By Jerry Bader (c) 2007

Every business needs to do everything it can to stand out from the crowd, to differentiate itself from the competition. This is a major challenge for companies that sell substantially the same thing as their competitors.
The average business does not have the resources of a multinational corporation that often uses its substantial marketing muscle to buy market share or to drive competition out of the marketplace. Big business also uses its deep pockets to flood various media with advertising, making them a pervasive presence.

Ten years may not seem like a long time, but at the pace of change in business, it sometimes feels like a lifetime.

For example: When Outsource Marketing first launched in 1997, outsourcing was not some trendy term for staffing CSRs and software programmers in India. It would be eight years before Tom Friedman’s The World Is Flat was published and introduced people to the notion that the global economy had arrived.

Marketing has changed even more dramatically during the past 10 years than any other similar period in the past. Why? Technology and its incredible impact on how we access and process information.

By Titus Hoskins (c) 2007

In order to create a successful website you must have traffíc or visitors to your site. Without traffíc your perfect site is useless; it might as well not even exist.
Moreover, because traffíc is an essential element of any successful site, many novice webmasters make the mistake of believing all traffíc is created equal.

Huge mistake.

By Titus Hoskins (c) 2007

As a full-time online marketer and webmaster I try to keep my eyes peeled to what is happening with the search engines. These complex creatures control the Internet. They truly are the heart, soul and brains of the web.
Unfortunately, they also control the faith of many struggling webmasters who are clawing their way to the top of SERPs in organic search. Being listed on these first page results for your chosen keyword phrases is the ultimate goal and it is often the determining factor in the success of your site.

I’ve looked at a lot of websites over the years and helped a lot of clients, and I’ve yet to meet anyone who is totally committed to making their site as successful as it could be.

This is particularly true when it comes to search engine optimization. Most online businesses make a half-hearted attempt to get better search engine rankings, but rarely implement anymore than one or two things that could really help make their site a success.

Which of the following does your website have?

1. Unique Page Titles.

Marketing is what we do that puts us in a position to make a sale. Good marketing makes selling easier. Bad marketing may make selling impossible.

We market to strangers so some of them will raise their hand with at least potential interest in what we have on offer.

We market to our clients and customers in order to move them up to the next level of products or services.

Most of us put a lot of time, money, and effort into marketing. For must of us it is the key activity we use to differentiate ourselves from our competitors.

One of my clients recently asked me the following question…

“So I have the new prospects and I send them ‘Good to meet you’ cards. In three months I send them another card … then what? How do I develop and build relationships with busy interior designers so they’ll think of me for decorative painting?”

Building Relationships Takes Dedication and Frequency

In marketing, it’s all about frequency. Sending out a “good to meet you card” is great, but waiting three months is way too long. By that time, your prospect has probably already forgotten about you.

The 3-10x Rule

By Lisa Barone, Bruce Clay, Inc.

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may nevër find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can’t afford to do that.
The keyword research process can be broken down into the following phases:

There’s a lot more to search engine marketing than examining the pros and cons of all the hot new Google AdWords services.

True, that’s often the most fun and interesting part, which explains why that’s what you read about if you follow online marketing news and blogs. But just as every trial lawyer has a support team of associates and paralegals burning the midnight oil, every successful SEM campaign must a team of experienced production specialists and coordinators that make it happen.

WNW Design is proud to announce the launch of Denleys Agricultural Parts website, at www.agricultural-parts.co.uk.

Denleys offer a wide range of modern agricultural vehicle parts, spares, oils and accessories, with a range including makes such as John Deere and Massey Ferguson.
They also provide parts and spares for vintage machinery such as tractors, and can provide fitting oils for these machines. Based in Devon but happy to deliver anywhere, visit their website for more information: Denleys Agricultural Parts & Spares.