Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines - results that were comprised of nothing but other websites. However, in the middle of May 2007, Google began rolling out its new “Universal Search,” something it had been working on behind the scenes for several years. This new search option may have long-term repercussions for every search engine optimization company in the industry if it is something that is preferred by the public at large and if it becomes the standard going forward.
What Is Universal Search?

The world of social networking is changing, but don’t worry, it’s not permanent. It’s more of a tide than anything that reaches and recedes from all things. MySpace is changing, Facebook is catching, and Friendster is resurrected.

Like Internet dating in its infancy, social networks have graduated from something for the kids (with dating, it was the geeks) to a normalized part of society. Critics had similar concerns about Rock N Roll in its day, and short skirts, and tie-dye, and jazz and dancing.

Every web site owner wants to íncrease search engine traffíc. It’s free and the visitor is targeted to your subject matter, product or service. What more could you ask for in search engine traffíc? The downside is that you need to understand search engine ranking methods and that is quite a challenge for many.
The number of opinions and “experts” on ways to íncrease search engine traffíc is overwhelming. And regardless of what anyone might tell you, they’re all guessing. The search engines themselves don’t divulge how their methods work for one simple reason. As soon as anyone figures out the method, there’s a mad rush to implement changes based on the method.

Introduction
Before you even think about opening Dreamweaver or your favourite html editor and start designing your site there are a few things I believe you need to do first. I am going to describe how to íncrease your work flow and give you some general tips and tricks that will speed up the design of your website project and help to get it showing up in search engines quicker. In future articles I will be going into greater detail of some of the topics I describe here. Now let’s get started.
Purchasing and Optimizing Your Domain Name
The first thing you need to consider is your domain name. I suggest that you don’t just use your company name, i.e. if your company makes tartan paint and your company name is “Hamish Paints” don’t go for the obvious choice of hamishpaints.com. I would try and come up with a keyword rich domain name. Some search engine optimizers (SEO) would say that having keywords in your domain name doesn’t make any difference to your listings but I disagree. Google will highlight your keywords in the search engine results page (SERPS), which leads me to believe that keywords do hold some weíght, and besides it will make it clearer to the searcher what your site is all about.

Every website owner wants lots of traffíc directed to their website, but this can sometimes involve spending a lot of time and monëy. Fortunately, most website owners can íncrease their return on ínvestment simply by paying closer attention to their website log files. Most website hostíng companies have special software installed that will process these website log files and display the information in an easy to read format. From this information website owners can get an understanding as to how many people are visiting the website, where the visitors are coming from, where they are entering and exiting the website, the average number of page views per visit, and many more interesting facts. These statistics will allow you to better analyze the effectiveness of promotional campaigns and give you some insight as to how you can tweak your website to íncrease your return on ínvestment.

Introduction
Where do you rank on the World Wide Web? It’s not enough to have a website; you have to get ranked on the first page to get noticed. Otherwise, holding your position at number 28,432 on Google isn’t going to do you much good. Chëck out some easy ways to improve your page rank and get yourself noticed.

Search Engine Optimization

Search engine optimization (SEO) ensures that your website copy is written and structured in a way that improves chances that your website will be found when someone performs a search. For example, if your company sells insurance, you’d use words or phrases such as life insurance, insurance quote, insurance agent, or home insurance.

The eBay Developers Conference in Boston offers up some juicy tidbits for online retailers, from forthcoming third-party applications and research tools to ways to hire certified developers to create widgets for your website.

eBay founder Pierre Omidyar kicked off the festivities at “Coffee Talk,” an early morning discussion of what eBay means to life, the Universe and everything. Pierre waxed philosophical about eBay’s contribution to business, and about human nature.

We imagine nobody told Pierre that might be a bit deep first thing in the morning before the caffeine has had a chance to set in. But it’s interesting nonetheless – and apropos that the founder is that enamored with his own creation.

A lot of website owners are upset or puzzled when their website’s Google PageRank goes down or does not rise. Is it worth losing any sleep over changes in that green line and number that appear in a Google tool bar at the top of your browser? I think that excessive worry or thought about PageRank is not constructive, and it is better to put it all in perspective by taking a rational look at what PageRank is and what it is not.

In baseball, it’s said that you know an umpire is top-notch when you nevër notice his presence. If he’s doing his job, he won’t call attention to himself in any way. It’s much the same for the writer of a press release. When the recipient of a release focuses only on its content — and not on its creation — the writer has succeeded. With that in mind, here’s The 10 Commandments of Press Releases:

1. Thou Shalt Be Professional.
No goofy fonts, rainbow paper or silly gimmicks. Even lighthearted press releases represent a communication between one professional and another.

The term Web 2.0 has come to dramatically increased usage over the past few years. Many people have since begun to appropriate this hot new buzzword for their own websites while others are not quite so eager to embrace this new concept, considering it little more than an inappropriately named web-marketing gimmick. It has clearly polarized the web into two opposing camps, of adherents on the one hand and skeptics on the other. Yet in spite of all this - or perhaps because of this - there is still plenty of confusion and controversy surrounding Web 2.0. What is it exactly? And are the changes to the way the Internet has come to be used in recent years really significant enough to warrant this name?