With a widget you can place the current information from your blogs and or/websites on other webpages, and your personal pages on social networks like myspace, ning.com and your private clubs. This is not only fun and informative, but an excellent promotional tool.

What is a widget? According to Wikipedia a “web widget is anything that can be embedded within a page of HTML, i.e. a web page. A widget adds some content to that page that is not static. Generally widgets are third party originated… Widgets are also known as modules, snippets, and plug-ins. Widgets can be written in HTML, but also in javascrípt, flash and other scripting languages…”

One of the keys to obtaining top rankings, or ANY rankings for that matter is making sure that the search engines can properly spider and index your site. This means doing whatever you can to make sure the search engines are able to reach each page of your site as easily as possible.
When I talk to my clients about spiderability, I’m generally referring to two things…

1) Are all the links in the site true hyperlinks that can be picked up properly by the search engines.
2) Are all the pages within the site reachable within 2-3 clicks from the homepage.

If you run an online website or business you have probably already heard about Google’s Supplemental Index. You may have even heard it being referred to as Google’s Gulag, Google’s Digital Dungeon, or the moniker that seems to have stuck: Google Hell.
Hate it or love it, webmasters are passionate about the big G. There’s no argument on that point for one good reason: Google simply delivers the most search engine traffíc on the web. For any webmaster with at least a few white SEO connected brain cells Google can supply 60% or more of their traffíc.

Three major events took place on, at, or around Google last week any one of which could radically change the company and its relationships with its users, advertisers, and ad delivery partners. Two of the events will have long lasting effects - the first being Google’s look and operation and the second directly affecting the public’s perception of Google as a trustworthy company.

Pose whatever theory you like as to why, but an AdWords experiment revealed that people will click on just about anything – even if the ad tells them their computer will be infected with a virus if they do.

Didier Stevens, who works for European IT services firm Contraste Group, conducted a six-month AdWords experiment to see if people would click on an ad with the text “Get infected here!”

And people did, 409 of them to be exact, excluding the bots.

Introduction

You need copy for your landing page but you’re not sure where to start. First let’s clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as:

Signing up for a newsletter or filling out a förm
Buying a product
Reading informational pieces

Millions of handsets rest in pockets and purses around the world, and they represent little foldable parts of a multi-billion dollar pie for the search engine market.

Simplicity has been the trait of many successful tech-related services. Google, Digg, Delicious, and Flickr come to mind as examples. Such simplicity will be needed to make mobile search fulfill its promise to consumers and to the companies providing it.

An Opus Research report by Dan Miller and Greg Sterling said that mobile search success will start with a word:
The spoken word is the most natural way to initiate mobile searches – For safety reasons in the short-term, and convenience in the long-term, the seamless integration of a speech-based interface should take hold.

Many webmasters who have been following the discussions about Google’s dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies. In this article, I will seek to answer many of the questíons people have on this topic.
There are two kinds of links that you can pay to have made for you: rented or paid links, and permanent links.

Introduction To Paid Links, Or More Accurately Rented Links

With Rented links, you can generally make your purchase decision based on the PageRank of a page.

Paul Steinbrueck, CEO of OurChurch.com, was pretty jazzed about his AIDS Clickathon idea - like a walkathon, except people click and sponsors donate to a home for orphaned African Children - and he thought it was the perfect basis for a viral Internet campaign.
——————————————————————————–
Editor’s Note: There’s been a lot of hype around viral marketing, but it is one of those concepts that is difficult to execute. It’s bipolar, even, down in the depths or high as a kite. We’re looking for a robust discussion about effective techniques, what to avoid, and whether some topics are too heavy to float. Let us know what you think at WebProWorld, or in the comments section.

Within the e-commerce sphere, the “mind games” between site owners and search engine designers have focused on search engine optimization (SEO). After all, you can’t make a sale if visitors aren’t reaching your site. However, as the web marketplace grows exponentially more competitive, attention among webmasters and site owners has turned to conversion optimization — converting site visitors to buyers.

Conversion optimization has nothing to do with SEO. SEO is designed for spiders and bots. Conversion optimization is based on two factors only: the needs and motivations of human site visitors and persuasive site content and design to encourage humans to make a purchase or perform some other action. Any other considerations are sub-sets of these two factors in conversion optimization strategies.