Whether you believe in SEO or Page Rank and wonder which is more important, your thinking is irrelevant. You are wasting your time in wondering what is the correct answer to that question, since even if you knew it, there is little you could do to use that information.

Why do I say that? Because SEO, or search engine optimization, is a way of designing your website, and placing content in it, to satisfy search engine algorithms. Search engines are so sophisticated today that if you achieve that, then you will also satisfy visitors to your website. If you satisfy visitors to your website, then they will stay on the page they landed on and read it. They will then clíck to read other pages on your website and might even make a purchase.

You go to Google and enter your search term. Big Brother, the totalitarian character from George Orwell’s novel 1984, watches with detached interest. You see, to Big Brother, you are only a number - but he’d like to know as much about you as he can. Knowing you allows Big Brother to do many things - both good and evil.
Alright, enough of the “Big Brother” comparison - it’s been done many times before (and done many times better). However, there is an important central point to be made about personalized search. Google is now (and has been for some time) collecting data on individual users, and they are assuming that users will trust them with this data to “Do No Evil,” as their famous slogan goes. Only time will tell whether the trust is well-placed, or if people are willing to trust search engines with this type of data at all.

I was chatting to a veteran print publisher who had been producing magazines for over thirty years.
He shook his head in despair, as he told me that every year he sees new magazines hit the newsstands with the publications’ titles placed vertically on the magazine cover.

“Whenever I see this,” he said, “I know it has been produced by a new publishing company that does not understand the industry. Anyone with any experience of periodical publishing knows that publications with vertical titles fail, or at least have to change quickly to survive. The market has taught us this lesson hundreds, if not thousands of times, but still people make the same mistake.”

Getting your product on the market requires exceptional product knowledge, creativity, imagination, persistence and energy. Here are five steps that can be implemented with low, or no cost. Now, in some cases, your “product” may be you! Are you a professional speaker? Success coach? Entertainer? … Take these steps and get your product on the market in record time.

1. Create a Marketing Plan

There have always been pro-union people and anti-union people, and you can usually guess who’s what depending on their individual caste. In this case, though it carries with it the same arguments, it will have to be decided first if an industry has emerged from nebulous existence and into a viable, thriving industry.

The burning question: Is there a need for a blogger’s labor union?

And your first thought, like mine, is quite likely, “huh?”

Labor unions are for steel workers and teachers, underpaid, over-skilled and overworked, who need collective bargaining power just to avoid a return to the 19th Century sweat-shop economy – that, and the ability to feed their kids.

Sadly, not everyone in the world knows everything about search engine optimization. In fact, very few people know anything about SEO or even what it is. Even fewer know any search offerings that may help your experience as a search engine user, a website navigator, a webmaster or researcher.
I have compiled a líst of free search engine and internet tools handy for everyone to use and improve their experience with some useful resources. Please note that if you are an SEO practitioner, none of these are news to you and you are well aware of these resources. For everyone else, this is a nice little database of handy stuff.

In real life, presidential election campaigns are run behind closed doors and their actors often play dirty tricks on each other; for “All’s fair in love and war.” The final purpose of the game is political supremacy. Power. In SEM… the top of Google’s SERP.

From Graywolf’s “How to Be a Dirty Digger” to Greenberg’s “The Saboteurs of Search” we learn that online marketing and politics play on similar grounds.That the search engines can be manipulated is no secret, but most SEOs try a positive approach and define their strategies as ethical or “white-hat.”

We hear a lot about “Web 2.0″ these days. It sounds neat and it’s trendy to talk about blogging and social media. But does it really affect our businesses? Is Web 2.0 just for kids and tech-hipsters or is it something we business owners should use to help promote our businesses?

I can’t tell you if Web 2.0 is right for your business, but I can tell you it’s something to be aware of. Ignoring it means ignoring a possible tool that could be valuable in helping you get more customers

One of the most important aspects of running a website is monitoring the site and its progress. By monitoring your website you will be able to see how it is performing and how it can be improved. This article covers 10 frëe tools that can help you to optimize your site for maximum results.

1 – Google Analytics

Google Analytics has become the preferred option among frëe statistics programs. Like any other stats program, Google Analytics provides data on the number of visitors, and page views, referral sources, entry and exit pages, and more. Unlike most other programs, Google Analytics includes the ability to track and monitor pay-per-clíck (PPC) campaigns. Other useful information includes the geographic location of your visitors, their internet connection speed, and their screen resolutions. You can sign up for Google Analytics at:

Improved search engine rank is attainable through good search engine optimization, part of which is the maximizing of your Google Page Rank through intelligent linking with other web pages. In this first part of 2 on the subject of Google Page Rank, we will look at the argument for attaining high listings through a linking strategy.
Google Page Rank is a buzz term at the moment since many believe it to be more important to your search engine listing than search engine optimization. If we ignore for the moment the fact that Page Rank is, in itself, a förm of SEO, then there are arguments for and against that belief.