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WNW Blog

Archive for September, 2007

Key Wording Your Web Site With Natural Language

Ever since the beginning of search engines there has been the discussion of key wording. Obviously your web page has to be about something and you want the search engine to reflect that in its results. In the early days of search engines you could put words or phrases anywhere on a page and show up in the results. People who just wanted traffíc would get a líst of the most popular used keywords and just put them on a page. The page could have been about toilets but show up in search results about Hollywood celebrities. In those days finding what you wanted was a daunting task. So the search engines started looking at natural language. Each year they have become more sophisticated about how they look at natural language.

WNW Design Launches Modern Beekeeping

WNW Design is proud to announce the launch of Modern Beekeeping, a new ecommerce site offering beekeeping protective clothing for adults and children, through a secure online shop.

This is the first of a new wave of shops build with our brand new PHP online shop system. After providing clients with ecommerce website for over five years, we have build our own solution that provides our clients with exactly what they want from a shopping platform. Including integrated order and refund alerts, an easy to use Content Management System for static pages, messaging between users of the system, and shopper accounts, we have packed in as many features as we can and will be adding many more. The website will soon have information on our new ecommerce system, along with a demo site.

Eye Tracking, Statistical Analysis and Site Success

How a subject views a book page, a store display, an advertisement or other visual stimuli is measured using sophisticated tools that track eye scan, also called eye movement. These tools measure which design elements capture visitors’ attention and which don’t.

Eye tracking is used in virtually every kind of marketing - TV ads, billboards, product packaging and web sites - to determine what works and what doesn’t with consumers.

What Does a Visitor See on Your Site?

The layout of a site page is scanned differently by each visitor based on individual perception, interest, need, age, education level, computer monitor, browser settings and other variables that can be tracked in empirical, eye tracking studies.

Effective Email Marketing Subjects

Email marketing has exploded in growth over the past few years, as marketers have continued to see the benefits and outstanding ROI this marketing medium can bring. However, despite the great results being attained, many marketers still overlook a very important component of their email marketing campaigns: The Subject.

Just about everyone who uses email knows about the subject line. It’s the little bit of information that is displayed along with the ’sender name’ when an email lands in someone’s inbox. Some email programs show the sender name, subject and a preview of the message, while other email programs only display the sender name and subject. In these latter scenarios, the subject is an even more vital part of your email marketing campaigns because that may be the single biggest factor in determining whether or not someone will open your email marketing campaign.

The Importance Of Building Search Engine Friendly Web Sites

There are many aspects in regards to search engine optimisation. There are on-page procedures such as optimising meta tags, titles, page copy, urls, alt tags and the like. We also know that another important aspect is off-page seo whereby a lot of time and effort is put in in order to obtain quality inbound links to your site. This normally takes the shape of directory submission, article writing and submission, competition analysis, social media marketing and blogging to name a few.

These are all crucial elements of search engine optimisation and are a major part of any seo specialists daily chors.

Understanding Search Engines So You Can Get a High Ranking

Just 5 years ago getting a high ranking in the search engines was easy. As search engines have gotten smarter it has become impossible to get a high ranking in the search engines with gimmicks. Now the only way is to have one of the best pages about your topic and lots of people agreeing that it is one of the best by linking to it. Before explaining how to get high rankings in the search engines it is important to understand some basics about search engines.

Scholars Push For Search Engine Regulation

Here’s an idea sure to start some fires: Is it necessary to consider government regulation of search engines? Please hold your throwing-stones until the end of the presentation.

A technologically advanced century brings with it more (much more) complicated questions that may or may not be properly addressed by old arguments. Worse, the concept is still hazy in the minds of most, making it that much more difficult to address.

Back to the Future SEO

Recently I took on a new SEO client who had a major problem. They had a very popular portal site in a competitive industry but for 3 months running, their Top 10 search engine rankings for major keywords had taken a consistent dive. The position drops ranged from 1 or 2 places up to 20 places. They hired me to try and address the issue quickly because their advertising revenue relied on the top 10 visibility of their brand in the SERPs.

Web Accessibility: What You Should Know

Overview

There is a lot of talk these days with regard to proper development practices and accessible web design. If you don’t think any of this applies to you or your website, you probably don’t understand exactly what this is all about. Web Accessibility refers to the practice of creating websites that will be useable for people of any ability or disability. Many things come into play when accounting for a person’s eye sight, mobility, auditory and logic skills.

WNW Design launches Telexport Trading Company

WNW Design is proud to launch the redesign of glocal telecoms company Telexport Trading Company. Telexport offer network and telephony solutions, management and training for some of the most hospitable areas in the world, with central offices in Nigeria and Abu Dhabi.

The site resdesign sees their products, services and goals laid out for customers to easily find what they are looking for. To see the new website, visit www.telexport-trading.com for network solutions and telecoms.