OK so you’ve read or heard enough to make you concerned about clíck fraud. In a 2006 survey of 1,400 search marketers in the U.S under 50% of the group had plans to monitor clíck fraud across their campaign in the coming 6 months (MarketingSherpa) so by creating an action plan now you will already be in the minority of mindful and risk conscious PPC marketers. Your PPC clíck fraud action plan will be tailored to your own campaign budget and your analysis of the risk level involved. Here’s a guideline.

Allocate a Budget

WNW Design is proud to launch Haven Investments, with a full redesign of their website and a Search Engine Optimisation package put into action.

Haven Investments offer commercial and industrial property development through the South West of England, along with commercial offices and units for rent and for sale, brownfield and greenfield land, and joint property developments to your business requirements. For more information on commercial freehold property and more, see Haven Investments’ new website here: www.haveninvestments.co.uk

The past few years have seen a huge íncrease in the number of search engine optimisers preaching about the vital importance of W3C Compliance as part of any effective web promotion effort. But is compliant code really the ‘Magic SEO Potion’ so many promoters make it out to be?

There’s a frightening new batch of scams going around now that can damage your reputation as domain “squatters” steal your domain name.
There are a number of ways the “game” is played. The first is entirely legal, if more than a little questionable. In this version, the name of a city or geographic area is grabbed by a domain squatter and pointed to… “sites that you wouldn’t want your children visiting.”

(We chose that term to avoid getting caught in a lot of sp@m filters for the use of the word “p-o-rn.”)

As predictable as daylight, AT&T isn’t happy about Google’s plan to bid on the 700MHz wireless spectrum. The telecommunications giant is poised to claw any competition out of the equation, and is hoping its traditional ally, the FCC, will have its back again.

But the nitty gritty of it is, the telecommunications industry is scared to death of Google.

A quick review:

AT&T, Verizon, and others are chomping at the bit to get a hold of the 700 MHz band, soon to be returned to the federal government by broadcast television once regulation takes effect requiring them to go digital. This swath of spectrum is ideal for wireless broadband and mobile phone networks.

Having used a large number of web site visitor trackers over the years, I first approached Google Analytics some time ago, with the somewhat jaded attitude of someone who’s ’seen it all’ or at least ’seen most of it’. What could possibly make this particular utility stand out in such a large crowd of competitors?

But first… What is Google Analytics?

Analytics is Google’s very own visitor tracking utility, allowing webmasters to keep tabs on traffíc to their site, including visitor numbers, traffíc sources, visitor behaviour & trends, times spent on the site and a host of other information gathered via two pieces of JavaScrípt embedded in the source-code.

There are basically three types of content you can use for your site. Fluff, leased, or custom. All three have their pros and cons, but which would work best for ranking well with Google and the other major engines? Let’s first explore the definitions of this varied content:
Fluff: Written cheaply by non-native-speaking writers, and used to fill up a web site with inexpensive content.

Leased: Identical articles that are well-researched and written, but sold to numerous web sites.

Custom: Well-researched, authoritative content that is tailored specifically to meet the needs of you and your business.

Web design focuses on appearance and aesthetics. SEO focuses on text quality and quantity. Web designers don’t really like to clutter their designs with text. They prefer to see the images stand out on their own. SEOs on the other hand don’t like images that much. Sure, an image can be optimized for the search engines by adding relevant alt attributes and titles, but this is not enough for a site to be properly optimized. Page copy still plays the most important role in website optimization for SEO.

WNW Design is proud to announce the launch of LED Lighting Projects new ecommerce website, for LED lamps and lighting systems online.

The LED system of lighting offers low-cost and long-term solutions for lighting in the home or office. Lighting Projects new website offers secure online purchasing and a wide range of lights from manufacturers such as Astrum and Elektor. From the lights themselves, mood lighting, office lighting and more, LED Lighting Projects can advice on the lamps themselves and also provide some of the most sophisticated control devices available.

For more information and to browse the website, go here: Led Lighting Projects

The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. Google places a premium on relevancy as it endeavors to ensure visitors have a positive experience by getting search results relevant to their search terms. I will outline specific steps an advertiser can take to maximize their landing pages and sponsored advertisement’s effectiveness in their search engine marketing endeavors.

Relevancy with Landing Pages