or considering buying something. Every search has, at its core, a request or a question.

A woman switches on a tiny wireless chip that has been surgically implanted behind her ear, which then synchs up with the Web wherever she is in the world. The simple thought of logging on to the Internet triggers the system to turn on and connect to the Web. She could be on a bus or at the beach and from all outward appearances she’s just staring off into space. But she sees a three dimensional artificial world before her that she can manipulate any way she chooses by mere thought alone.

By Gary Hughes

You’ve worked hard to design and develop a website that will promote your products and services to the world. You’ve spent hundreds, maybe thousands, of dollars to get your site online. But where are the visitors? I mean, you’ve always heard, “If you build it, they will come.”

Why Aren’t Customers Lining Up To buy?

That’s the largest problem faced by small businesses attempting to do business on the internet. Largër companies have the resources to pay for traffíc. They can advertise on the busiest sites on the net to attract potential customers. They can promote their sites through multiple channels including radio, television, and event sponsorships.

By Jerry Bader (c) 2007

Maybe you own your own business, or perhaps you’re a critical cog in the corporate machinery responsible for marketing your company, brand, product or service. If that describes you, here’s eighteen things you need to know about Web-marketing but were afraid to believe.

1. Time To Be Heard
Your mother told you ‘children should be seen and not heard,’ but you’re not a kid anymore. So why are you listening to all those guys telling you not to use audio on your website. If you want to deliver a lot of content that people will remember, try letting your website do the talking.

This article aims to provide readers with an overview of the very basics of information retrieval. Understanding these principles can help you to optimise your website content for the search engines and also help you to analyse search engine algorithm changes. However, the details in this article are not intended to describe how modern search engines work, as they use many additional factors, including link analysis.

Information retrieval (IR) is the science of searching for documents / within documents. Information retrieval techniques form some of the most fundamental elements of web search engine technology. This article will discuss information retrieval in the context of search engines.