So you’ve optimised your website, done the keyword research, got the backlinks and everything is ethical. You’re sitting proudly on the first page of the search results. Or you’ve set up a pay per click campaign, bid on your keywords, created some ads and performance tracking is in place. Again, you’re at the top of the pile. Either way, you’re visible and people are visiting your website. But visitors aren’t converting into leads, prospects or customers. What’s going wrong? Well your website may be visible, but is it connecting?

WNW Design is proud to launch Spa Motors’ new website, with information on their vehicle servicing MOT, and equipment supplies. Based in Leamington Spa, Spa Motors provide a friendly and high quality service, and you can find services listed on their website.

For more information on Spa Motors’ vehicle accessories and servicing, see their new website here: www.spamotors.co.uk

[NOTE: This article has been reproduced from other sources (see bottom of article) and do not necessarily represent the views or opinions of WNW Design or it’s employees]

Having worked with web sites for the past eleven years, I’ve seen a LOT of errors, poor judgment and embarrassing gaffs on the web. Sometimes they are the fault of the client, the web designer, the IT Manager, or the SEO, but human error is always to blame. The saddest thing is that the problems are usually preventable.

Here is a líst of what I consider to be the Top 10 dumbest web site decisions ever, in reverse order, David Letterman style :

Everyone knows what television commercials are, how long they are, and what the various formats and styles consist of, ranging from the hard-sell detergent ads to the soft-sell feel-good stuff.

Most people, especially those addicted to late night television also recognize the standard infomercial format with the familiar over-enthusiastic host, obnoxious pitchman, the ebullient paid shills, and the fabricated, fantastical demonstrations. And of course, let’s not forget the ever-present “But wait there’s more! Call now and get even more…” There are many ways to effectively deliver a marketing message and this is not one of them.

Now that we’re at the end of the year, it’s a great time to plan your publicity for 2008.

With all the talk about the immediacy of a story, and the unbelievable speed that news pieces make it onto TV and radio, we often forget that for most media, lead times are crucial. Lead times can vary from a day to six months depending on the media you’re pitching. Generally women’s magazines have the longest lead times, sometimes as much as four to six months.

In Part 1 of this article, I defined Title Elements and META Tags and took you step-by-step through how to create an optimized Title Element. Now it’s time to create your optimized META Description Tag.

Create Your META Description Tag

Take your líst of target keywords and phrases and open another text file. Again, you can use an existing sample META Description Tag as your template. Let’s say our existing description is:

Remember back in the good ol’ days when having a website was something every company needed and wanted? Websites were the wave of the future, and the dream of transitioning to conducting business onlíne filled our heads with visions of a revolution in the way commerce was conducted. With a website, a company could reach clients and interact with potential customers on a global scale. A website was indicative of a company’s technological prowess, symbolic of the desire to innovate and evolve with developments in the industry.

SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of search engine optimization because the SEO web design should also be able to satisfy robotic crawlers and spiders in their quest for information regarding the website and other data.

SEO Web Design and Site Optimization