So it’s 2008 in WebProNews land, where the weather today matches Tom Brady’s jersey number (that’s a 12 for you non-sports fans.) The start of the year represents a good time to guess what might happen over the course of the year.

As rough as webmasters thought they had it with Google over paid links in 2007, we think Google will play rougher in 2008. Their approved acquisition of DoubleClick in the US needs only similar approval from the European Union to be completed.

What is RSS?

You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website. A RSS feed is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they can decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.