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WNW Blog

Archive for December, 2007

WNW Design Launch Lab Analysis & Albion Motorcycles Websites

WNW Design are proud to announce the launch of two new websites for our clients, both online shops built with our bespoke PHP shop system. Both shops have a comprehensive admin system for clients to add products and maintain informational pages. Bespoke shopping carts integrate with a payment system of the clients choice, and we have graphically designed each shop to the clients individual requirements.

Lab Analysis offer lab equipment, microscopes and a range of other related products. They also offer balance calibration and servicing, and microscope servicing. To view their extensive product range, see their new website here: www.laboratoryanalysis.co.uk

Advice to Surf the Web Anonymously

By Ricardo D Argence (c) 2007

So, let’s talk privacy, and then let’s talk about how you haven’t got any. That’s right, if you are surfing the Internet, and you aren’t doing it through some third party proxy server, the sites you surf to can potentially learn everything about you-your habits, your likes and dislikes, your buying preferences and more.

In this way, advertisers can serve up those annoying pop-up ads, spyware can quietly download to your computer in the background and track your every move, government agencies can watch you, and hackers can slither into your hard drive and steal your world.

Google Offers Reprieve From Google Hell

This article was taken from WebProNews.com

The four-year experiment is over.

Webmasters can stop fretting about Google’s supplemental results – they’re not really there anymore. Google has lifted the veil between indices.

Though Google repeatedly said that webpages placed in the supplemental index were not placed there because of some kind of penalty, webmasters quickly realized how badly their search traffic suffered.

Though not an outright penalty, voices from inside Google suggested that pages in the supplemental index often had certain things in common: few or no quality backlinks, orphaned pages, URLs with too many parameters, low PageRank, duplicate content, et cetera.

12 Simple Steps to Explode Your Site Traffic Using Online Social Media

By Dave Foster (c) 2007

Last year saw the arrival of online social media. If you operate a website or blog, you would be well advised to realign your site to exploit the popular social media sites for increased traffic.

You should also introduce social media components to your site because web users are experiencing these new forms of interaction on more and more sites and they will have an expectation of the same from your site too.

If you want to attract repeat visitors and want them to stay longer, your focus for the next few months should be on the social aspects of your site.

Big Update at Google Analytics

This article taken from SEO Speedwagon - December 14, 2007 - Erik Dafforn

Late yesterday, the Google Analytics team announced a major update to its free analytics package.

Taking full advantage of the upgrade requires something that I’m sure that the GA team wishes didn’t have to happen — the modification of the tracking codes on every page of your site. Basically, you’ll need to change the small snippet of code that used to refer to urchin.js so that it now will reference ga.js — Google’s new JavaScript tracking file.

Key Marketing Methods For 2008

Isn’t online marketíng by definition, expensive? Not necessarily. Online businesses are coming to the realization that in an organic environment like the Internet, organic marketing is required; paying for traditional or static marketing only gets you so far before it becomes ineffective. The consumer now controls your marketing.

What is Wrong With the Old Methods?

Old marketing methods are failing because users are beginning to wise up (Rise Up) against the old brute force advertising that tries to win users over through sheer volume, using abrasive web-page banners, unrelated Adwords displayed on the page, or repeated newsletters (most being restricted by anti-spam laws).

What Do You Think About Paid Links?

Paid links and PR drops were a hot topic at Pubcon Las Vegas last week. We talked to Matt Cutts about it in a video interview, and he explained it quite rationally.

What’s interesting to me though is the reaction we see from our readers. Some are vehemently opposed to what they consider Google strong arm tactics and then there are those of you who think Google is performing a service to the internet community by cracking down on paid links.

Cutts On Paid Links, PageRank, Subdomains

The wild debate about Google’s increasingly hardline stance against paid links looks like Wimbledon, with Matt Cutts taking on Rich Skrenta, while Danny Sullivan volleys against Michael Gray.

Internet Drama, in the form of the ongoing paid links debate, received a couple of new entries to fan the flames. Webmasters see paid links as a way to boost their search engine presence against the competition. Google perceives paid links as a mechanism that devalues their core organic search results.

Rich Skrenta posted his stream-of-consciousness thoughts about the paid link debate. He said “PageRank wrecked the web,” a reference to part of Google’s model of weighting search results based on inbound links.

When It Is Time To Re-evaluate Your Business?

Let the past and its bad habits be done with.
–Unknown

We are all creatures of habit. Most of us get up at the same time every day and go to sleep at the same time every night. We tend to do the same things the same way we did them before.

As a business owner you’ve developed processes to deal with situations that occur frequently. How do you know when the processes in place aren’t working or could be improved? Do you have a process in place to reassess the way you do things?

Exmouth Bed & Pine Online Shop Launched

WNW Design are pleased to announce that due to the success of their website, Exmouth Bed & Pine have recently expanded into eCommerce. Taking advantage of our bespoke online shop system, Exmouth Bed & Pine are now offering pine and oak furniture and beds, along with metal bedsteads and a wide range of crafted items online. Their new shop allows visitors to buy securely on the internet, and offers extended information on all the products they have to offer.