Tweaking: The Hidden Marketing Secret

Wonder why some people get better marketing results than others? It’s because they tweak.

One rarely discussed marketing secret (except amongst rabid direct marketers or online marketers), is the arcane art of tweaking. Tweaking your marketing is literally the key to getting more response to any marketing activity you attempt.
The Science of Tweaking

Tweaking is what scientists do. They test something using an experiment. They get a certain result. Then they change a measurable variable and see what new result they get. They keep at this until they get the desired result (or not).